1 The Evolution Of Location Based Marketing

INTRODUCTION

I am Brian Tucker, VP Of Sales & Marketing @ZoneTap. I have been in the Digital Marketing Industry for over 15 years and have helped many companies achieve their online marketing goals, and in most cases, exceeded those goals. I hope you find this presentation educational and helpful with your marketing needs.

WHY LOCATION BASED MARKETING?

According to TheNextWeb.com: ▪ Consumers don’t just ignore the irrelevant marketing messages. The Janrain and Blue Research shows that nine in 10 respondents have developed an unfavorable attitude to the company or taken some kind of action to limit the messaging in response to a company that consistently mis- targeted them in their marketing efforts.

▪ Companies have a choice: they can ‘keep offering coffee to the consumers that sleep’ and hope for the best, or they can actually embrace the technologies and the information available to them, and localize and personalize their marketing before it’s too late.

INDUSTRY TRENDS

According to MediaPost: Despite the many announcements of retailers launching beacon programs over the last year or so, many from major retailers including Macy’s, Lord & Taylor and, most recently, Target, fewer than a third (29%) of retailers have beacons in stores, based on a new study.

On the positive side, 17% more plan to add beacons, which would bring the total with beacons to 46%, according to the 2015 Store Operations Survey, the fourth annual study comprising a survey of 100 retail executives by Retail TouchPoints.

INDUSTRY TRENDS CONT...

This means that more than half (54%) of retailers have not implemented low energy level bluetooth beacons with no current plans to do so. But it could be their loss.Business Insider has also

estimated that in 2016 beacon based technologies will drive about $44 billion worth of sales for big retailers in the US alone, 10 times higher than in 2015.

COSTLY BEACON STRATEGYBeacons drive sales but at a significant cost in hardware and setup/configuration to the business.

Hardware purchase for beacons like Eddystone or iBeacon $5-$50 per device, limited lifespan, environmental limitations.Time involved with strategizing an overall marketing plan with the use of beacons while integrating into an active campaign.Limited range: from 70m to 450m.Managing the beacons and integrating into existing technology can take days to weeks.Proximity Solutions providers who can assist with integration can also be very expensive

MOBILE COUPONS▪ Millennials in the US are increasingly interested in mobile coupons. Nearly half of millennial coupon users in the US used more mobile coupons in Q3 2015 than a year earlier, according to Valassis. Almost half (45%) used more paperless discounts versus 30% of all US coupon users.

▪ While about a third of millennial coupon users say they increased their paper coupon usage—those that come in the mail, as well as those that come in newspaper coupon books—the largest growth came in paperless discounts, or those received on smartphones or other mobile devices.

NEXT GENERATION LBM

What is ZoneTap? It is the unique marriage of serving location-based, relevant, and timed coupons to your users on your app through our beaconless geo-fencing technology managed through our self-serviced platform.

NEXT GENERATION LBM

ZoneTap is: 100% Beaconless solution Allows for flexible integration to your existing app through a framework library as an app plug-in

Customizable to meet the requirements of your business

Best tool to create a “Black Friday” experience (year round) for your customers by setting relevant coupons

Easy to set up, implement, and manage as a true SaaS

IS BEACONLESS!

▪ZoneTap is revolutionary in its patent pending technology of delivering time sensitive promotions and coupons. Our process does not require beacons placed locally to push your promotions. ▪ZoneTap is not an app, but a Location

Based Marketing Library that allows seamless integration with your existing app to push coupons or promotions to your clients via predefined zones that you set. ▪Zones are managed by GPS and Location Services and NOT by expensive beacons.

IS FLEXIBLE

▪ZoneTap will integrate with your current iOS or Android app seamlessly, without any 3rd party branding or confusion. ▪It will allow you to leverage your current user base and offers analytics to track what promotions are working best for your company.▪All coupons served are from your inventory and the content is managed by you.▪You set your preferred zone and your preferred times to push.▪There is no need for a third party integrator

IS BLACK FRIDAY!

▪ZoneTap gives you the tools to have a “Black Friday” year round with timed coupons and promotions that are managed by zones within your business’ floor plan, or anywhere for that matter. ▪Creating timed and highly relevant coupons delivered to your customers while in or around your stores will drive sales.

IS EASY!

▪ZoneTap’s integration with your app via our framework library (as an app plug-in) is done with minimal effort while setting up the zones from your portal is very easy.

▪Zonetap uses a SaaS model to manage all zones, promotions, and coupons.

▪ZoneTap is fast in producing and pushing specials. You can implement a zone and live coupon to your customers within minutes.

IS HERE TO HELP YOU SUCCEED!

Questions?

For more information please contact us:

(855) ZONETAPwww.zonetap.com