Have you ever sat in aclassroom, conference room, on the bus or the subway and paused to notice all of the Apple products in use?

Have you ever been Have you ever been astonished at just how big a role MacBooks, iPhones, iPads, and other Apple products play in our lives?

There’s a clear reason forApple’s prominence, and it goes way beyond mere branding success.

According to Forbes, Apple ranks as the world’s most valuable brand and is worth approximately $145.3 billion. Simply put, Apple has made a point of being everywhere.

But what makes Apple, Apple? And what can we learn about branding from Apple’s success story?

For the most part, the For the most part, the things that closely define Apple are what we at

RosettaBrand champion with pride: simplicity and innovation.

SIMPLE CAN BE HARDER THAN COMPLEX:

You have to work hard to get your thinking clean to make it simple.

But it’s worth it in the end because once you get there, you can move mountains.

“”

STEVE JOBS

Steve Jobs’s vision of simplicity was inspired by minimalist architecture, Buddhist philosophy, and the basic, manual-less videogames that he and Steve Wozniak developed for the videogame company Atari. The late innovator understood that simplicity means developing products that are user-friendly, clean and focused. ByBy infusing his own interests, beliefs and experiences into his company and the products they developed, Steve Jobs inspired a branding philosophy and strategy that, as a result of being simplicity-centric, could and would appeal to the masses.

Apple’s branding strategy thrives on catchy slogans, crisp designs and the removal of everything that is unnecessary to its mission—in the same way that the company’s products are developed.

We at RosettaBrand know that your branding strategy has to comfortably align with the products and services offered. We can help you accomplish this by consulting you and your company on the steps needed to make your brand message clear, relevant and, above all, simple.

Apple’s innovation isn’t strictly about technology. The technological merits of its products are known and validated by consumer demand. What is less talked about, however, is Apple’s innovative branding strategy.

What makes the company noteworthy and helps it outshine competitors in the world of branding is Apple’s investment in people and its brand-building around that investment. TTo drive home consumer-driven privileges, Apple advertises itself as a brand that fills emotional voids, empowers, and brings people together. A perfect example of this strategic branding is the company’s “Meet Her (2010)” advertisement, which showcases a heartfelt Face-Time moment as a selling point for iPhones.

INNOVATION“INNOVATION DISTINGUISHES BETWEEN A LEADER AND A FOLLOWER.”

Today, in the advertising world, customers demand that companies meet them on their terms, and not through old mass media-based practices that consistently misfire. Engaging your customers directly through Facebook posts, via a mobile app or an email requires that your company shows you care, and this is where we will help you innovate and develop creative branding strategies that distinctly target and invest in people.

INNOVATIONROSETTABRAND ADVISES CLIENTS ON THE NECESSITY OFCONSUMER-DRIVEN BRANDING.

The company’s commitment to mastering simplicity as a key product feature and its innovative strategies have served Apple well as a brand. However, Apple’s success hasn’t been achieved merely by making paper-thin products or developing seamless user interfaces; rather, the company’s success is largely due to its willingness to change and adapt as a brand when needed. Apple has changed their logo multiple times, emerged into unfamiliar markets, and developed new versions of all its products.

RosettabrandRosettabrand recognizes Apple’s achievements because they largely reflect our brand-based aspirations. We seek to show our clients and partners that overcoming fear of change and implementing a branding strategy that combines simplicity and innovation is essential to connecting with your customers and making your brand the distinct, noteworthy brand you want it to be.

CONCLUSIONWHEN IT COMES TO BRANDING, APPLE HAS DONE A LOT OF THINGS RIGHT.

CONTACT USWWW.ROSETTABRAND.COM