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Search AdsTarget Audience
Moment of Purchase
Searching for: “whitecaps tickets” on Google to buy
tickets and season passes from whitecapsfc.com
Search AdsBudget and Timeline
Two sets of Adwords keywords
Keywords Month/s Cost
First “best sports atmosphere” “whitecaps fc” “vancouver sports” “whitecaps” “ole ole ole” “whitecaps schedule 2017” “david ousted” “mls soccer” “vancouver” “season tickets whitecaps” “whitecaps tickets” +whitecaps+tickets, +vancouver+soccer+tickets
March, April, May $1,350
Second “mls soccer vancouver” “vancouver soccer” “professional vancouver soccer” “professional sports vancouver”
April, May $900
That’s 15 dollars a day (max) for each. Whole campaign runs for through March, April and May. About $2,250 total.
March, April and May
Search Ads $2,250
Display Ads $1,710
Social Ads $2,600
TOTAL $6,560 (max)
SummaryBudget and Timeline
Price Range $34.75-$153.00 (Average of 93.00)Need over 65 conversion (on that average) to see an acceptable ROI