Salesforce1 Mobile Keynote Defining Your Strategy for Mobile Success

Clarence So EVP, Mobile Strategy @clarence_so cso@salesforce.com

Safe Harbor“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements, the achievement or success of which involves risks, uncertainties, and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make.   The risks and uncertainties referred to above include – but are not limited to – risks associated with possible fluctuations in our financial and operating results; our rate of growth and anticipated revenue run rate, including our ability to convert deferred revenue and unbilled deferred revenue into revenue and, as appropriate, cash flow, and our ability to grow deferred revenue and unbilled deferred revenue; errors, interruptions or delays in our service or Web hosting; breaches of our security measures; the financial impact of any previous and future acquisitions; the nature of our business model; our ability to continue to release, and gain customer acceptance of, new and improved versions of our service; successful customer deployment and utilization of our existing and future services; changes in our sales cycle; competition; various financial aspects of our subscription model; unexpected increases in attrition or decreases in new business; our ability to realize benefits from strategic partnerships; reliance on third-party computer hardware and software; the emerging markets in which we operate; unique aspects of entering or expanding in international markets; our ability to hire, retain and motivate employees and manage our growth; changes in our customer base; technological developments; regulatory developments; litigation related to intellectual property and other matters, and any related claims, negotiations and settlements; unanticipated changes in our effective tax rate; factors affecting our outstanding convertible notes and credit facility; fluctuations in the number of shares we have outstanding and the price of such shares; foreign currency exchange rates; collection of receivables; interest rates; factors affecting our deferred tax assets and ability to value and utilize them, including the timing of achieving profitability on a pre-tax basis; the potential negative impact of indirect tax exposure; the risks and expenses associated with our real estate and office facilities space; and general developments in the economy, financial markets, and credit markets.

Further information on these and other factors that could affect the financial results of salesforce.com, inc. is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our most recent Form 10-K. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make their purchase decisions based upon features that are currently available.

TrillionsBillions connected things customer transactions

LTE

SalesService

Marketing

Community

Analytics

Apps

Salesforce: The Customer Success PlatformAll your customer data in one place

Sales Service

Marketing

Community

Analytics

Apps

Flagship Salesforce1 Mobile AppOne App. Infinite Possibilities.

Brings Your Apps Forward

Brings Your Customizations Forward

Works Seamlessly Across Your Mobile Devices

ISV Apps

+300Custom Apps

4M+companies using the Salesforce1 Mobile app

84K

Last Year We Introduced Salesforce1

Salesforce1 Mobile Helps You Go Faster

Faster Response

Times

Employee Productivity

Faster Collaboration

Faster Time to Find

Information

24% 25% 27% 29%

And over the past year, you’ve inspired us…

#salesforce1selfie

Thank you.Thank you

Over 10,000 Salesforce1

user comments…

Salesforce1 Mobile Roadmap

Inspired by YOU!

For Users:Find and Update Customer Data… Faster

For Users:Capture Notes and Tasks Contextually

For Users:Integrate Seamlessly with Microsoft

For Admins:Easier Salesforce1 Mobile Setup

For Admins:Build Salesforce1 Pages with Lightning App Builder

Filters on Reports

Row Level Actions

Opportunity Team Card

Import Contacts from Device

Task Enhancements

200+ Productivity Enhancements iOS Share Extension

Partial RenderingDashboard Drill Down

Offline Dashbaords

Blackberry 10 Support Email Deep Linking

Detailed Events View

Interactive Dashboard Charts

Filters on List Views

Salesforce Events

New Record Home

Platform Connect

Filters on Reports

Communities

Smart Search

SharePoint Integration

Windows 8 Browser Support

Contact De-Dupe

Share Dashboard to Chatter

Lead Convert

Today Enhancements

Row Level Actions

Today Enhancements

Opportunity Team CardTask Enhancements

200+ Productivity Enhancements iOS Share Extension

Partial RenderingDashboard Drill Down

Offline Dashbaords

Blackberry 10 Support Email Deep Linking

Detailed Events View

Interactive Dashboard Charts

Filters on List Views

Salesforce Events

New Record Home

Filters on Reports

Communities

Smart Search

SharePoint Integration

Windows 8 Browser Support

Contact De-Dupe

Share Dashboard to Chatter

Lead Convert

Filters on Reports

Import Contacts from Device

Platform Connect

Defining Your Strategy for Mobile Success

87% of C-level executives have a formal mobility strategy at enterprise or unit level

Source: Accenture Mobility Insights Report 2014

Top Companies are Making Mobile a Priority

Disruption is an App Away

Transportation

Hotel

Retail

Music

Movies

Deliver Apps for Employees and Customers with the Salesforce1 Platform

All Your Employee Apps Customer Facing Apps

Your Brand

Your Logo

All Your Employee Apps Customer Facing Apps

Deliver Apps for Employees and Customers with the Salesforce1 Platform

FILM

Kris Lande Salesforce1 Product Marketing

Design Within Reach Delivers Employee Success with a Mobile Journey

Sales Orders

Sign a Deal

Approval Requests

Access Appointments

View Client Profiles

Sales Orders

Sign a Deal

Approval Requests

Access Appointments

View Client Profiles

Sales Orders

Sign a Deal

Approval Requests

Access Appointments

View Client Profiles

Access Appointments

View Client Profiles

Sales Orders

Sign a Deal

Approval Requests

Sales Orders

Access Appointments

View Client Profiles

Sign a Deal

Approval Requests

Sales Orders

Sign a Deal

Approval Requests

Access Appointments

View Client Profiles

Sign a Deal

Approval Requests

Sales Orders

Access Appointments

View Client Profiles

Bethany Kemp VP, Technology & Information Systems

All Your Employee Apps Customer Facing Apps

Deliver Apps for Employees and Customers with the Salesforce1 Platform

Higher res ER icon

All Your Employee Apps Customer Facing Apps

Deliver Apps for Employees and Customers with the Salesforce1 Platform

Michael Peachey Salesforce1 Product Marketing

70% 80%

47%

The Fastest Path from Idea to App

More Apps Launched Per Year

Faster Time to Market

Lyft Trunk Club Coca-Cola Honeywell ADP Virgin America Zeiss Academy of Art

Time Warner Comcast Genentech Burberry Brown Forman

Faster Integration

Apps4M+

RESERVATIONS

Customer Facing Apps Built on Salesforce are Connected to Your Customer Data

Customer Facing Apps Built on Salesforce

Leader in providing luxury travelers with exceptional vacations

Customer facing mobile app connects members with concierge services

App is connected to customer data in Salesforce

Plan Vacation

Book Activities

Contact Concierge

View Itinerary

Give Feedback

Exclusive Resorts Delivers Customer Success with a Mobile Journey

Plan Vacation

Book Activities

Give Feedback

View Itinerary

Contact Concierge

Book Activities

Contact Concierge

Give Feedback

View Itinerary

Plan Vacation

Book Activities

Contact Concierge

Give Feedback

View Itinerary

Plan Vacation

Book Activities

Contact Concierge

Give Feedback

View Itinerary

Plan Vacation

Book Activities

Contact Concierge

Give Feedback

View Itinerary

Plan Vacation

Book Activities

Contact Concierge

Give Feedback

View Itinerary

Plan Vacation

Cindy Terowsky VP Member Services

All Your Employee Apps Customer Facing Apps

Deliver Apps for Employees and Customers with the Salesforce1 Platform

Product Showcase

How salesforce.com Uses Salesforce1

Salesforce1 Mobile App Roadmap

Breakouts

3:00 PM

4:00 PM

Moscone North

Salesforce1 Workshops, Test Drives & More!

More Opportunities to Learn about Salesforce1 at Dreamforce

Admin Rollout Guide

salesforce.com/mobile Success Community

bit.ly/SuccessSalesforce1

Key Resources to Get Started

Look Under Your Seat!

Thank you