1. Trevor Erikson, VP Marketing & Operations Stukent, inc.

2. @T_Erikson 1. My background 2. Why video? 3. How to use video as a marketing platform? 4. What you can do now to get started 5. Helpful links 3. @T_Erikson Head of Online Marketing Increased online sales 343% Basically $0 marketing budget 4. @T_Erikson WHYVIDEO? 5. @T_Erikson 6. @T_Erikson YouTube has changed the way we discover information online 7. @T_Erikson Size Reach Frequency 8. @T_Erikson Report by Animoto Highlights of the Report 96% find videos helpful for online purchasing decisions 71% said watching video increased trust in brand 73% said theyd make a purchase after viewing video Are they watching your video? 9. @T_Erikson HOWTO USEYOUTUBE AS A MARKETING PLATFORM? 10. @T_Erikson 5VIDEOTYPESYOU CAN CREATE NOW 1. Video unboxings 2. How tos & tutorials 3. Product comparisons 4. Product reviews 5. Torture testing 11. @T_Erikson Video Unboxings Do your research Get it out quickly Its.blueDONT BE OBVIOUS 12. @T_Erikson How tos &Tutorials Straight to the point Keep as short as possible 13. @T_Erikson How tos &Tutorials (continued) Provide summary slides in beginning and end 14. @T_Erikson How tos &Tutorials (continued) Write detailed show notes 15. @T_Erikson Product Comparison (vs.) Jetboil vs Reactor Real or fake jersey? What are the key metrics that people want to know? 16. @T_Erikson Product Reviews Do your research Move quickly Talk about that which the eyes cant see Use Photos (up-close shots) 17. @T_Erikson TortureTesting Will it Blend - Blendtec New Era FC Hats 18. @T_Erikson What you can do now to get started 19. @T_Erikson Create your YouTube Channel! Duh 20. @T_Erikson Perform an inventory of current assets 21. @T_Erikson Create a publishing schedule 22. @T_Erikson DO IT. 23. @T_Erikson Great Resources JamesWedmore ReelSEO Social Media Examiner Social MediaToday DistilledVideo Marketing Guide 24. @T_Erikson Connect with Me @t_erikson TrevorErikson.com Terikson11