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The mobile measurement company

Moscow

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Simon Kendall

HEAD OF COMMUNICATIONS

PREVIOUSLY INTEGRATIONS / TECH SUPPORT

FTE #1

SDK SDK SDK SDK

Your App

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Problem that Paul had in 2011:

+ Network conversion tracking duplicated & inconsistent + + Metric definitions dependent on network

Ad Network

Ad Network

Ad Network

Ad Network

Ad Network

Ad Network

Your App

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Initial Adjust offering:

Collect conversion tracking into a single SDK

Consistent, independent measurement – fair to all parties

Adjust SDK

Ad Network

Ad Network

Ad Network

Ad Network

Ad Network

Ad Network

Your App

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Adjust SDK

Ad Network

Third Party

BI Platform

But later on, networks became more

sophisticated with their use of data. And other

partners entered the scene that are also

operating on the data from your measurement

platform.

Larger datasets (including organics or other non-

conversions), more event detail, revenue data –

all increasingly requested by partners.

We provided as many options as we could, but

many marketers felt forced to submit more than

they were comfortable with. Where did that data

go? How was it used? Do any of my third parties

transmit data to places I dont’ know where it is?

Ad Network

Analysis Provider

Ad Network

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Fraud

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Long term user engagement

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1. Provide specific, granular target segments

to partners

2. Proactively clean up inaccuracies

introduced by UA fraud

3. Analyze ROI from users engaged over the

long term

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1. Segment your users based on rules and

conditions

2. Export advertising IDs with a secure link

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‣ trackers – which campaign a user is

attributed to;

‣ install date;

‣ device type;

‣ OS version;

‣ users' country, region, or language;

‣ previously executed events;

‣ revenue and LTV;

‣ time spent in the app;

‣ last activity time;

‣ installed app version;

‣ any campaign data.

Whales Loyalists Soft Launch Markets

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AUDIENCE BUILDER

Push campaign

PLATFORM iOS TYPE IDFA TOTAL REVENUE > 100 REVENUE EVENTS < 20

PLATFORM iOS TYPE IDFA INSTALLED AT < 2016-06-01 LAST SESSION TIME < 2016-02-15

PLATFORM iOS TYPE IDFA COUNTRY SWEDEN

PLATFORM iOS TYPE Push Token DEVICE TYPE Tablet

78K 127K 49K

78K

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Each group gets a unique URL.

Your App

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With the Audience Builder, you can customize and specify exactly what groups and what sort of data your partners should work with.

It’s a good day for data security and user privacy.

Adjust SDK

Ad Network

Ad Network

Ad Network

Ad Network

Ad Network

Ad Network

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Real return on investment

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Revenues

Costs

DIVIDED

BY

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how costs are collected in a CPI model

AdAdjust

TrackingApp Store

AppReporting

click with cost attached

user redirected to the store

user installs the app

install sent

converted from paid install with

cost data

costs++;

records click and cost

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27 Launch-Day Cost Partners

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Available metrics

‣ cost‣ paid_installs‣ paid_clicks‣ paid_impressions‣ ecpc‣ ecpm‣ ecpi‣ cohort_gross_profit‣ return_on_investment

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Cost

statistics > Demo App

$0.98

$1.11

$1.02

$0.95

$1.15

$1.00

$0.97

$1.06

$0.94

$0.92

$1.19

$1.13

eCPM

$0.19

$0.14

$0.17

$0.20

$0.16

$0.15

§0.16

$0.19

$0.18

$0.13

$0.12

$0.17

eCPC

$2.55

$2.38

$3.10

$2.62

$2.39

$2.99

$2.01

$3.14

$2.17

$2.45

$2.76

$2.65

eCPI

$21,804

$8,046

$11,825

$9,696

$5,508

$13,056

$10,103

$19,118

$11,336

$22,755

$16,348

$149,595

Cost

$35,100

$43,498

$17,500

$30,973

$17,938

$10,671

$5,908

$4,297

$30,784

$3,727

$38,477

412,323

Revenue (Cohort)

$13,296

$35,452

$5,675

$21,277

$12,430

$2,538

- $4,195

- $14,821

$19,448

- $19,028

$22,129

$ 1,104.7

Gross profit

1.61x

5.41x

1.48x

3.19x

3.25x

0.81x

0.58x

0.22x

2.71x

0.16x

2.35x

2.17x

ROI

Facebook Installs

Remerge

Unity Ads

Liftoff

Applovin

Jampp

Vungle

Chartboost

Beintoo

Motive

Amazon

Total

This month

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CPC CPI CPM

attach parameters to click

attach parameters to impression

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Hourly Aggregation

23CXT Christmas Island Time UTC+07

DAVT Davis TimeUTC+07DDUT Dumont d'Urville Time UTC+10

DFT AIX specific equivalent of Central European Time[5]UTC+01EASSTEaster Island Summer Time UTC-05

EAST Easter Island Standard Time UTC-06EAT East Africa Time UTC+03

ECT Eastern Caribbean Time (does not recognise DST) UTC-04ECT Ecuador Time UTC-05

EDT Eastern Daylight Time (North America) UTC-04AEDT Eastern Summer Time (Australia) UTC+11

EEST Eastern European Summer Time UTC+03EET Eastern European Time UTC+02EGT Eastern Greenland Time UTC-01EIT Eastern Indonesian Time UTC+09

EST Eastern Standard Time (North America) UTC-05AEST Eastern Standard Time (Australia) UTC+10

FET Further-eastern European Time UTC+03FJT Fiji Time UTC+12

FKST Falkland Islands Summer Time UTC-03FKT Falkland Islands Time UTC-04FNT Fernando de Noronha Time UTC-02

GALT Galapagos Time UTC-06GAMT Gambier Islands UTC-09

GET Georgia Standard Time UTC+04GFT French Guiana Time UTC-03GILT Gilbert Island Time UTC+12GIT Gambier Island Time UTC-09

GST South Georgia and the South Sandwich Islands UTC-02GST Gulf Standard Time UTC+04

GYT Guyana Time UTC-04HADT Hawaii-Aleutian Daylight Time UTC-09

HAEC Heure Avancée d'Europe Centrale francised name for CEST UTC+02HAST Hawaii-Aleutian Standard Time UTC-10

HKT Hong Kong Time UTC+08HMT Heard and McDonald Islands Time UTC+05

HOVSTKhovd Summer Time UTC+08HOVT Khovd Standard Time UTC+07

ICT Indochina Time UTC+07IDT Israel Daylight Time UTC+03IOT Indian Ocean Time UTC+03

IRKT Irkutsk Time UTC+08IST Irish Standard Time[6] UTC+01

IST Israel Standard Time UTC+02

174 supported Timezones

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mwc ms17

Free trial of Adjust’s advanced features – Join our Mobile School sessions!

Audience Builder – in betaReal ROI – in beta

Timezones – LIVE for everyoneHourly Aggregation – LIVE for everyone

How do I get it?

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simon@adjust.com

Simon Kendall Head of Communications