Why SEO matters to your company

Norman McBrien - ExamTime.com

Our mission is to transform the way people learn.

We provides tool for students and teachers to create, discover and share quality learning resources.

Search Traffic hasn’t gone away…

We have experienced rapid organic growth

Overall Organic Growth..

Ranked in top 50,000 visited in the world *Alexa

Ranked in top 5,000 visited sites in Brazil *Alexa

Global reach

Content marketing is a hot phrase, but content marketing has a lot of SEO tactics

Its about free relevant traffic

17k Visits

0.13% Conv Rate

Know your objective – is traffic just enough

3k Visits

31% Conv Rate

….with limited spend……

….under ever changing rules

Start with Search Traffic in Mind

Start Writing - and be focused about it

Easily Digestible…

Future Based….

Solve a problem

Target somebody else’s audience

Timeliness

Less Relevant? but hugely useful..

Promotion - if content goes unread…

Try Imagery

Try Syndication

Try Outreach

It can be done..

International

local knowledge helps,

keywords, context, channel usage and behaviours

4,612 visits

7,775 visits

281,029 visits

Varying Degrees of Difficulty..

Go for it..

Don’t neglect search

SEO tactics are still relevant for driving large volumes of traffic

Start with SEO in Mind

Always be aware of the endgame

Try stuff, always be experimenting. Enjoy the freedom

Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats. - Sue Grafton

Thank You

@normanmcb@examtime

www.examtime.com

Image Credits

http://www.conductor.com/blog/2013/06/data-310-million-visits-nearly-half-of-all-web-site-traffic-comes-from-natural-search/

http://blog.xmlswf.com/important-search-engine-marketing-or-social-media-marketing/

http://typeverything.com/post/13555743459/typeverything-com-growth-by-alex-beltechi

http://www.business2community.com/seo/over-optimization-oops-have-you-seoed-your-site-to-death-0151336

http://www.thisiscolossal.com/2011/06/global-tube-map/

http://www.poststat.us/wordpress-seo-premium-plugin/

http://www.behance.net/gallery/12423813/Visualaz

http://designspiration.net/image/117453160407/



http://www.thisiscolossal.com/2010/12/make-this-better/

http://illustrationage.com/2011/10/05/beautiful-new-work-by-lou-brooks-for-briefings-magazine/

Marketing

Why SEO matters to your company