What Nonprofit Leaders

Should Know About

Marketing In 2015

There are many, many worthy causes

vying for your audience’s attention.

MORE THAN 1.5 MILLION NONPROFITS

ARE IN THE U.S. ALONE

Source: National Center for Charitable Statistics

Nonprofits have less of their audience’s attention and less of their time.

There are a lot of ways to grab attention.

There are a lot of ways to grab attention.

There are a lot of ways to grab attention.

D

O

N

A

T

E

72% of U.S. charitable giving comes from individual donors.

Source: Giving USA

Nonprofits face the daunting challenge of finding the right audience…

Nonprofits face the daunting challenge of finding the right audience… and the right way to connect.

Today’s successful campaigns require knowledge of

Integrated Marketing

MEDIA RELATIONS

PUBLIC RELATIONS

NATIVE ADVERTISING

SOCIAL MEDIA

BLOGGING

EMAIL MARKETING

INFLUENCER MARKETING

PAID ADVERTISING

Success requires more than

creating content.

You must create an impact with the content, properly position the content,

and tailor it to fit multiple platforms.

Rich ContentBroadly

DistributedEngagement Conversion

Nonprofits are being asked to accomplish

MORE with LESS.

Requires… A strong Nonprofit Marketing foundation

Finding high-quality FREE resources

Training and empowering staff

Recruiting the right volunteer base

Creating stronger messages that touch the audience and move them to action

High Impact.Low Cost.

Fundraising efforts are declining

Executives and board members are chasing money rather than following an inbound strategy

No one is cultivating donors

Growth is stifled because there is no staff development

Signs of a Weakening Nonprofit

Biggest Nonprofit Marketing Challenges

Lack of Time

Lack of Budget

Lack of Integration across Marketing

Lack of Knowledge and Training

Producing the Kind of Content that Engages

Source: Content Marketing Institute / Blackbaud

Overcome Key Challenges By Using Integrated Nonprofit Marketing

Everything you need for nonprofit marketing success.

Here’s what you will learn… How to create a nonprofit integrated marketing communications

plan with template

How to implement an Inbound Marketing strategy using 97 free resources

What social media channels will work best for YOUR nonprofit and how to use them

The secrets for effective list-building, email marketing and Internet advertising

How to recruit marketing-focused volunteers, plus an effective media relations strategy

How to write compelling copy that moves your audience to action

Who should take this course?

If your nonprofit relies on a diverse mix of funding for support…

Events, Grants, Donations…

this course will put you on the perfect path for growth and success.

Who should take this course? Nonprofit Leadership, Future Leaders

Communications and Marketing Practitioners

Fund Development Officers/Directors

Nonprofit Public Relations Professionals

Nonprofit Board Members

Volunteer Managers

Everything you need for nonprofit marketing success.

Click to Learn More!

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