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There are three types of traffic: Traffic You Own, Traffic You Control & Traffic You Don't Control. Learn how to use all three for maximum awareness. The best and most winning combination is the three different types of advertising, working in concert to bring your traffic in, to send it where you wish it to be and to provide for the sales that you want of your products and services.
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You just need to step in front of it
You Don’t Need To
Create Traffic
Todd D. McPartlin
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
iMarketing Leader’s R4 Marketing
System
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Chapter 6 In My Book.
“You Don’t Need To Create Traffic
– Just Step In Front Of It”
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
What are the 3 types of traffic?
1.Traffic that you own2.Traffic that you control3.Traffic that you do not control
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Traffic You Own
• The money is in your list• Email or Text Messaging List• Use a CRM• Customer Relationship Management• Must Build a Relationship
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Relationship Building Tips
1. Communicate Frequently2. Write to individual, not a group3. Provide Value
a. Maximum 3 to 1 – Education to Selling
4. Offer other products or services to help them
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Traffic You Control
• PPC (Pay-Per-Click) Google Adwords, Bing & Facebook• You control the flow – pick your ideal customer• Create specific ads, landing pages & messages• Must attempt to add them to your list ( traffic you own )
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Traffic You Don’t Control• Natural Traffic • SEO• Social Media• Links from other sites
• High quality content• Update your website & social
properties often• Attempt to add to your list –
conversion will be less than PPC
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Types of Keywords
• Two types of searches• Buyer• DIY – do it yourself
• Focus on buyer keywords• i.e. Plumbing• Fix leaking toilet vs. toilet
leaking
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
Action Steps
1. Research 3 – 6 buyer keywordsa. Use Google Keyword Toolb. Use PPC to drive trafficc. Write high quality content around
those keywords2. Review your competition3. Setup CRM to capture your list4. Setup lead capture on your website
Contact us if you have any more questions or if you’d like help!
[email protected] 979-314-7213
Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213
iMarketing Leader | imarketingleader.com
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