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A look at the Windows Phone device ecosystem based on data collected by the AdDuplex cross-promotion network in August 2014.
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AdDuplex Windows Phone Statistics
Report – August, 2014
August 25th, 2014
Compiled by Lijana Juozaityte and Alan Mendelevich on August 28th, 2014
Windows Phone Statistics Report
This is the newest issue of AdDuplex’ Windows Phone Statistics Report.
No dramatic changes captured in Windows Phone market this month, but it is interesting to
watch Lumia 630 moving up the TOP-10 in more and more markets. By the way Lumia 930
was spotted between the leading devices.
www.adduplex.com 2
AdDuplex, August 25th, 2014
Data Source
This report is based on data collected from 4496 Windows Phone apps
running AdDuplex SDK v.2. The raw data analyzed was collected over the
day of August 25th, 2014 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model
names under their canonical retail model names, but it is possible that
some of the rare model name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and
Windows Store apps empowering developers and publishers to promote
their apps for free by helping each other. AdDuplex was established in
January 2011 in Vilnius, Lithuania. As of August 2014, more than 8,500
apps actively use AdDuplex to gain more visibility.
Windows Phone Devices WorldwideAdDuplex, August 25th, 2014
After few months of stagnation we spotted some changes in the WP Worldwide chart in August.
Most noticeable is that Lumia 820 was displaced and Lumia 630 finally made it through and is #8 now with 3.5%.
If we look below the TOP-10 line, it is worth mentioning that Lumia 930 has moved up from #31 to #28.
As for freshly released Lumia 530, it’s in the 45th position in the worldwide chart. And we can only guess how it will influence the status of its older sibling Lumia 520.
www.adduplex.com 4
NOKIA Lumia 52030,2%
NOKIA Lumia 6257,0%
NOKIA Lumia 9206,3%
NOKIA Lumia 7105,7%NOKIA Lumia 620
4,8%
NOKIA Lumia 7204,6%
NOKIA Lumia 5213,9%
NOKIA Lumia 8003,7%
NOKIA Lumia 6303,5%
NOKIA Lumia 9253,4%
Other26,8%
OS Version – Worldwide AdDuplex, August 25th, 2014
WP 8.1 has more than doubled its share since last and now has 24.4% (+12.5%). It will be interesting to watch this chart in the upcoming months as 8.1 rolls out to all the end users. How long till 8.0 is below, say, 10% is the most important question for app developers.
On the other hand of the scale WP7 is just refusing to die. According to our data not only it didn’t drop, but even increased its share over the month.
This could be attributed to our efforts to move older apps to the newer version of our SDK resulting in small influx of users who were not accounted for in the previous versions of this report.
www.adduplex.com 5
Windows Phone 8.056,5%
Windows Phone 8.124,4%
Windows Phone 7.x19,2%
Windows Phone 7 vs. Windows Phone 8AdDuplex, August 25th, 2014
Talking of WP7 apps we’ve tried
to analyze the trend in Windows
Phone app development.
While quite a few apps targeting
WP7 are actively maintained,
based on the data that we have,
we made this chart which shows
the number of new WP 7.x apps
compared to new WP 8.x apps
on AdDuplex.
So the presumption is that
development of new WP 7.x
apps might stop by the end of
this year.
www.adduplex.com 6
0%
5%
10%
15%
20%
25%
30%
35%
40%
APPS ON ADDUPLEX: NEW WP7 VS. WP8+ APPS
Windows Phone 8.x Manufactures WorldwideAdDuplex, August 25th, 2014
Nokia is still gaining more and
more percentage and now has
95% (gathered 0.5%) of whole
Windows Phone market.
HTC lost some and has 3.7%
while Samsung and Huawei didn’t
move.
While we see new devices from
Prestigio in retail and our logs,
they fail to make a dent in the
overall pie. All non-top4 devices
account for just 0.002% in August.
www.adduplex.com 7
NOKIA95,0%
HTC3,3%
SAMSUNG1,1%
Huawei0,7%
Other0,002%
Windows Phone Devices – US AdDuplex, August 25th, 2014
Lumia 630 jumped from #10 to #4
position and now has 5.2% of the
market. Lumia 630 you’re doing it
right!
This was the reason why all
devices that are lower moved one
step down.
Lumia 900 was pushed down from
TOP-10 by Lumia 630 last month
but it’s back in #10 position in
August.
Brand new HTC One is in 40th
position by now and it is almost on
par with ATIV SE (#37) already.
www.adduplex.com 8
NOKIA Lumia 52127,5%
NOKIA Lumia 52016,4%
NOKIA Lumia 9207,9%
NOKIA Lumia 6305,2%
NOKIA Lumia 8225,0%
HTC 8X4,2%
NOKIA Lumia 9284,1%
NOKIA Lumia 9253,6%
NOKIA Lumia 10203,6%
NOKIA Lumia 9003,1%
Other19,6%
US Windows Phone 8.x OperatorsAdDuplex, August 25th, 2014
Cricket was a surprise entry into
the chart last month and it doesn’t
look like it is going to stop there.
Up 3.6% and 1 spot from last
month it is number 4 carrier in the
US now.
Verizon beware!
www.adduplex.com 9
AT&T33,6%
T-Mobile22,2%
Verizon15,0%
cricket10,9%
MetroPCS9,3%
Family Mobile3,4%
Other5,6%
Windows Phone Devices – UKAdDuplex, August 25th, 2014
Only TOP-3 is as it was two
month ago in UK Windows Phone
chart.
It is worth mentioning that HTC 8X
left TOP-10. Lumia 630 is now #6
device here with 4.5%.
Interesting fact is that Lumia 635
is in 11th position and if we
counted it combined with Lumia
630 they would take 3rd position
together in the UK.
www.adduplex.com 10
NOKIA Lumia 52034,8%
NOKIA Lumia 6259,8%
NOKIA Lumia 9206,8%
NOKIA Lumia 8005,8%
NOKIA Lumia 10205,3%
NOKIA Lumia 6304,5%
NOKIA Lumia 9254,3%
HTC 8S3,9%
NOKIA Lumia 8203,7%
NOKIA Lumia 6203,3%
Other17,9%
Windows Phone Devices – Italy AdDuplex, August 25th, 2014
Italy was the first country that had
Lumia 630 in the chart back in June
and for now this device is #4 here
with 7.5%. It is only 0.3% lower than
Lumia 820 which took a step down
from 2nd to 3rd position in August.
Market share of most of the TOP10
devices has decreased this month.
This most likely means that it went
to newly released Windows Phones
that might appear soon in the TOP-
10 in Italy.
www.adduplex.com 11
NOKIA Lumia 52027,1%
NOKIA Lumia 6258,9%
NOKIA Lumia 8207,8%
NOKIA Lumia 6307,5%
NOKIA Lumia 6106,6%
NOKIA Lumia 8006,5%
NOKIA Lumia 6206,5%
NOKIA Lumia 9206,5%
NOKIA Lumia 7104,1%
NOKIA Lumia 9253,8% Other
14,6%
Windows Phone Devices – SerbiaAdDuplex, August 25th, 2014
This is the first time we are
covering Serbia in our stats report.
Lumia 630 is even more popular
here than in Italy. It is in the 4th
position as well, but has 9.3% of
the market.
www.adduplex.com 12
NOKIA Lumia 52027,8%
NOKIA Lumia 92010,7%
NOKIA Lumia 6259,3%
NOKIA Lumia 6309,2%
NOKIA Lumia 8006,3%
NOKIA Lumia 6205,4%
NOKIA Lumia 8204,6%
NOKIA Lumia 7203,8%
NOKIA Lumia 9253,0%
NOKIA Lumia 7102,7%
Other17,1%
Windows Phone Devices – Egypt AdDuplex, August 25th, 2014
Lets cover some African countries...
We see two quite rare (in terms of
TOP10 presence) devices in the
TOP-10 in Egypt:
• Lumia 1320 is #5 with 5.8%
• and Lumia 1520 is #9 with 2.1%.
As for Lumia 630 it takes 8th position
and has 3% of Windows Phone
market.
www.adduplex.com 13
NOKIA Lumia 52040,5%
NOKIA Lumia 62010,9%
NOKIA Lumia 6259,1%
NOKIA Lumia 9207,2%
NOKIA Lumia 13205,8%
NOKIA Lumia 8205,3%
NOKIA Lumia 7203,9%
NOKIA Lumia 6303,0%
NOKIA Lumia 15202,1%
NOKIA Lumia 9252,0%
Other10,2%
Windows Phone Devices - KenyaAdDuplex, August 25th, 2014
Situation of Windows Phone
market in Kenya looks a bit
different comparing to worldwide
stats.
We see that Lumia 520 still takes
more that a half oh the market
here and has 52.4%.
We see quite a rare sight in the
TOP-10 in Kenya. It’s HUAWEI
Ascend W1 and it’s even in the 4th
position with 8.2%.
www.adduplex.com 14
NOKIA Lumia 52052,4%
NOKIA Lumia 6258,7%
NOKIA Lumia 6208,5%
HUAWEI Ascend W18,2%
NOKIA Lumia 9203,5%
NOKIA Lumia 8203,4%
NOKIA Lumia 7202,6%
NOKIA Lumia 13202,4%
NOKIA Lumia 5101,6%
NOKIA Lumia 8001,2%
Other7,7%
Windows Phone Devices – Nigeria AdDuplex, August 25th, 2014
Not so much to tell about Nigeria.
It’s worth mentioning that the
trendy Lumia 630 is #6 in the
Windows Phone market here with
5.3%.
www.adduplex.com 15
NOKIA Lumia 52025,3%
NOKIA Lumia 9208,1%
NOKIA Lumia 7208,0%
NOKIA Lumia 6257,9%
NOKIA Lumia 6205,5%
NOKIA Lumia 6305,3%
NOKIA Lumia 7104,9%
NOKIA Lumia 9004,2%
NOKIA Lumia 8204,1%
NOKIA Lumia 9254,0%
Other22,7%
Windows Phone Devices – South AfricaAdDuplex, August 25th, 2014
Not so much has changed in WP
chart in South Africa since May.
Lumia 520 is still a clear leader
here with 50.2%.
We spotted the movement only in
the last 3 positions:
Lumia 720 dropped down from #8
position and gave way to Lumia
1020 which is new in the TOP-10.
Lumia 925 went from #10 to #9
and pushed Lumia 820 out of the
chart.
www.adduplex.com 16
NOKIA Lumia 52050,2%
NOKIA Lumia 6108,7%
NOKIA Lumia 9205,8%
NOKIA Lumia 5105,1%
NOKIA Lumia 6254,3%
NOKIA Lumia 7103,5%
NOKIA Lumia 6202,7%
NOKIA Lumia 10202,6%
NOKIA Lumia 9252,4%
NOKIA Lumia 7202,4%
Other12,2%
Windows Phone Devices – Kazakhstan AdDuplex, August 25th, 2014
We have never published
information about Windows Phone
market in Kazakhstan before.
Although Lumia 520 is in the first
position, we cannot state that it’s a
clear leader. It has “only” 17.2% of
the market here and Lumia 625
(#2 WP device in Kazakhstan) has
12%.
www.adduplex.com 17
NOKIA Lumia 52017,2%
NOKIA Lumia 62512,0%
NOKIA Lumia 5258,5%
NOKIA Lumia 7107,9%
NOKIA Lumia 6107,7%
NOKIA Lumia 6205,4%
NOKIA Lumia 8004,5%
NOKIA Lumia 9204,1%
NOKIA Lumia 9254,0%
NOKIA Lumia 7203,5%
Other25,2%
Windows Phone Devices – ChinaAdDuplex, August 25th, 2014
A change happened in TOP-3 in
China since June and Lumia 925
swapped positions with Lumia
520.
As we see that Lumia 1520, which
is quite rare worldwide, is adored
in China. Though it took a step
down to 7th position in the chart,
but still it gained 0.2% of the
market.
www.adduplex.com 18
NOKIA Lumia 92018,4%
NOKIA Lumia 9258,6%
NOKIA Lumia 5207,6%
NOKIA Lumia 8006,8%
NOKIA Lumia 7106,0%NOKIA Lumia 900
5,9%
NOKIA Lumia 15205,3%
NOKIA Lumia 8204,9%
NOKIA Lumia 6104,2%
NOKIA Lumia 10204,2%
Other28,2%
Windows Phone Devices – AustraliaAdDuplex, August 25th, 2014
Australian WP chart is the first
one that already has Lumia 930 in
the TOP-10. This device is already
in 8th position with 3.9% of the
market.
It comes at the expense of HTC
8X which was displaced from
TOP-10.
www.adduplex.com 19
NOKIA Lumia 52026,2%
NOKIA Lumia 92011,5%
NOKIA Lumia 62511,5%
NOKIA Lumia 10208,1%
NOKIA Lumia 9255,8%
NOKIA Lumia 8205,1%
NOKIA Lumia 13204,7%
NOKIA Lumia 9303,9%
NOKIA Lumia 8003,3%
NOKIA Lumia 15202,7%
Other17,2%
New unreleased devices
Here are some of the new devices we see in our logs:
• HTC 0P6B180 – after the launch of HTC One (M8) on Verizon AT&T and T-Mobile
announced that it’s coming to their networks too and this looks like just it. Seen on both
AT&T ant T-Mobile in the US, but unfortunately nowhere else. What about the rest of the
world, HTC?
• NOKIA RM-1090/1091 – that’s an odd one. Seen mostly in China and Taiwan this phone
has reported screen resolution of 960x540.
• BLU w510l – 720p. Seen in China and US only.
www.adduplex.com 20
A quick look at what our logs have to tell
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