How we actually use Smartphones and Apps nowadays

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  • The Mobile MarketInsightful Data on Mobile and Apps

    www.onliquid.com

  • THE MOBILE WORLDTHE MOBILE WORLD

    >1.3 BILLION

    400 MILLION

    smartphones will be sold

    PCs will be sold

    IN 2016

    smartphone users worldwide

    2+BILLION

    onliquid.com / info@onliquid.com

  • DIGITAL MEDIA TIME SPENT BY USERS

    ON DESKTOP:

    38%ON MOBILE:

    54%

    onliquid.com / info@onliquid.com

  • onliquid.com / info@onliquid.com

    ON MOBILE:

    9%ON DESKTOP:

    44%

    Percentage of marketing personalization efforts allocated

  • onliquid.com / info@onliquid.com

    of mobile data traffic was transmitted(Up from 18 Billion GigaBytes in 2013)

    30 Billion Gigabytes

    = 1B GigaBytes

    would be all words ever spoken by human beings

    5 Billion Gigabytes

    IN 2014

  • THE MOBILE WORLDTHE APP WORLD

    onliquid.com / info@onliquid.com

    102+ BILLIONmobile apps downloaded

    $45+ BILLIONmobile app revenue to-date

    UNTIL NOW

  • onliquid.com / info@onliquid.com

    of time spent on a smartphone is used on apps

    85%

    37,5 HOURSspent using apps

    26,7 APPSare opened

    ON AVERAGE DURING A MONTH:

    APP USAGE

  • onliquid.com / info@onliquid.com

    Other apps

    SHARE OF USAGE

    ENTERTAINMENT20%

    SOCIAL MEDIA14%

    PRODUCTIVITY14%

    COMMUNICATION7%SHOPPING

    5%

  • onliquid.com / info@onliquid.com

    1 in 4mobile appsnever get used

    of installed mobile apps are used daily

    Only 26%

    INSTALLED MOBILE APPS

  • onliquid.com / info@onliquid.com

    http://www.gartner.com/newsroom/id/2996817http://www.gartner.com/newsroom/id/2960125http://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/http://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/http://www.emarketer.com/Article/Real-Time-Personalization-Affects-Bottom-Line/1012689https://www.comscore.com/por/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Reporthttp://www.cisco.com/c/en/us/solutions/collateral/ser-vice-provider/visual-networking-index-vni/white_paper_c11-520862.htmlhttp://highscalability.com/blog/2012/9/11/how-big-is-a-petabyte-exabyte-zettabyte-or-a-yottabyte.htmlhttp://www.statista.com/topics/1002/mobile-app-usage/http://techcrunch.com/2015/06/22/consum-ers-spend-85-of-time-on-smartphones-in-apps-but-only-5-apps-see-heavy-use/#.g5idme:5bJyhttp://www.nielsen.com/us/en/insights/news/2015/so-many-apps-so-much-more-time-for-entertainment.htmlhttp://www.statista.com/chart/2910/mobile-app-usage/https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf

    SOURCES

  • Copyright 2015, Liquid Data Intelligence S.A., All rights reserved.

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