5 Things Every Mobile App Marketer Should Know- Beyond Installs

  • Published on
    13-Feb-2017

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<ul><li><p>BEYOND INSTALLS</p><p>5 things every mobile marketer should know</p><p>advertising in the app only world</p></li><li><p>7first days are keyif your user hasn't come back to the app in 7 days, he</p><p>might never come back</p><p>Drive intensive retention campaigns during thisperiod</p></li><li><p>It's all about the user!</p><p>Let the user be at the center of your marketing efforts</p><p>Personalize your messages.Build engaging conversations but</p><p>DO NOT invade privacy</p></li><li><p>Make the most of Facebook</p><p>Your users spend a lotta time there.</p><p>Expand your reach by adding lists of usersacquired on other channels too </p></li><li><p>Measure what matters</p><p>NOT</p><p>Transacting users Registered users</p><p>Current installs Total installs</p><p>App transactions App Store Rank</p><p>Non-promo based transactions All transactions</p></li><li><p>Double-counting credit for installsis costing you big money</p><p>Implement Attribution to track and credit installs to allmedia, referral and APK app distribution including</p><p>Facebook campaigns </p><p>Do not pay 2 - 3 times for the same transaction or install</p></li><li><p>KEY SPEAKERS</p><p>Abhishek RajanHead - Mobile</p><p>Rajat SuriGM - Mobile</p><p>Sushant JaipuriaHead - Digital Marketing</p><p>Pravin JadhavProduct &amp; Growth</p><p>Sharad HarjaiAVP Marketing</p></li><li><p>Check out our MobileReport to catch the latesttrends in Mobile App</p><p>Marketing</p><p>http://www.beyondinstalls.instapage.com/</p></li><li><p>Watch this space. There ismore coming!</p><p>Write to us: </p><p>marketing@vizury.com</p><p>http://www.beyondinstalls.instapage.com/http://www.beyondinstalls.instapage.com/</p></li></ul>