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January 5th 2017
How to Shoot Professional Videos with Your
Smartphone
Wellborn Digital Marketing Boot Camp
Milestones2014Our site visits are up over
40%, we receive almost twice as many calls from it and we have gone from the 6th page to the first in a very short time. To say they have done a good job does not do it justice. They have done a fantastic job!
Ray HoffmanMarketing Director, RbA
Milwaukee
“ “
I really like SurePulse. It’s an intuitive tool and I like that everything is in one place. It's useful, easy to use and I have a much better understanding of how we are performing.
Amy LindholmBrand Manager, LP Siding
“ “
AWARDS
Surefire Social & Wellborn Cabinet Inc. are Strategic Marketing Partners
https://www.youtube.com/watch?v=VmWYyZnMcOs
Your Path to Become a Digital Marketing Guru
Tracking ROI to Maximize Your Marketing BudgetDecember 16th, 2016 at 2:00 PM EST
How to Shoot Professional Videos with Your SmartphoneJanuary 5th, 2017 at 2:00 PM EST
Make Google Work for You: A Local Business Guide to AdWordsFebruary 2nd, 2017 at 2:00 PM EST
Never Miss a Lead! 10 Ways to Convert More Website VisitorsMarch 2nd, 2017 at 2:00 PM EST
Socialize Your Business - Engaging with Homeowners at Every TurnApril 6th, 2017 at 2:00 PM EST
Managing Your Online Reputation & Responding to ReviewsMay 4th, 2017 at 2:00 PM EST
Essential equipment you’ll need to create your own videos
● Use a mic for quality sound● Film in a well-lighted area● Use a tripod● Take advantage of free software (iMovie &
Windows Movie Maker)
Do you produce your own videos and/or have a YouTube channel?
A) Yes to bothB) Produce my own videos without a YouTube channelC) Have a YouTube channel but outsource video
productionD) No to both
Question!
2017 is the Year of Video2016 was the Year of Video2015 was also the Year of Video…..
Got questions? Use the chat box!
Top 3 Online Video PropertiesA multi-property video strategy is a must
81 Million Unique Viewers
58 Million Unique Viewers
182 Million Unique Viewers
Video Engages Website Visitors
● Visitors who view video on a website stay 2 minutes longer
● 44% of consumers made a purchase after viewing an online video
Sources: * comScore 2014; ** Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys
Video Optimizes Online Search
● 41% higher click through rate for listings and search results when video is included
Sources: aimClear 2014
Video Boosts Social Shares
● Videos are shared 1200% more than links or text combined
● 89% are likely to share a video if they consider it informative
Source: * Hootsuite 2014, ** Animoto 2013
Video Skyrockets SEO Results
Video is 50X more likely to get organic page rankings on Google than plain results.
Source: Forrester Research 2009
Video Gets Email Opens & Actions
Emails with embedded videos received 55% higher revenue per email and 50% more clicks compared to emails with no embedded video.
Source: Experian 2013. * Brainshark 2014 **Animoto 2014
Video Gets “Cash Registers” Ringing
Service Providers who have added product videos saw a 91% increase in conversion.
Source: LiveClicker 2015.
Video Increases Landing Page Conversions
Using video on promotional landing pages can increase conversion by 80%.
Book Appointment
Don’t forget to send in your questions!
Digital video is the most engaging way for your customers to connect with you
5 Types of Video to Create:● Interviews / Thought Leadership● Company Culture● Seasonal / Holiday● Projects with Homeowners● Tips for Consumers
Michelle’s Tip: Have a compelling introduction, use imagery, play light
music in the background.
1. Interviews / Thought Leadership
● Why are you different● What makes you better● Why should they choose you
Michelle’s Tip: Make it fun and lively. This will keep viewers interested.
2. Company Culture
● Behind the scenes look● Friendly & professional● Strengthens that personal connection
Michelle’s Tip: Make sure your surroundings have good lighting, adjusting audio and video to get
the best effects.
3. Projects with Homeowners
● Show that you’re a real business● Build trust & credibility● Add a personal connection● Brand champion
Michelle’s Tip: Make videos short and sweet. Avoid going over 5 minutes.
4. Seasonal / Holiday
● Personal● Considerate● Humble
Michelle’s Tip: Use a tripod to get the best focus and change your video settings to
highest resolution for best quality.
5. Tips for Consumers
● How does it work● Where can I buy it● What does it look like● Add in a CTA to your video● Relevant trends
Michelle’s Tip: Use a teleprompter tool or go off of what you know best. Have a lapel mic or other
larger mic to produce high quality sound.
Q&A is coming up! Have you submitted your questions?
Get a Complimentary Digital Marketing Consult
Call (888) 804-8685Email [email protected]
...and a Google Chromecast!
Don’t forget!
Wellborn Digital Marketing Boot Camp
Tracking ROI to Maximize Your Marketing BudgetDecember 16th, 2016 at 2:00 PM EST
How to Shoot Professional Videos with Your SmartphoneJanuary 5th, 2017 at 2:00 PM EST
Make Google Work for You: A Local Business Guide to AdWordsFebruary 2nd, 2017 at 2:00 PM EST
Never Miss a Lead! 10 Ways to Convert More Website VisitorsMarch 2nd, 2017 at 2:00 PM EST
Socialize Your Business - Engaging with Homeowners at Every TurnApril 6th, 2017 at 2:00 PM EST
Managing Your Online Reputation & Responding to ReviewsMay 4th, 2017 at 2:00 PM EST
FAQ● Q: Should you share the same video across all social media platforms? (facebook, twitter,
instagram, google plus)● A: Yes, you want to maximize your views by sharing it on all social media platforms.
● Q: Would you recommend panning while making a video to show the entire room?
● A: It is up to you. Just make sure you have a smooth transition.
● Q: What is the best editing software for an iphone?
● A: If editing directly in iPhone, Splice is a popular editing app.
● Q: Are there any apps for apple to make a 360 panoramic?
● A: 360cam is a top app for shooting video in all angles.
● Q: When filming customers, don't you need some kind of standard release form? For legality
issues?● A: Yes, it is very important to have a standard release form. You should not post without having the
person being recorded sign a release form.
● Q: Does Android have something like iMovie?
● A: Flipgram: https://flipagram.com/?_lang=en and here is the link to YouTube Creator Studio: https://play.google.com/store/apps/details?id=com.google.android.apps.youtube.creator&hl=en
