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DEMYSTIFYING BEACONS
MATTHEW DAVISVP PRODUCT MARKETING
REVEALMOBILE.COM
Place holder for beacon map
WTF?
BEACON BASICSHOW COMPANIES USE THEMWHY MARKETERS LOVE THEM
BEACONBASICS
HISTORYWHO MAKES THEMHOW THEY WORKWHERE THEY ARE
09.18.2013
MANUFACTURERS
$15-30 each
C2EACF08-A8C8-42FA-9126-849595D1478C
UUID
11
MAJOR
147
MINOR
UUID MAJOR MINOR
C2EACF08-A8C8-42FA-9126-849595D1478C 11 147
UUID MAJOR MINOR
C2EACF08-A8C8-42FA-9126-849595D1478C 263 12
FIRSTEmits the iBeacon / BLE signal
THENAn app recognizes the signal
THENPush a message to the user
immediate
near
far
Beacons Don’t Collect DataApp InstalledBluetooth On
Accept Push Notifications
PRIVACY…
iOS 7 and aboveAndroid 4.4 and above
Mobile WebsitesApps
BEACONS WORK BEST ON
30,00070,000
500,0004,500,000
HOW COMPANIESUSE BEACONS
INREAL-TIME
Proximity Marketing/In-store EngagementIndoor Navigation
Payments & Customer Check-ins
RETAIL USES
ENGAGEMENT
ENGAGEMENT
LOCATION-BASED UI
UPSELL
LOCATIONAWARE
CONTENT
LOCATIONAWARE
ADS
HOW COMPANIESUSE BEACONS
OVER TIME
MOBILE WILL ACCOUNT FOR
72%OF DIGITAL AD SPEND
BY 2019eMarketer.com, Mar 2015
BILLIONS PER DAY…
THE ROOT OF THE PROBLEM…
WHERE DO BEACONS FIT IN?
LAT / LONG STINKS
Place holder for beacon map
THE POWER OF AUDIENCE DATA
Location Only
THE POWER OF AUDIENCE DATA
Location OnlyBeacon Location
THE POWER OF AUDIENCE DATA
Location OnlyBeacon LocationGender
THE POWER OF AUDIENCE DATA
Location OnlyBeacon LocationGenderAge Range
THE POWER OF AUDIENCE DATA
Location OnlyBeacon LocationGenderAge RangeIncome
THE POWER OF AUDIENCE DATA
Location OnlyBeacon LocationGenderAge RangeIncomeHome Ownership
THE POWER OF AUDIENCE DATA
Location OnlyBeacon LocationGenderAge RangeIncomeHome OwnershipBehaviors / Interests
THE POWER OF AUDIENCE DATA
Location OnlyBeacon LocationGenderAge RangeIncomeHome OwnershipBehaviors / InterestsFamily Status
RETARGETING
ATTRIBUTION
LIFE CYCLE
At Venue
Local Content
Local Ads
1 Week Later
Retargeting
1 Month Later
Attribution
WHYMARKETERS
LOVEBEACONS
“The only thing worse than ads? Bad ads!”
WHO FITS?
WHYSCALEMATTERS
WHYSCALEMATTERS
A LOCAL RETAILER500 DOWNLOADS150 DETECT BEACONS15 VISIT ONCE PER YEAR
WHYSCALEMATTERS
GROUPONMILLIONS DOWNLOADS1000’S DETECT BEACONSDRIVES NEW FOOT TRAFFIC
