YOUR AUDIENCE ISNrsquoT LISTENING

Time for better engagement

According to the Statistic Brain Research Institute

By now most people have had the experience of attending a webinar An attendee logs on and spends a certain amount of time listening to audio and viewing a slide presentation It is likely that attendees will interact via online polling and ask questions during the presentation Hopefully they will leave the experience with a few takeaways Webinars have proven to be a great marketing tool as well as a valuable way to connect people in various geographic locations to information But how much of the webinar do attendees actually listen to

So as a company that produces webinars how do you better retain an audience and engage them on a deeper level

825

THE AVERAGE

HUMAN ATTENTION SPAN is at an all-time low

seconds less than that of a goldfish1

Enter video where peoplersquos

attention span averages 20 TIMES THE TYPICAL LENGTH2

1 A recap of the benefits of a traditional webinar

2 How webcasting can take your webinar program to the next level

3 Cases where webcasting can be used most effectively

4 Strategies to successfully implement webcasting into your webinar program

KEEP READING TO LEARN

Adding live video to your webinars can truly INCREASE YOUR AUDIENCErsquoS ENGAGEMENT

At ReadyTalk we define this as a webcast

Incorporating video also allows for more dynamic visuals richer media a personal touch and

ENFORCEMENT OF CREDIBILITY3

As wersquove already discussed webinars have proven to be a largely successful tool for companies streamlining operations reducing costs and boosting productivity4

TODAYrsquoS TRADITIONAL WEBINAR IS USED TO FOR VARIOUS REASONS INCLUDING

bull Lead generation

bull Marketing a product or service

bull Presenting subject matter thought-leadership

bull One-to-many meetings ndash large marketing presentations e-learning

THERE ARE MANY BENEFITS TO WEBINARS

They alleviate the need for

business travel

In a one-to-many format webinars reach a larger audience of customers

and prospects

When done well webinars can effectively

communicate key information on a topic

1 Traditional Webinar Benefits

2 The Next

Level of Webcasting

Multiple levels of engagement with leads by adding live visuals to your presentation

In-depth and supporting visuals to a product or service presentation

A face-to-face connection between speaker(s) and attendees

Video and live streaming content to the presentation making those attending a one-to-many event feel virtually included

Live visual components that bridge the gap between remote teams or remote workers and executives in a Town Hall setting

Rich media that adds a degree of presence and reality to the traditional webinar format

At ReadyTalk we believe that a webcast drives home the benefits of the webinar while adding a new layer of personalization to increase audience engagement

Webcasting enhances the webinar experience by adding

3 WEBCASTING FOR PRESENTATIONS

During a traditional online presentation the attendee listens to audio and visuals that are provided with a slide deck Adding live video can enhance an individualrsquos experience by ldquoputting a face to a namerdquo of the presenter(s) Liken this to attending a presentation in-person the addition of a face and a setting will turn your one-to-many engagement into something thatrsquos much more personal

a Cases for Webcasting

b WEBCASTING FOR LEAD GENERATION

Think about the sales approach of days gone by From automobile sales to brick-and- mortar shopping to real estate these transactions begin with a face-to-face conversation about the buyerrsquos needs This personal touch is lacking when an individual is looking at slides instead of another person Adding live streaming to your presentations will bridge the gap and allow you to connect with your audience on a much more personal level

c WEBCASTING FOR MEETINGS

1 If yoursquore broadcasting to your audience from a live conference the addition of the human presence will make your virtual conference attendees feel included Therersquos also a cost savings for attendees since they donrsquot need to incur travel expenses 2 If yoursquore conducting a Town Hall meeting with employees webcasting can greatly enhance the experience of remote employees Applying this approach in a Town Hall setting will bridge the gap between company executives and those attending from their remote office

Webcasting offers many benefits and should be included as part of your organizational initiatives Ready to get started

Here are few important things to remember when implementing webcasting

CHOOSE THE RIGHT TECHNOLOGY Success with webcasting starts with implementing a reliable and user-friendly delivery system Evaluate a webcasting platform just as you would a webinar platform by answering the following questions

bull Is it as easy to join a webcast as it is to join a webinar You want to make sure that your audience isnrsquot precluded from attending due to technology roadblocks

bull What will the audience experience be You want to make sure your audiencersquos viewing experience is as smooth as it is with webinars

bull Can you still use the preferred features you used during webinar presentations For example can a slide deck be included as presentation support Or if you often use the polling feature during your presentations can you still access this with a live video feed

bull Will reporting still be as robust as it is with webinars Are there new metrics I can track with webcasting

bull What will the recording look like How can I repurpose it for future efforts

4 How to Implement Webcasting

CHOOSE THE RIGHT PRESENTERSAs with any in-person event a large portion of success measurement is dependent on the style of your presenter(s) For any event especially conferences and sales presentations speakers need to be dynamic and engaging They should also be comfortable with entertaining a virtual audience and cognizant of making sure they are included throughout the presentation

Start Small With any new program itrsquos important to test it with your audience Identify an upcoming event internal or external that could benefit from the inclusion of video Be sure to communicate the new features of webcasting into your marketing so your audience knows what to expect in the new format

5 Conclusion

At the beginning of this paper we discussed the benefits of a webinar program which include

With webinars being an effective avenue for connecting with audiences across the globe webcasting adds the following to your already established program

Technology is enabling companies to engage with audiences on a deeper level and itrsquos something to take advantage of With the addition of webcasting yoursquoll be able to take your webinar program to the next level

New levels of lead engagement with live visuals

Rich media to a product or service presentation

Face-to-face connections between speakers and attendees

Virtual inclusion via video and live streaming in a One-to-Many format

Live visual components that better connect remote individuals

Alleviating the need for business travel

Effectively communicating key information on a topic

Reaching a larger audience of customers and prospects

Allowing for quick collaboration among teams And morehellip

ABOUT READYTALKReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for todayrsquos increasingly digital and mobile workforce By combining intuitive innovative technology with unmatched customer service ReadyTalk provides a seamless collaboration experience for anyone across any device platform or location Everything you need anywhere you are for before during and after your online event ReadyTalk is headquartered in Denver CO and was founded in 2000

WHY CUSTOMERS CHOOSE READYTALK WEBCAST

bull Multiple options for multiple audiences

bull Localization for international audiences with the ability to translate

presentations into 17 different languages

bull Easy to use self-service option

bull Speed - set up a webcast in minutes

bull 100 web based - no downloads

bull Simple and powerful customization capabilities

bull Interactive user interface

bull Peer-assisted multicasting

bull Global experience and support

Sign up for a free trial of ReadyTalkrsquos webcasting product

FREE TRIAL

SOURCES

12 httpwwwstatisticbraincomattention-span-statistics

3 httpwwwwirebuzzcomvideo-benefits

4 httpswwwreadytalkcomsitesdefaultfilesdocssupport-trainingTraining20Successfully20with20Webinarspdf

According to the Statistic Brain Research Institute

By now most people have had the experience of attending a webinar An attendee logs on and spends a certain amount of time listening to audio and viewing a slide presentation It is likely that attendees will interact via online polling and ask questions during the presentation Hopefully they will leave the experience with a few takeaways Webinars have proven to be a great marketing tool as well as a valuable way to connect people in various geographic locations to information But how much of the webinar do attendees actually listen to

So as a company that produces webinars how do you better retain an audience and engage them on a deeper level

825

THE AVERAGE

HUMAN ATTENTION SPAN is at an all-time low

seconds less than that of a goldfish1

Enter video where peoplersquos

attention span averages 20 TIMES THE TYPICAL LENGTH2

1 A recap of the benefits of a traditional webinar

2 How webcasting can take your webinar program to the next level

3 Cases where webcasting can be used most effectively

4 Strategies to successfully implement webcasting into your webinar program

KEEP READING TO LEARN

Adding live video to your webinars can truly INCREASE YOUR AUDIENCErsquoS ENGAGEMENT

At ReadyTalk we define this as a webcast

Incorporating video also allows for more dynamic visuals richer media a personal touch and

ENFORCEMENT OF CREDIBILITY3

As wersquove already discussed webinars have proven to be a largely successful tool for companies streamlining operations reducing costs and boosting productivity4

TODAYrsquoS TRADITIONAL WEBINAR IS USED TO FOR VARIOUS REASONS INCLUDING

bull Lead generation

bull Marketing a product or service

bull Presenting subject matter thought-leadership

bull One-to-many meetings ndash large marketing presentations e-learning

THERE ARE MANY BENEFITS TO WEBINARS

They alleviate the need for

business travel

In a one-to-many format webinars reach a larger audience of customers

and prospects

When done well webinars can effectively

communicate key information on a topic

1 Traditional Webinar Benefits

2 The Next

Level of Webcasting

Multiple levels of engagement with leads by adding live visuals to your presentation

In-depth and supporting visuals to a product or service presentation

A face-to-face connection between speaker(s) and attendees

Video and live streaming content to the presentation making those attending a one-to-many event feel virtually included

Live visual components that bridge the gap between remote teams or remote workers and executives in a Town Hall setting

Rich media that adds a degree of presence and reality to the traditional webinar format

At ReadyTalk we believe that a webcast drives home the benefits of the webinar while adding a new layer of personalization to increase audience engagement

Webcasting enhances the webinar experience by adding

3 WEBCASTING FOR PRESENTATIONS

During a traditional online presentation the attendee listens to audio and visuals that are provided with a slide deck Adding live video can enhance an individualrsquos experience by ldquoputting a face to a namerdquo of the presenter(s) Liken this to attending a presentation in-person the addition of a face and a setting will turn your one-to-many engagement into something thatrsquos much more personal

a Cases for Webcasting

b WEBCASTING FOR LEAD GENERATION

Think about the sales approach of days gone by From automobile sales to brick-and- mortar shopping to real estate these transactions begin with a face-to-face conversation about the buyerrsquos needs This personal touch is lacking when an individual is looking at slides instead of another person Adding live streaming to your presentations will bridge the gap and allow you to connect with your audience on a much more personal level

c WEBCASTING FOR MEETINGS

1 If yoursquore broadcasting to your audience from a live conference the addition of the human presence will make your virtual conference attendees feel included Therersquos also a cost savings for attendees since they donrsquot need to incur travel expenses 2 If yoursquore conducting a Town Hall meeting with employees webcasting can greatly enhance the experience of remote employees Applying this approach in a Town Hall setting will bridge the gap between company executives and those attending from their remote office

Webcasting offers many benefits and should be included as part of your organizational initiatives Ready to get started

Here are few important things to remember when implementing webcasting

CHOOSE THE RIGHT TECHNOLOGY Success with webcasting starts with implementing a reliable and user-friendly delivery system Evaluate a webcasting platform just as you would a webinar platform by answering the following questions

bull Is it as easy to join a webcast as it is to join a webinar You want to make sure that your audience isnrsquot precluded from attending due to technology roadblocks

bull What will the audience experience be You want to make sure your audiencersquos viewing experience is as smooth as it is with webinars

bull Can you still use the preferred features you used during webinar presentations For example can a slide deck be included as presentation support Or if you often use the polling feature during your presentations can you still access this with a live video feed

bull Will reporting still be as robust as it is with webinars Are there new metrics I can track with webcasting

bull What will the recording look like How can I repurpose it for future efforts

4 How to Implement Webcasting

CHOOSE THE RIGHT PRESENTERSAs with any in-person event a large portion of success measurement is dependent on the style of your presenter(s) For any event especially conferences and sales presentations speakers need to be dynamic and engaging They should also be comfortable with entertaining a virtual audience and cognizant of making sure they are included throughout the presentation

Start Small With any new program itrsquos important to test it with your audience Identify an upcoming event internal or external that could benefit from the inclusion of video Be sure to communicate the new features of webcasting into your marketing so your audience knows what to expect in the new format

5 Conclusion

At the beginning of this paper we discussed the benefits of a webinar program which include

With webinars being an effective avenue for connecting with audiences across the globe webcasting adds the following to your already established program

Technology is enabling companies to engage with audiences on a deeper level and itrsquos something to take advantage of With the addition of webcasting yoursquoll be able to take your webinar program to the next level

New levels of lead engagement with live visuals

Rich media to a product or service presentation

Face-to-face connections between speakers and attendees

Virtual inclusion via video and live streaming in a One-to-Many format

Live visual components that better connect remote individuals

Alleviating the need for business travel

Effectively communicating key information on a topic

Reaching a larger audience of customers and prospects

Allowing for quick collaboration among teams And morehellip

ABOUT READYTALKReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for todayrsquos increasingly digital and mobile workforce By combining intuitive innovative technology with unmatched customer service ReadyTalk provides a seamless collaboration experience for anyone across any device platform or location Everything you need anywhere you are for before during and after your online event ReadyTalk is headquartered in Denver CO and was founded in 2000

WHY CUSTOMERS CHOOSE READYTALK WEBCAST

bull Multiple options for multiple audiences

bull Localization for international audiences with the ability to translate

presentations into 17 different languages

bull Easy to use self-service option

bull Speed - set up a webcast in minutes

bull 100 web based - no downloads

bull Simple and powerful customization capabilities

bull Interactive user interface

bull Peer-assisted multicasting

bull Global experience and support

Sign up for a free trial of ReadyTalkrsquos webcasting product

FREE TRIAL

SOURCES

12 httpwwwstatisticbraincomattention-span-statistics

3 httpwwwwirebuzzcomvideo-benefits

4 httpswwwreadytalkcomsitesdefaultfilesdocssupport-trainingTraining20Successfully20with20Webinarspdf

Enter video where peoplersquos

attention span averages 20 TIMES THE TYPICAL LENGTH2

1 A recap of the benefits of a traditional webinar

2 How webcasting can take your webinar program to the next level

3 Cases where webcasting can be used most effectively

4 Strategies to successfully implement webcasting into your webinar program

KEEP READING TO LEARN

Adding live video to your webinars can truly INCREASE YOUR AUDIENCErsquoS ENGAGEMENT

At ReadyTalk we define this as a webcast

Incorporating video also allows for more dynamic visuals richer media a personal touch and

ENFORCEMENT OF CREDIBILITY3

As wersquove already discussed webinars have proven to be a largely successful tool for companies streamlining operations reducing costs and boosting productivity4

TODAYrsquoS TRADITIONAL WEBINAR IS USED TO FOR VARIOUS REASONS INCLUDING

bull Lead generation

bull Marketing a product or service

bull Presenting subject matter thought-leadership

bull One-to-many meetings ndash large marketing presentations e-learning

THERE ARE MANY BENEFITS TO WEBINARS

They alleviate the need for

business travel

In a one-to-many format webinars reach a larger audience of customers

and prospects

When done well webinars can effectively

communicate key information on a topic

1 Traditional Webinar Benefits

2 The Next

Level of Webcasting

Multiple levels of engagement with leads by adding live visuals to your presentation

In-depth and supporting visuals to a product or service presentation

A face-to-face connection between speaker(s) and attendees

Video and live streaming content to the presentation making those attending a one-to-many event feel virtually included

Live visual components that bridge the gap between remote teams or remote workers and executives in a Town Hall setting

Rich media that adds a degree of presence and reality to the traditional webinar format

At ReadyTalk we believe that a webcast drives home the benefits of the webinar while adding a new layer of personalization to increase audience engagement

Webcasting enhances the webinar experience by adding

3 WEBCASTING FOR PRESENTATIONS

During a traditional online presentation the attendee listens to audio and visuals that are provided with a slide deck Adding live video can enhance an individualrsquos experience by ldquoputting a face to a namerdquo of the presenter(s) Liken this to attending a presentation in-person the addition of a face and a setting will turn your one-to-many engagement into something thatrsquos much more personal

a Cases for Webcasting

b WEBCASTING FOR LEAD GENERATION

Think about the sales approach of days gone by From automobile sales to brick-and- mortar shopping to real estate these transactions begin with a face-to-face conversation about the buyerrsquos needs This personal touch is lacking when an individual is looking at slides instead of another person Adding live streaming to your presentations will bridge the gap and allow you to connect with your audience on a much more personal level

c WEBCASTING FOR MEETINGS

1 If yoursquore broadcasting to your audience from a live conference the addition of the human presence will make your virtual conference attendees feel included Therersquos also a cost savings for attendees since they donrsquot need to incur travel expenses 2 If yoursquore conducting a Town Hall meeting with employees webcasting can greatly enhance the experience of remote employees Applying this approach in a Town Hall setting will bridge the gap between company executives and those attending from their remote office

Webcasting offers many benefits and should be included as part of your organizational initiatives Ready to get started

Here are few important things to remember when implementing webcasting

CHOOSE THE RIGHT TECHNOLOGY Success with webcasting starts with implementing a reliable and user-friendly delivery system Evaluate a webcasting platform just as you would a webinar platform by answering the following questions

bull Is it as easy to join a webcast as it is to join a webinar You want to make sure that your audience isnrsquot precluded from attending due to technology roadblocks

bull What will the audience experience be You want to make sure your audiencersquos viewing experience is as smooth as it is with webinars

bull Can you still use the preferred features you used during webinar presentations For example can a slide deck be included as presentation support Or if you often use the polling feature during your presentations can you still access this with a live video feed

bull Will reporting still be as robust as it is with webinars Are there new metrics I can track with webcasting

bull What will the recording look like How can I repurpose it for future efforts

4 How to Implement Webcasting

CHOOSE THE RIGHT PRESENTERSAs with any in-person event a large portion of success measurement is dependent on the style of your presenter(s) For any event especially conferences and sales presentations speakers need to be dynamic and engaging They should also be comfortable with entertaining a virtual audience and cognizant of making sure they are included throughout the presentation

Start Small With any new program itrsquos important to test it with your audience Identify an upcoming event internal or external that could benefit from the inclusion of video Be sure to communicate the new features of webcasting into your marketing so your audience knows what to expect in the new format

5 Conclusion

At the beginning of this paper we discussed the benefits of a webinar program which include

With webinars being an effective avenue for connecting with audiences across the globe webcasting adds the following to your already established program

Technology is enabling companies to engage with audiences on a deeper level and itrsquos something to take advantage of With the addition of webcasting yoursquoll be able to take your webinar program to the next level

New levels of lead engagement with live visuals

Rich media to a product or service presentation

Face-to-face connections between speakers and attendees

Virtual inclusion via video and live streaming in a One-to-Many format

Live visual components that better connect remote individuals

Alleviating the need for business travel

Effectively communicating key information on a topic

Reaching a larger audience of customers and prospects

Allowing for quick collaboration among teams And morehellip

ABOUT READYTALKReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for todayrsquos increasingly digital and mobile workforce By combining intuitive innovative technology with unmatched customer service ReadyTalk provides a seamless collaboration experience for anyone across any device platform or location Everything you need anywhere you are for before during and after your online event ReadyTalk is headquartered in Denver CO and was founded in 2000

WHY CUSTOMERS CHOOSE READYTALK WEBCAST

bull Multiple options for multiple audiences

bull Localization for international audiences with the ability to translate

presentations into 17 different languages

bull Easy to use self-service option

bull Speed - set up a webcast in minutes

bull 100 web based - no downloads

bull Simple and powerful customization capabilities

bull Interactive user interface

bull Peer-assisted multicasting

bull Global experience and support

Sign up for a free trial of ReadyTalkrsquos webcasting product

FREE TRIAL

SOURCES

12 httpwwwstatisticbraincomattention-span-statistics

3 httpwwwwirebuzzcomvideo-benefits

4 httpswwwreadytalkcomsitesdefaultfilesdocssupport-trainingTraining20Successfully20with20Webinarspdf

As wersquove already discussed webinars have proven to be a largely successful tool for companies streamlining operations reducing costs and boosting productivity4

TODAYrsquoS TRADITIONAL WEBINAR IS USED TO FOR VARIOUS REASONS INCLUDING

bull Lead generation

bull Marketing a product or service

bull Presenting subject matter thought-leadership

bull One-to-many meetings ndash large marketing presentations e-learning

THERE ARE MANY BENEFITS TO WEBINARS

They alleviate the need for

business travel

In a one-to-many format webinars reach a larger audience of customers

and prospects

When done well webinars can effectively

communicate key information on a topic

1 Traditional Webinar Benefits

2 The Next

Level of Webcasting

Multiple levels of engagement with leads by adding live visuals to your presentation

In-depth and supporting visuals to a product or service presentation

A face-to-face connection between speaker(s) and attendees

Video and live streaming content to the presentation making those attending a one-to-many event feel virtually included

Live visual components that bridge the gap between remote teams or remote workers and executives in a Town Hall setting

Rich media that adds a degree of presence and reality to the traditional webinar format

At ReadyTalk we believe that a webcast drives home the benefits of the webinar while adding a new layer of personalization to increase audience engagement

Webcasting enhances the webinar experience by adding

3 WEBCASTING FOR PRESENTATIONS

During a traditional online presentation the attendee listens to audio and visuals that are provided with a slide deck Adding live video can enhance an individualrsquos experience by ldquoputting a face to a namerdquo of the presenter(s) Liken this to attending a presentation in-person the addition of a face and a setting will turn your one-to-many engagement into something thatrsquos much more personal

a Cases for Webcasting

b WEBCASTING FOR LEAD GENERATION

Think about the sales approach of days gone by From automobile sales to brick-and- mortar shopping to real estate these transactions begin with a face-to-face conversation about the buyerrsquos needs This personal touch is lacking when an individual is looking at slides instead of another person Adding live streaming to your presentations will bridge the gap and allow you to connect with your audience on a much more personal level

c WEBCASTING FOR MEETINGS

1 If yoursquore broadcasting to your audience from a live conference the addition of the human presence will make your virtual conference attendees feel included Therersquos also a cost savings for attendees since they donrsquot need to incur travel expenses 2 If yoursquore conducting a Town Hall meeting with employees webcasting can greatly enhance the experience of remote employees Applying this approach in a Town Hall setting will bridge the gap between company executives and those attending from their remote office

Webcasting offers many benefits and should be included as part of your organizational initiatives Ready to get started

Here are few important things to remember when implementing webcasting

CHOOSE THE RIGHT TECHNOLOGY Success with webcasting starts with implementing a reliable and user-friendly delivery system Evaluate a webcasting platform just as you would a webinar platform by answering the following questions

bull Is it as easy to join a webcast as it is to join a webinar You want to make sure that your audience isnrsquot precluded from attending due to technology roadblocks

bull What will the audience experience be You want to make sure your audiencersquos viewing experience is as smooth as it is with webinars

bull Can you still use the preferred features you used during webinar presentations For example can a slide deck be included as presentation support Or if you often use the polling feature during your presentations can you still access this with a live video feed

bull Will reporting still be as robust as it is with webinars Are there new metrics I can track with webcasting

bull What will the recording look like How can I repurpose it for future efforts

4 How to Implement Webcasting

CHOOSE THE RIGHT PRESENTERSAs with any in-person event a large portion of success measurement is dependent on the style of your presenter(s) For any event especially conferences and sales presentations speakers need to be dynamic and engaging They should also be comfortable with entertaining a virtual audience and cognizant of making sure they are included throughout the presentation

Start Small With any new program itrsquos important to test it with your audience Identify an upcoming event internal or external that could benefit from the inclusion of video Be sure to communicate the new features of webcasting into your marketing so your audience knows what to expect in the new format

5 Conclusion

At the beginning of this paper we discussed the benefits of a webinar program which include

With webinars being an effective avenue for connecting with audiences across the globe webcasting adds the following to your already established program

Technology is enabling companies to engage with audiences on a deeper level and itrsquos something to take advantage of With the addition of webcasting yoursquoll be able to take your webinar program to the next level

New levels of lead engagement with live visuals

Rich media to a product or service presentation

Face-to-face connections between speakers and attendees

Virtual inclusion via video and live streaming in a One-to-Many format

Live visual components that better connect remote individuals

Alleviating the need for business travel

Effectively communicating key information on a topic

Reaching a larger audience of customers and prospects

Allowing for quick collaboration among teams And morehellip

ABOUT READYTALKReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for todayrsquos increasingly digital and mobile workforce By combining intuitive innovative technology with unmatched customer service ReadyTalk provides a seamless collaboration experience for anyone across any device platform or location Everything you need anywhere you are for before during and after your online event ReadyTalk is headquartered in Denver CO and was founded in 2000

WHY CUSTOMERS CHOOSE READYTALK WEBCAST

bull Multiple options for multiple audiences

bull Localization for international audiences with the ability to translate

presentations into 17 different languages

bull Easy to use self-service option

bull Speed - set up a webcast in minutes

bull 100 web based - no downloads

bull Simple and powerful customization capabilities

bull Interactive user interface

bull Peer-assisted multicasting

bull Global experience and support

Sign up for a free trial of ReadyTalkrsquos webcasting product

FREE TRIAL

SOURCES

12 httpwwwstatisticbraincomattention-span-statistics

3 httpwwwwirebuzzcomvideo-benefits

4 httpswwwreadytalkcomsitesdefaultfilesdocssupport-trainingTraining20Successfully20with20Webinarspdf

2 The Next

Level of Webcasting

Multiple levels of engagement with leads by adding live visuals to your presentation

In-depth and supporting visuals to a product or service presentation

A face-to-face connection between speaker(s) and attendees

Video and live streaming content to the presentation making those attending a one-to-many event feel virtually included

Live visual components that bridge the gap between remote teams or remote workers and executives in a Town Hall setting

Rich media that adds a degree of presence and reality to the traditional webinar format

At ReadyTalk we believe that a webcast drives home the benefits of the webinar while adding a new layer of personalization to increase audience engagement

Webcasting enhances the webinar experience by adding

3 WEBCASTING FOR PRESENTATIONS

During a traditional online presentation the attendee listens to audio and visuals that are provided with a slide deck Adding live video can enhance an individualrsquos experience by ldquoputting a face to a namerdquo of the presenter(s) Liken this to attending a presentation in-person the addition of a face and a setting will turn your one-to-many engagement into something thatrsquos much more personal

a Cases for Webcasting

b WEBCASTING FOR LEAD GENERATION

Think about the sales approach of days gone by From automobile sales to brick-and- mortar shopping to real estate these transactions begin with a face-to-face conversation about the buyerrsquos needs This personal touch is lacking when an individual is looking at slides instead of another person Adding live streaming to your presentations will bridge the gap and allow you to connect with your audience on a much more personal level

c WEBCASTING FOR MEETINGS

1 If yoursquore broadcasting to your audience from a live conference the addition of the human presence will make your virtual conference attendees feel included Therersquos also a cost savings for attendees since they donrsquot need to incur travel expenses 2 If yoursquore conducting a Town Hall meeting with employees webcasting can greatly enhance the experience of remote employees Applying this approach in a Town Hall setting will bridge the gap between company executives and those attending from their remote office

Webcasting offers many benefits and should be included as part of your organizational initiatives Ready to get started

Here are few important things to remember when implementing webcasting

CHOOSE THE RIGHT TECHNOLOGY Success with webcasting starts with implementing a reliable and user-friendly delivery system Evaluate a webcasting platform just as you would a webinar platform by answering the following questions

bull Is it as easy to join a webcast as it is to join a webinar You want to make sure that your audience isnrsquot precluded from attending due to technology roadblocks

bull What will the audience experience be You want to make sure your audiencersquos viewing experience is as smooth as it is with webinars

bull Can you still use the preferred features you used during webinar presentations For example can a slide deck be included as presentation support Or if you often use the polling feature during your presentations can you still access this with a live video feed

bull Will reporting still be as robust as it is with webinars Are there new metrics I can track with webcasting

bull What will the recording look like How can I repurpose it for future efforts

4 How to Implement Webcasting

CHOOSE THE RIGHT PRESENTERSAs with any in-person event a large portion of success measurement is dependent on the style of your presenter(s) For any event especially conferences and sales presentations speakers need to be dynamic and engaging They should also be comfortable with entertaining a virtual audience and cognizant of making sure they are included throughout the presentation

Start Small With any new program itrsquos important to test it with your audience Identify an upcoming event internal or external that could benefit from the inclusion of video Be sure to communicate the new features of webcasting into your marketing so your audience knows what to expect in the new format

5 Conclusion

At the beginning of this paper we discussed the benefits of a webinar program which include

With webinars being an effective avenue for connecting with audiences across the globe webcasting adds the following to your already established program

Technology is enabling companies to engage with audiences on a deeper level and itrsquos something to take advantage of With the addition of webcasting yoursquoll be able to take your webinar program to the next level

New levels of lead engagement with live visuals

Rich media to a product or service presentation

Face-to-face connections between speakers and attendees

Virtual inclusion via video and live streaming in a One-to-Many format

Live visual components that better connect remote individuals

Alleviating the need for business travel

Effectively communicating key information on a topic

Reaching a larger audience of customers and prospects

Allowing for quick collaboration among teams And morehellip

ABOUT READYTALKReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for todayrsquos increasingly digital and mobile workforce By combining intuitive innovative technology with unmatched customer service ReadyTalk provides a seamless collaboration experience for anyone across any device platform or location Everything you need anywhere you are for before during and after your online event ReadyTalk is headquartered in Denver CO and was founded in 2000

WHY CUSTOMERS CHOOSE READYTALK WEBCAST

bull Multiple options for multiple audiences

bull Localization for international audiences with the ability to translate

presentations into 17 different languages

bull Easy to use self-service option

bull Speed - set up a webcast in minutes

bull 100 web based - no downloads

bull Simple and powerful customization capabilities

bull Interactive user interface

bull Peer-assisted multicasting

bull Global experience and support

Sign up for a free trial of ReadyTalkrsquos webcasting product

FREE TRIAL

SOURCES

12 httpwwwstatisticbraincomattention-span-statistics

3 httpwwwwirebuzzcomvideo-benefits

4 httpswwwreadytalkcomsitesdefaultfilesdocssupport-trainingTraining20Successfully20with20Webinarspdf

3 WEBCASTING FOR PRESENTATIONS

During a traditional online presentation the attendee listens to audio and visuals that are provided with a slide deck Adding live video can enhance an individualrsquos experience by ldquoputting a face to a namerdquo of the presenter(s) Liken this to attending a presentation in-person the addition of a face and a setting will turn your one-to-many engagement into something thatrsquos much more personal

a Cases for Webcasting

b WEBCASTING FOR LEAD GENERATION

Think about the sales approach of days gone by From automobile sales to brick-and- mortar shopping to real estate these transactions begin with a face-to-face conversation about the buyerrsquos needs This personal touch is lacking when an individual is looking at slides instead of another person Adding live streaming to your presentations will bridge the gap and allow you to connect with your audience on a much more personal level

c WEBCASTING FOR MEETINGS

1 If yoursquore broadcasting to your audience from a live conference the addition of the human presence will make your virtual conference attendees feel included Therersquos also a cost savings for attendees since they donrsquot need to incur travel expenses 2 If yoursquore conducting a Town Hall meeting with employees webcasting can greatly enhance the experience of remote employees Applying this approach in a Town Hall setting will bridge the gap between company executives and those attending from their remote office

Webcasting offers many benefits and should be included as part of your organizational initiatives Ready to get started

Here are few important things to remember when implementing webcasting

CHOOSE THE RIGHT TECHNOLOGY Success with webcasting starts with implementing a reliable and user-friendly delivery system Evaluate a webcasting platform just as you would a webinar platform by answering the following questions

bull Is it as easy to join a webcast as it is to join a webinar You want to make sure that your audience isnrsquot precluded from attending due to technology roadblocks

bull What will the audience experience be You want to make sure your audiencersquos viewing experience is as smooth as it is with webinars

bull Can you still use the preferred features you used during webinar presentations For example can a slide deck be included as presentation support Or if you often use the polling feature during your presentations can you still access this with a live video feed

bull Will reporting still be as robust as it is with webinars Are there new metrics I can track with webcasting

bull What will the recording look like How can I repurpose it for future efforts

4 How to Implement Webcasting

CHOOSE THE RIGHT PRESENTERSAs with any in-person event a large portion of success measurement is dependent on the style of your presenter(s) For any event especially conferences and sales presentations speakers need to be dynamic and engaging They should also be comfortable with entertaining a virtual audience and cognizant of making sure they are included throughout the presentation

Start Small With any new program itrsquos important to test it with your audience Identify an upcoming event internal or external that could benefit from the inclusion of video Be sure to communicate the new features of webcasting into your marketing so your audience knows what to expect in the new format

5 Conclusion

At the beginning of this paper we discussed the benefits of a webinar program which include

With webinars being an effective avenue for connecting with audiences across the globe webcasting adds the following to your already established program

Technology is enabling companies to engage with audiences on a deeper level and itrsquos something to take advantage of With the addition of webcasting yoursquoll be able to take your webinar program to the next level

New levels of lead engagement with live visuals

Rich media to a product or service presentation

Face-to-face connections between speakers and attendees

Virtual inclusion via video and live streaming in a One-to-Many format

Live visual components that better connect remote individuals

Alleviating the need for business travel

Effectively communicating key information on a topic

Reaching a larger audience of customers and prospects

Allowing for quick collaboration among teams And morehellip

ABOUT READYTALKReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for todayrsquos increasingly digital and mobile workforce By combining intuitive innovative technology with unmatched customer service ReadyTalk provides a seamless collaboration experience for anyone across any device platform or location Everything you need anywhere you are for before during and after your online event ReadyTalk is headquartered in Denver CO and was founded in 2000

WHY CUSTOMERS CHOOSE READYTALK WEBCAST

bull Multiple options for multiple audiences

bull Localization for international audiences with the ability to translate

presentations into 17 different languages

bull Easy to use self-service option

bull Speed - set up a webcast in minutes

bull 100 web based - no downloads

bull Simple and powerful customization capabilities

bull Interactive user interface

bull Peer-assisted multicasting

bull Global experience and support

Sign up for a free trial of ReadyTalkrsquos webcasting product

FREE TRIAL

SOURCES

12 httpwwwstatisticbraincomattention-span-statistics

3 httpwwwwirebuzzcomvideo-benefits

4 httpswwwreadytalkcomsitesdefaultfilesdocssupport-trainingTraining20Successfully20with20Webinarspdf

Webcasting offers many benefits and should be included as part of your organizational initiatives Ready to get started

Here are few important things to remember when implementing webcasting

CHOOSE THE RIGHT TECHNOLOGY Success with webcasting starts with implementing a reliable and user-friendly delivery system Evaluate a webcasting platform just as you would a webinar platform by answering the following questions

bull Is it as easy to join a webcast as it is to join a webinar You want to make sure that your audience isnrsquot precluded from attending due to technology roadblocks

bull What will the audience experience be You want to make sure your audiencersquos viewing experience is as smooth as it is with webinars

bull Can you still use the preferred features you used during webinar presentations For example can a slide deck be included as presentation support Or if you often use the polling feature during your presentations can you still access this with a live video feed

bull Will reporting still be as robust as it is with webinars Are there new metrics I can track with webcasting

bull What will the recording look like How can I repurpose it for future efforts

4 How to Implement Webcasting

CHOOSE THE RIGHT PRESENTERSAs with any in-person event a large portion of success measurement is dependent on the style of your presenter(s) For any event especially conferences and sales presentations speakers need to be dynamic and engaging They should also be comfortable with entertaining a virtual audience and cognizant of making sure they are included throughout the presentation

Start Small With any new program itrsquos important to test it with your audience Identify an upcoming event internal or external that could benefit from the inclusion of video Be sure to communicate the new features of webcasting into your marketing so your audience knows what to expect in the new format

5 Conclusion

At the beginning of this paper we discussed the benefits of a webinar program which include

With webinars being an effective avenue for connecting with audiences across the globe webcasting adds the following to your already established program

Technology is enabling companies to engage with audiences on a deeper level and itrsquos something to take advantage of With the addition of webcasting yoursquoll be able to take your webinar program to the next level

New levels of lead engagement with live visuals

Rich media to a product or service presentation

Face-to-face connections between speakers and attendees

Virtual inclusion via video and live streaming in a One-to-Many format

Live visual components that better connect remote individuals

Alleviating the need for business travel

Effectively communicating key information on a topic

Reaching a larger audience of customers and prospects

Allowing for quick collaboration among teams And morehellip

ABOUT READYTALKReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for todayrsquos increasingly digital and mobile workforce By combining intuitive innovative technology with unmatched customer service ReadyTalk provides a seamless collaboration experience for anyone across any device platform or location Everything you need anywhere you are for before during and after your online event ReadyTalk is headquartered in Denver CO and was founded in 2000

WHY CUSTOMERS CHOOSE READYTALK WEBCAST

bull Multiple options for multiple audiences

bull Localization for international audiences with the ability to translate

presentations into 17 different languages

bull Easy to use self-service option

bull Speed - set up a webcast in minutes

bull 100 web based - no downloads

bull Simple and powerful customization capabilities

bull Interactive user interface

bull Peer-assisted multicasting

bull Global experience and support

Sign up for a free trial of ReadyTalkrsquos webcasting product

FREE TRIAL

SOURCES

12 httpwwwstatisticbraincomattention-span-statistics

3 httpwwwwirebuzzcomvideo-benefits

4 httpswwwreadytalkcomsitesdefaultfilesdocssupport-trainingTraining20Successfully20with20Webinarspdf

5 Conclusion

At the beginning of this paper we discussed the benefits of a webinar program which include

With webinars being an effective avenue for connecting with audiences across the globe webcasting adds the following to your already established program

Technology is enabling companies to engage with audiences on a deeper level and itrsquos something to take advantage of With the addition of webcasting yoursquoll be able to take your webinar program to the next level

New levels of lead engagement with live visuals

Rich media to a product or service presentation

Face-to-face connections between speakers and attendees

Virtual inclusion via video and live streaming in a One-to-Many format

Live visual components that better connect remote individuals

Alleviating the need for business travel

Effectively communicating key information on a topic

Reaching a larger audience of customers and prospects

Allowing for quick collaboration among teams And morehellip

ABOUT READYTALKReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for todayrsquos increasingly digital and mobile workforce By combining intuitive innovative technology with unmatched customer service ReadyTalk provides a seamless collaboration experience for anyone across any device platform or location Everything you need anywhere you are for before during and after your online event ReadyTalk is headquartered in Denver CO and was founded in 2000

WHY CUSTOMERS CHOOSE READYTALK WEBCAST

bull Multiple options for multiple audiences

bull Localization for international audiences with the ability to translate

presentations into 17 different languages

bull Easy to use self-service option

bull Speed - set up a webcast in minutes

bull 100 web based - no downloads

bull Simple and powerful customization capabilities

bull Interactive user interface

bull Peer-assisted multicasting

bull Global experience and support

Sign up for a free trial of ReadyTalkrsquos webcasting product

FREE TRIAL

SOURCES

12 httpwwwstatisticbraincomattention-span-statistics

3 httpwwwwirebuzzcomvideo-benefits

4 httpswwwreadytalkcomsitesdefaultfilesdocssupport-trainingTraining20Successfully20with20Webinarspdf

ABOUT READYTALKReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for todayrsquos increasingly digital and mobile workforce By combining intuitive innovative technology with unmatched customer service ReadyTalk provides a seamless collaboration experience for anyone across any device platform or location Everything you need anywhere you are for before during and after your online event ReadyTalk is headquartered in Denver CO and was founded in 2000

WHY CUSTOMERS CHOOSE READYTALK WEBCAST

bull Multiple options for multiple audiences

bull Localization for international audiences with the ability to translate

presentations into 17 different languages

bull Easy to use self-service option

bull Speed - set up a webcast in minutes

bull 100 web based - no downloads

bull Simple and powerful customization capabilities

bull Interactive user interface

bull Peer-assisted multicasting

bull Global experience and support

Sign up for a free trial of ReadyTalkrsquos webcasting product

FREE TRIAL

SOURCES

12 httpwwwstatisticbraincomattention-span-statistics

3 httpwwwwirebuzzcomvideo-benefits

4 httpswwwreadytalkcomsitesdefaultfilesdocssupport-trainingTraining20Successfully20with20Webinarspdf