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#TGI_MoMo - MobIleMonday - Connecting Things with the Digital World - Raphael Podselver, Business Development Germany - "A successful Drive to store case with mobile coupons
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MOBILE RETAIL COMMERCE & LBS
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FROM STREET FURNITURE… …TO DIGITAL SERVICES.
Personal Contextual Local
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Tap to: E n ga g e
O F F E R D I S C O V E R Y
C O N T E X T U A L C O N T E N T
F A C E B O O K T W I T T E R
Y O U T U B E…
C O U P O N A C Q U I S I T I O N
O F F E R D I S C O V E R Y
C O U P O N R E D E M P T I O N
AT P O S
Store
O F F E R D I S C O V E R Y
P L AY E R S E N R O L L M E N T
W I N N E R S N O T I F I C AT I O N
Play
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CASE : BARCELONA - MCDONALDS
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3 different coupons depending on daytime (Morning, Afternoon, Night)
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User taps the NFC acquisition tag with his Smartphone
during Period #1
STEP 1: USER TAPS THE ACQUISITION TAG
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User taps the NFC validation tag with his Smartphone
during Period #1
STEP 2: USER TAPS THE VALIDATION TAG
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Animated zone to avoid
screenshots
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CONNECTING SHOPS : MAPPY, PARIS
↗ Web to store mechanism
↗ 200.000 QR & NFC Tags
↗ Indoor panoramic imagery
↗ Information about the shop
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RAPHAEL PODSELVER BUSINESS DEVELOPMENT DEUTSCHLAND [email protected] M: + 49 0 15 16 404 1117 WWW.CONNECTHINGS.COM
C O N TA C T
CONFIDENTIAL Connecthings
