FINAL EXERCISE ELITE GRADUATION

Trung Hieu – Huong Giang – Dinh Huong – Duong Luong – Ngoc Tran

The question is: WHAT’S THE NEXT TYPE OF CONNECTION?

Connection of person-to-person Connection of person to digital content (information, music, video, game…)

The next of connection is connection of person to non-digital content from “real things”

Because people expect technology will go beyond

- A B I T A B O U T S M A R T P H O N E -

WE CALL THIS: REAL-OBJECT CONNECTION

- P R O D U C T I D E A -

REAL-THING CONNECTION

enables connection between smartphone and real objects SE

CURI

TY

HOM

E HE

ALTH

Connected objects that are e m b e d d e d t o y o u r transportation to keep track of gasoline, location if lost,…

TRANSPORTATION-THING CONNECTION

Connected objects helps to boost productivity and

EDUCATION-THING CONNECTION

B-SENSOR Object

B-SENSOR Object

No one can access your data, except you

B-SENSOR Object

BCloud

REAL-OBJECT CONNECTION PRODUCT IDEA:

CONSUMER & HOME HEALTHCARE & LIFE

SCIENCE SECURITY

RETAIL TRANSPORTATION

APPLICATION | BENEFITS

Number 1 security software in Vietnam

Foundation on people connecting to objects through smart devices

BKAV ROOTSTRENGTHS

BKAV already has a solid foundation of security in digital world We will adapt this strength to our new kind of connection

TARGET CONSUMER | THE WEALTHY According to Boston Consulting Group, Vietnamese AB+ will reach 30% in 2020 30%

According to Economist Intelligence Unit, Vietnam is the 3rd country which has the fastest growth in rich people from 2014 - 2020

WHO ARE THE WEALTHY?

DEMOGRAPHIC -Income: AB+ -Living in 6 key cities -Living busy, on the go, big spender -High social status -Higher demand in security for property things

INSIGHT

“The more I have, the more I fear. I want a solution to help me feel secured for valuable things I have”

WE ARE SELLING SECURITY ON YOUR FINGERTIPS

- WHAT WE ARE OFFERING -

Smartphone is the hub of all the sensors stuck on valuable objects surrounding you

FEATURES Sensors will always keep track and show: -Environment awareness (humidity, temperature, gas,…) -Location -Detect human presence -Alarm system

FUNCTIONAL -Secure all valuable assets -Proactive warning of any unexpected incidents

EMOTIONAL -Feel worry-free about their assets (physically, digitally) -Sense of staying controlled their assets

- BRAND ESSENCE -

SECURITY ON YOUR

FINGERTIPS

COMPETITOR TARGET CONSUMER: THE WEALTHY Apple: Simplify technologies, let it serve consumer in the easiest way Samsung: Innovate technology for consumer to live a more comfortable life Microsoft: Focus on technology of camera to offer consumer memorable experience Oppo: See smartphone as a personal accessory to show their characteristics

-Income: AB+ -Living in 6 key cities -Living busy, on the go, big spender

“The more I have, the more I fear. I want a solution to help me feel secured for valuable things I have”

INSIGHT

RTBs

DISCRIMINATOR

VALUES & PERSONALITY

BENEFITS Only BPhone can unify all the security gadgets for easier control

- S e c u r i t y B - s e n s o r s a r e developed distinctly for unique connection to BPhone. -Having a cloud system for all sensors

Secur i ty , c las sy , I n n o v a t i v e , Progressive

Functional: -Secure all valuable assets -Proactive warning of any unexpected incidents Emotional: Worry-free, sense of control

-High social status -Higher demand in security for property things

- BRAND KEY -

SECURITY ON YOUR

FINGERTIPS

BRAND 360 degree

BRAND ESSENCE

SECURITY ON YOUR FINGERTIPS

BRAND COMMUNICATION IDEA

A GUARDIAN FOR THE WORTHEST

ACTIVATION PLATFORM

TECHNOLOGY HOUSE

Proposition

Product

Place Promotion

Price

Name: B-Phone package Including: -Bphone -B-sensors

A guardian for the worthest

5Ps

Online Showroom

Security on your fingertips

20 mil VND + SECURITY ON

YOUR FINGERTIPS

FINAL EXERCISE ELITE GRADUATION

THANK YOU