Before I switched careers to become a planner I was Philip Slade Creative Director 1996 – 2006. These are some favourite projects from that time.

20/05/2014 Philip Slade Favourite Creative 1996 - 2006 1

This picture was taken some time in 2001 at an awards ceremony which I am sure, as ever, ended in some kind of disappointment

What if everyone in the world stopped for a moment and took a photograph of what they saw? There would be only one brand that could pull that off, the brand that gave the world photography.

20/05/2014 Philip Slade Favourite Creative 1996 - 2006 2

20/05/2014 Philip Slade Favourite Creative 1996 - 2006 3

The one that got away. Produced for DMB&B/IMP Presented to Kodak main board in Rochester NY My original idea and creative development

Sometimes a much loved friend needs to freshen up to appear relevant again

20/05/2014 Philip Slade Favourite Creative 1996 - 2006 4

20/05/2014 Philip Slade Favourite Creative 1996 - 2006 5

1998 – 2004 The National Lottery was my biggest client. We produced some amazing work in that time. Including suggesting they changed the countries most recognised brand symbol

What could a whisky brand with a minuscule budget and an extreme flavour do to connect with its disparate fans around the world? It could of course offer an honest friendship based on those very elements

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20/05/2014 Philip Slade Favourite Creative 1996 - 2006 7

The incentive to become a Friend of Laphroaig? We’d write your name in a ledger kept at the distillery. Something you’d be invited to inspect should you ever visit. Launched in 1996 – still running and winning awards in 2014

How would you describe the taste of luxury whisky in markets with no understanding of the category? Ignoring category conventions, and getting food technologists to analysis the dna of its flavour, was a good start

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20/05/2014 Philip Slade Favourite Creative 1996 - 2006 9

Hard core music fans are not inclined to listen to mass market beer brands. But were interested in what up and coming bands had to say

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20/05/2014 Philip Slade Favourite Creative 1996 - 2006 11

Cool T-shirts with amusing quotes from up and coming, regionally specific, bands

What would a car brand do to engage tennis fans in a step sided auditorium?

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20/05/2014 Philip Slade Favourite Creative 1996 - 2006 13

Just in case the tennis got a bit dull we provided an intriguing picture quiz that would enable one lucky fan to win a car.

Trade shows can all be a bit samey unless you have the vision to try something a bit different

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20/05/2014 Philip Slade Favourite Creative 1996 - 2006 15

First ever revolving triple decker stand. 484 Sq.M. 10 day build. 3 locations a year. Multi award winning 2006 - 2014

The best thing about maps? The kooky names of obscure places hidden in corners of the British Isles

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20/05/2014 Philip Slade Favourite Creative 1996 - 2006 17

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This was a partial record of my years as a Creative Director 1996 – 2006. Doesn’t include my Honda work, but that’s another story. These days I earn my beer money as founder and strategist at Path Worldwide

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