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AdDuplex Windows Phone Statistics Report August, 2014 August 25 th , 2014 Compiled by Lijana Juozaityte and Alan Mendelevich on August 28 th , 2014

AdDuplex Windows Phone Device Statistics for August 2014

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A look at the Windows Phone device ecosystem based on data collected by the AdDuplex cross-promotion network in August 2014.

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Page 1: AdDuplex Windows Phone Device Statistics for August 2014

AdDuplex Windows Phone Statistics

Report – August, 2014

August 25th, 2014

Compiled by Lijana Juozaityte and Alan Mendelevich on August 28th, 2014

Page 2: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Statistics Report

This is the newest issue of AdDuplex’ Windows Phone Statistics Report.

No dramatic changes captured in Windows Phone market this month, but it is interesting to

watch Lumia 630 moving up the TOP-10 in more and more markets. By the way Lumia 930

was spotted between the leading devices.

www.adduplex.com 2

AdDuplex, August 25th, 2014

Page 3: AdDuplex Windows Phone Device Statistics for August 2014

Data Source

This report is based on data collected from 4496 Windows Phone apps

running AdDuplex SDK v.2. The raw data analyzed was collected over the

day of August 25th, 2014 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model

names under their canonical retail model names, but it is possible that

some of the rare model name variations were not accounted for.

AdDuplex is the largest cross-promotion network for Windows Phone and

Windows Store apps empowering developers and publishers to promote

their apps for free by helping each other. AdDuplex was established in

January 2011 in Vilnius, Lithuania. As of August 2014, more than 8,500

apps actively use AdDuplex to gain more visibility.

Page 4: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices WorldwideAdDuplex, August 25th, 2014

After few months of stagnation we spotted some changes in the WP Worldwide chart in August.

Most noticeable is that Lumia 820 was displaced and Lumia 630 finally made it through and is #8 now with 3.5%.

If we look below the TOP-10 line, it is worth mentioning that Lumia 930 has moved up from #31 to #28.

As for freshly released Lumia 530, it’s in the 45th position in the worldwide chart. And we can only guess how it will influence the status of its older sibling Lumia 520.

www.adduplex.com 4

NOKIA Lumia 52030,2%

NOKIA Lumia 6257,0%

NOKIA Lumia 9206,3%

NOKIA Lumia 7105,7%NOKIA Lumia 620

4,8%

NOKIA Lumia 7204,6%

NOKIA Lumia 5213,9%

NOKIA Lumia 8003,7%

NOKIA Lumia 6303,5%

NOKIA Lumia 9253,4%

Other26,8%

Page 5: AdDuplex Windows Phone Device Statistics for August 2014

OS Version – Worldwide AdDuplex, August 25th, 2014

WP 8.1 has more than doubled its share since last and now has 24.4% (+12.5%). It will be interesting to watch this chart in the upcoming months as 8.1 rolls out to all the end users. How long till 8.0 is below, say, 10% is the most important question for app developers.

On the other hand of the scale WP7 is just refusing to die. According to our data not only it didn’t drop, but even increased its share over the month.

This could be attributed to our efforts to move older apps to the newer version of our SDK resulting in small influx of users who were not accounted for in the previous versions of this report.

www.adduplex.com 5

Windows Phone 8.056,5%

Windows Phone 8.124,4%

Windows Phone 7.x19,2%

Page 6: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone 7 vs. Windows Phone 8AdDuplex, August 25th, 2014

Talking of WP7 apps we’ve tried

to analyze the trend in Windows

Phone app development.

While quite a few apps targeting

WP7 are actively maintained,

based on the data that we have,

we made this chart which shows

the number of new WP 7.x apps

compared to new WP 8.x apps

on AdDuplex.

So the presumption is that

development of new WP 7.x

apps might stop by the end of

this year.

www.adduplex.com 6

0%

5%

10%

15%

20%

25%

30%

35%

40%

APPS ON ADDUPLEX: NEW WP7 VS. WP8+ APPS

Page 7: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone 8.x Manufactures WorldwideAdDuplex, August 25th, 2014

Nokia is still gaining more and

more percentage and now has

95% (gathered 0.5%) of whole

Windows Phone market.

HTC lost some and has 3.7%

while Samsung and Huawei didn’t

move.

While we see new devices from

Prestigio in retail and our logs,

they fail to make a dent in the

overall pie. All non-top4 devices

account for just 0.002% in August.

www.adduplex.com 7

NOKIA95,0%

HTC3,3%

SAMSUNG1,1%

Huawei0,7%

Other0,002%

Page 8: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – US AdDuplex, August 25th, 2014

Lumia 630 jumped from #10 to #4

position and now has 5.2% of the

market. Lumia 630 you’re doing it

right!

This was the reason why all

devices that are lower moved one

step down.

Lumia 900 was pushed down from

TOP-10 by Lumia 630 last month

but it’s back in #10 position in

August.

Brand new HTC One is in 40th

position by now and it is almost on

par with ATIV SE (#37) already.

www.adduplex.com 8

NOKIA Lumia 52127,5%

NOKIA Lumia 52016,4%

NOKIA Lumia 9207,9%

NOKIA Lumia 6305,2%

NOKIA Lumia 8225,0%

HTC 8X4,2%

NOKIA Lumia 9284,1%

NOKIA Lumia 9253,6%

NOKIA Lumia 10203,6%

NOKIA Lumia 9003,1%

Other19,6%

Page 9: AdDuplex Windows Phone Device Statistics for August 2014

US Windows Phone 8.x OperatorsAdDuplex, August 25th, 2014

Cricket was a surprise entry into

the chart last month and it doesn’t

look like it is going to stop there.

Up 3.6% and 1 spot from last

month it is number 4 carrier in the

US now.

Verizon beware!

www.adduplex.com 9

AT&T33,6%

T-Mobile22,2%

Verizon15,0%

cricket10,9%

MetroPCS9,3%

Family Mobile3,4%

Other5,6%

Page 10: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – UKAdDuplex, August 25th, 2014

Only TOP-3 is as it was two

month ago in UK Windows Phone

chart.

It is worth mentioning that HTC 8X

left TOP-10. Lumia 630 is now #6

device here with 4.5%.

Interesting fact is that Lumia 635

is in 11th position and if we

counted it combined with Lumia

630 they would take 3rd position

together in the UK.

www.adduplex.com 10

NOKIA Lumia 52034,8%

NOKIA Lumia 6259,8%

NOKIA Lumia 9206,8%

NOKIA Lumia 8005,8%

NOKIA Lumia 10205,3%

NOKIA Lumia 6304,5%

NOKIA Lumia 9254,3%

HTC 8S3,9%

NOKIA Lumia 8203,7%

NOKIA Lumia 6203,3%

Other17,9%

Page 11: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – Italy AdDuplex, August 25th, 2014

Italy was the first country that had

Lumia 630 in the chart back in June

and for now this device is #4 here

with 7.5%. It is only 0.3% lower than

Lumia 820 which took a step down

from 2nd to 3rd position in August.

Market share of most of the TOP10

devices has decreased this month.

This most likely means that it went

to newly released Windows Phones

that might appear soon in the TOP-

10 in Italy.

www.adduplex.com 11

NOKIA Lumia 52027,1%

NOKIA Lumia 6258,9%

NOKIA Lumia 8207,8%

NOKIA Lumia 6307,5%

NOKIA Lumia 6106,6%

NOKIA Lumia 8006,5%

NOKIA Lumia 6206,5%

NOKIA Lumia 9206,5%

NOKIA Lumia 7104,1%

NOKIA Lumia 9253,8% Other

14,6%

Page 12: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – SerbiaAdDuplex, August 25th, 2014

This is the first time we are

covering Serbia in our stats report.

Lumia 630 is even more popular

here than in Italy. It is in the 4th

position as well, but has 9.3% of

the market.

www.adduplex.com 12

NOKIA Lumia 52027,8%

NOKIA Lumia 92010,7%

NOKIA Lumia 6259,3%

NOKIA Lumia 6309,2%

NOKIA Lumia 8006,3%

NOKIA Lumia 6205,4%

NOKIA Lumia 8204,6%

NOKIA Lumia 7203,8%

NOKIA Lumia 9253,0%

NOKIA Lumia 7102,7%

Other17,1%

Page 13: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – Egypt AdDuplex, August 25th, 2014

Lets cover some African countries...

We see two quite rare (in terms of

TOP10 presence) devices in the

TOP-10 in Egypt:

• Lumia 1320 is #5 with 5.8%

• and Lumia 1520 is #9 with 2.1%.

As for Lumia 630 it takes 8th position

and has 3% of Windows Phone

market.

www.adduplex.com 13

NOKIA Lumia 52040,5%

NOKIA Lumia 62010,9%

NOKIA Lumia 6259,1%

NOKIA Lumia 9207,2%

NOKIA Lumia 13205,8%

NOKIA Lumia 8205,3%

NOKIA Lumia 7203,9%

NOKIA Lumia 6303,0%

NOKIA Lumia 15202,1%

NOKIA Lumia 9252,0%

Other10,2%

Page 14: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices - KenyaAdDuplex, August 25th, 2014

Situation of Windows Phone

market in Kenya looks a bit

different comparing to worldwide

stats.

We see that Lumia 520 still takes

more that a half oh the market

here and has 52.4%.

We see quite a rare sight in the

TOP-10 in Kenya. It’s HUAWEI

Ascend W1 and it’s even in the 4th

position with 8.2%.

www.adduplex.com 14

NOKIA Lumia 52052,4%

NOKIA Lumia 6258,7%

NOKIA Lumia 6208,5%

HUAWEI Ascend W18,2%

NOKIA Lumia 9203,5%

NOKIA Lumia 8203,4%

NOKIA Lumia 7202,6%

NOKIA Lumia 13202,4%

NOKIA Lumia 5101,6%

NOKIA Lumia 8001,2%

Other7,7%

Page 15: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – Nigeria AdDuplex, August 25th, 2014

Not so much to tell about Nigeria.

It’s worth mentioning that the

trendy Lumia 630 is #6 in the

Windows Phone market here with

5.3%.

www.adduplex.com 15

NOKIA Lumia 52025,3%

NOKIA Lumia 9208,1%

NOKIA Lumia 7208,0%

NOKIA Lumia 6257,9%

NOKIA Lumia 6205,5%

NOKIA Lumia 6305,3%

NOKIA Lumia 7104,9%

NOKIA Lumia 9004,2%

NOKIA Lumia 8204,1%

NOKIA Lumia 9254,0%

Other22,7%

Page 16: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – South AfricaAdDuplex, August 25th, 2014

Not so much has changed in WP

chart in South Africa since May.

Lumia 520 is still a clear leader

here with 50.2%.

We spotted the movement only in

the last 3 positions:

Lumia 720 dropped down from #8

position and gave way to Lumia

1020 which is new in the TOP-10.

Lumia 925 went from #10 to #9

and pushed Lumia 820 out of the

chart.

www.adduplex.com 16

NOKIA Lumia 52050,2%

NOKIA Lumia 6108,7%

NOKIA Lumia 9205,8%

NOKIA Lumia 5105,1%

NOKIA Lumia 6254,3%

NOKIA Lumia 7103,5%

NOKIA Lumia 6202,7%

NOKIA Lumia 10202,6%

NOKIA Lumia 9252,4%

NOKIA Lumia 7202,4%

Other12,2%

Page 17: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – Kazakhstan AdDuplex, August 25th, 2014

We have never published

information about Windows Phone

market in Kazakhstan before.

Although Lumia 520 is in the first

position, we cannot state that it’s a

clear leader. It has “only” 17.2% of

the market here and Lumia 625

(#2 WP device in Kazakhstan) has

12%.

www.adduplex.com 17

NOKIA Lumia 52017,2%

NOKIA Lumia 62512,0%

NOKIA Lumia 5258,5%

NOKIA Lumia 7107,9%

NOKIA Lumia 6107,7%

NOKIA Lumia 6205,4%

NOKIA Lumia 8004,5%

NOKIA Lumia 9204,1%

NOKIA Lumia 9254,0%

NOKIA Lumia 7203,5%

Other25,2%

Page 18: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – ChinaAdDuplex, August 25th, 2014

A change happened in TOP-3 in

China since June and Lumia 925

swapped positions with Lumia

520.

As we see that Lumia 1520, which

is quite rare worldwide, is adored

in China. Though it took a step

down to 7th position in the chart,

but still it gained 0.2% of the

market.

www.adduplex.com 18

NOKIA Lumia 92018,4%

NOKIA Lumia 9258,6%

NOKIA Lumia 5207,6%

NOKIA Lumia 8006,8%

NOKIA Lumia 7106,0%NOKIA Lumia 900

5,9%

NOKIA Lumia 15205,3%

NOKIA Lumia 8204,9%

NOKIA Lumia 6104,2%

NOKIA Lumia 10204,2%

Other28,2%

Page 19: AdDuplex Windows Phone Device Statistics for August 2014

Windows Phone Devices – AustraliaAdDuplex, August 25th, 2014

Australian WP chart is the first

one that already has Lumia 930 in

the TOP-10. This device is already

in 8th position with 3.9% of the

market.

It comes at the expense of HTC

8X which was displaced from

TOP-10.

www.adduplex.com 19

NOKIA Lumia 52026,2%

NOKIA Lumia 92011,5%

NOKIA Lumia 62511,5%

NOKIA Lumia 10208,1%

NOKIA Lumia 9255,8%

NOKIA Lumia 8205,1%

NOKIA Lumia 13204,7%

NOKIA Lumia 9303,9%

NOKIA Lumia 8003,3%

NOKIA Lumia 15202,7%

Other17,2%

Page 20: AdDuplex Windows Phone Device Statistics for August 2014

New unreleased devices

Here are some of the new devices we see in our logs:

• HTC 0P6B180 – after the launch of HTC One (M8) on Verizon AT&T and T-Mobile

announced that it’s coming to their networks too and this looks like just it. Seen on both

AT&T ant T-Mobile in the US, but unfortunately nowhere else. What about the rest of the

world, HTC?

• NOKIA RM-1090/1091 – that’s an odd one. Seen mostly in China and Taiwan this phone

has reported screen resolution of 960x540.

• BLU w510l – 720p. Seen in China and US only.

www.adduplex.com 20

A quick look at what our logs have to tell

Page 21: AdDuplex Windows Phone Device Statistics for August 2014

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products and services in them right now! Click here for the details.

21

Monetize your apps by advertising the products you like

Page 22: AdDuplex Windows Phone Device Statistics for August 2014

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