What's Driving the Adoption of Marketing Automation?

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  • 1.Whats Driving Adoption of Marketing Automation?www.act-on.com | @ActOnSoftware | #ActOnSW

2. Chatwww.act-on.com | @ActOnSoftware | #ActOnSW 3. Twitter#ActOnSW www.act-on.com | @ActOnSoftware | #ActOnSW 4. Todays PresenterDan Freeman President Marketing Growth Strategies LLC http://marketinggs.com www.act-on.com | @ActOnSoftware | #ActOnSW 5. Agenda Drivers of Marketing Automation Adoption Rates Skills required for Success Content Data Marketing Processes www.act-on.com | @ActOnSoftware | #ActOnSW 6. Why Marketing Automation?www.act-on.com | @ActOnSoftware | #ActOnSW 7. Transformation of MarketingTop Down, PushBottom up, PullFrom Don Draperto Silicon Valley Googles Market Cap from Zero to $350 Billion in 15 years www.act-on.com | @ActOnSoftware | #ActOnSW 8. Transformation of Marketing1.2 Trillion Searches (2012) 640 Million Web Sites 42 Million WordPress Blogs 144 Billion emails per Day 175 Million Tweets Daily 2.7 Billion Facebook Likes Daily1.1 Billion Smartphones www.act-on.com | @ActOnSoftware | #ActOnSW 9. Transformation of MarketingApps in iPhone Catalogwww.act-on.com | @ActOnSoftware | #ActOnSW 10. Transformation of Marketing Exponential growth in digital interactions Marketing is now more data intensive than Wall Street The primary challenge of marketing today: How to manage the proliferation of content and datawww.act-on.com | @ActOnSoftware | #ActOnSW 11. Why Marketing Automation?Marketing Automation software enables marketers to manage the complexity of modern marketing related to the proliferation of content and data.www.act-on.com | @ActOnSoftware | #ActOnSW 12. Product Lifecyclewww.act-on.com | @ActOnSoftware | #ActOnSW 13. Marketing Automation Adoptionwww.act-on.com | @ActOnSoftware | #ActOnSW 14. Marketing Automation Adoptionwww.act-on.com | @ActOnSoftware | #ActOnSW 15. Skills Required for Marketing Automation Marketing Automation Technology Expertise Streamlined Content Creation eMail List Building & Data Management Lead Tracking Streamlined Marketing Processes www.act-on.com | @ActOnSoftware | #ActOnSW 16. Marketing Automation Technology Expertize Spend the time to learn Marketing Automation vendors have abundance of rich content Devote resources to implementationwww.act-on.com | @ActOnSoftware | #ActOnSW 17. Streamlined Content Creation Create personas to understand your target audience Audit your content Map it to the buying cycle Identify the content GAPS Create a content plan www.act-on.com | @ActOnSoftware | #ActOnSW 18. 7 No Brainers for Building email List Simply ask Display an opt-in form prominently on your home page Offer free content to capture prospect information Include a free offer in your email signature Incorporate opt-in form into all social media Collect business cards at conferences Incorporate data collection into your sales processeswww.act-on.com | @ActOnSoftware | #ActOnSW 19. Extra Slide (Not in use)www.act-on.com | @ActOnSoftware | #ActOnSW 20. Content Planning Personas/OwnerMarketing Director/ VPCharacteristicsControls BudgetSome budget control Influencer Primary Influencer No budgetary controlPain PointsROI, Revenue, Lead Control of Marketing Features, generation. Processes, Features, Implementation, Skill Implementation, Skill development development. Lead generation.www.act-on.com | @ActOnSoftware | #ActOnSWMarketing /Coms Manager/Associate 21. Content Planning Buyers Journey Content FocusExamples of Content TypesBeginningProblem IdentificationOverview Videos, Infographics, Articles SurveysMiddleSolution, Unique Selling PropositionWebinars, Case Studies, eBooks, White Papers Data Sheets, Demo, Longer Videos One on one email touchpoint Social TouchpointsEndJustifying DecisionROI figures, Implementation guidelines References, Recommendationswww.act-on.com | @ActOnSoftware | #ActOnSW 22. Features of Marketing Automation and Skills Requiredwww.act-on.com | @ActOnSoftware | #ActOnSW 23. Implementation Offeringswww.act-on.com | @ActOnSoftware | #ActOnSW 24. Q&ADan Freeman President Marketing Growth Strategies LLC http://marketinggs.com www.act-on.com | @ActOnSoftware | #ActOnSW 25. Ready to Learn More? Interested in a demo Call +1 (877) 530-1555 Email sales@act-on.com Web www.act-on.comwww.act-on.com | @ActOnSoftware | #ActOnSW