Build a subscriber databaseSanta adds names of boys and girls to his list and you need to do the same. Collect email addresses everywhere you can and place sign-up forms on -• your website • your blog, in the form of a pop-up • your email footer • social media ads • offline tablets with the FreshForm mobile app

Deliver the right messageEvery year, Santa manages to deliver the right present to the right person and make everyone happy. Do the same by segmenting your database and creating personalized messages your subscribers want. You will -• get a better response and a higher open rate (OR) • get a higher engagement rate • achieve higher conversions • build long-term relationships with your subscribers

Know your subscribersSanta knows if you’ve been bad or good and email marketing automation can tell you a lot about the behavior of your subscribers. Use these tools to gather valuable information for your next campaign -• integration with Google Analytics • tracking codes • personalization • dynamic content • segmentation • integrations with external apps

Learn how to choose the best wrapping paper and the perfect bo for the presents you send to subscriber inboxes. Use testing to find out -

Test everything

• which version of a subject line gets a better response • the best “sender” name for your message • how your message displays in different inboxes • if your coding is done properly • the best time to send your campaigns

You expect your presents to be under the tree on Christmas morning and as an email marketer you want your messages to land in inboxes, not spam folders. Avoid spam filters by following these rules -

Reach inboxes

• avoid “spammy” words and phrases • divide large graphics into smaller parts • maintain the right text-to-graphics ratio • don’t use excessive punctuation in your subject line

Santa only has to work one day a year because his reindeer and elves take care of everything for him. Let the autoresponders be your elf workshop and do the work for you. Arrange for autoresponders to automatically -

Automate your work

• thank new subscribers for signing up to your newsletter • educate recipients by sending additional relevant information • send calls to action to prompt purchases • create the beginning of your lead nurturing program • build relationships with your subscribers

Work smarterIt’s not only about the presents. Christmas trees get more colorful and prettier with each ornament you add - the more, the better, right? Expand the functionality of your email marketing Christmas tree by integrating FreshMail with -

• thousands of apps on Zapier • your CRM system • your ecommerce platform • multiple WordPress plugins