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What Big Data Means for Lead Generation

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Page 1: What Big Data Means for Lead Generation
Page 2: What Big Data Means for Lead Generation

What Does Big Data Mean for Lead Generation?

Page 3: What Big Data Means for Lead Generation

Big Data = BUZZWORD

In only a few short years, “Big Data” has become a buzzword.

White papers, blog posts, and editorials have been written in the thousands that describe how to aggregate and mine data in order to leverage it for marketing and customer success purposes.

Leveraging big data can help you:

understand your target group

gain competitive advantage

build better relationships with your customers

Page 4: What Big Data Means for Lead Generation

How can I generate more traffic?

Website Optimization

Analyze behavioral flows with Google Analytics and tools like Kissmetrics. This will help you discover how visitors interact with your website.

Pay attention to the pages visitors land on as well as their entire journey before they input their details.

Optimize your landing page for conversion.

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What target group do I want to reach?

Buyer Persona

Enable your website to gather more information through the signup process.

Ask questions that will help you segment leads based on demographic. (For instance, do you require visitors to input a job role? A job role will help you to not only streamline your leads into different buyer personas, but also to analyze your current lead/customer base)

Conduct research into the challenges people face daily, which blogs or magazines they read, and how you could serve them better from a marketing perspective.

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How do I deliver the right message?

Real-Time Personalization

Marketing automation tools such as Hubspot and Marketo enable you to personalize your website for visitors in real-time.

Your landing pages and CTAs can then be based on a specific buyer persona.

Provide tailored offers to individuals directly at the point of contact.

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Only important for lead generation?

Can Big Data Help Outside of Lead Generation?

YES! Big Data can:

help you get more out of your leads in terms of sales efficiency and effectiveness

influence the buying process by analyzing your leads’ and customers’ behavior after they convert

create marketing materials that eliminate insecurities and help your sales teams close deals faster

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Feedback?

I’d love to hear your thoughts on big data. Send me an email and tell me how big data helped you generate more high-quality leads.

-Lidia Lüttin, CMO email: [email protected]

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About Bynder

Bynder is an online brand portal solution and marketing resource management system that automates and simplifies all processes relating to the sharing and management of your digital media.

Our solutions effortlessly help your brand to quickly distribute all marketing materials, streamline your collaborative process and store digital assets of all shapes and sizes more efficiently. Your very own Bynder brand portal will make it possible for you and your colleagues to guarantee brand consistency.

Would you like to learn more about Bynder? Contact us and try Bynder for yourself for free!

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Contact us

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[email protected]

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