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Today’s Content Marketer needs to be fashion-forward — no, not their attire (that’s a bonus), but in their approach to content strategy and creation. This webinar will take you through your own content closet and show you how to: -Choose content that flatters your brand -Invest in quality content assets, and make them last -Mix and match complementary content pieces -Identify trends and experiment with your content creation with confidence Make your content snappy, coordinated and successful—Join Ellen Gomes, Content Marketing Specialist at Marketo for this webinar!
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What Not To Write|Makeover Your Content CreationEllen Gomes
Content Marketing Specialist
November 5, 2014
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About Me
• Content Marketing Specialist at Marketo• Fun Fact: I am a cat lady... get ready!• I’m hip, I’m cool, I’m on twitter:
@egomes1019
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It’s not an intervention but…
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Does this content look good on me?
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Create Winning Content
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#1: Identify Your Audience
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#2: Define Your Goals
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#3: Invest Wisely
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Types of Content: Guides
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Guides
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Types of Content: ebook
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Ebooks
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Types of Content: Infographic
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Infographics
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Types of Content: Blogs
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Blogs
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#4: Work Smarter
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#5: Practice Safe Experimentation
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#6: Make It A Habit
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#7: Keep Learning
- Follow content marketing leaders on twitter
- Find a few aspirational brands to follow
- Track your competitors
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Questions
