#SMX #13B @dangilbertppc

Your PPC Toolkit: how (not) to catch them all and maximize your activity

#SMX #13B @dangilbertppc

•  University of Oxford, Computational Linguistics •  Google, Global Project Lead – PPC •  Brainlabs, Founder and MD •  Europe’s best large PPC agency •  3rd Most Influential PPC Expert in the World

About Me

#SMX #13B @dangilbertppc

One simple account

10,000 keywords

> A trillion data points

#SMX #13B @dangilbertppc

Humanoids cannot cope…

…automation is necessary

#SMX #13B @dangilbertppc

Let’s play!

#SMX #13B @dangilbertppc

INSERT POLL LINK

Rules

1. I will present a bunch of PPC tools – vote for your favourite

2. If your vote doesn’t match my pick, I’ll…

3. If it does, then…

#SMX #13B @dangilbertppc

Tracking Bidding Call Tracking Reporting

Attribution Feed Management Management Toolkit Competitor Insights

#SMX #13B @dangilbertppc

Call Tracking

Call Tracking

#SMX #13B @dangilbertppc

Results

Small Medium Enterprise

#SMX #13B @dangilbertppc

Bidding

Bidding

#SMX #13B @dangilbertppc

Results

Small Medium Enterprise

#SMX #13B @dangilbertppc

Tracking

Tracking

#SMX #13B @dangilbertppc

Results

Small Enterprise Medium

#SMX #13B @dangilbertppc

Reporting

Reporting

#SMX #13B @dangilbertppc

Results

Small Medium Enterprise

#SMX #13B @dangilbertppc

Feed Management

Feed Management

#SMX #13B @dangilbertppc

Results

Small Medium Enterprise

#SMX #13B @dangilbertppc

Competitor Insights

Competitor Insights

#SMX #13B @dangilbertppc

Results

Small Medium Enterprise

#SMX #13B @dangilbertppc

Attribution

Attribution

#SMX #13B @dangilbertppc

Results

Small Enterprise Medium

#SMX #13B @dangilbertppc

Reporting

Reporting

#SMX #13B @dangilbertppc

Results

Small Medium Enterprise

#SMX #13B @dangilbertppc

Management Toolkit

Management Toolkit

#SMX #13B @dangilbertppc

Results

Small Medium Enterprise

?

#SMX #13B @dangilbertppc

SEE YOU AT THE NEXT #SMX

THANK YOU!