Marketing analysis of cardio mobile apps

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    30-Jul-2015

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1. The rst applications related to cardiology,appeared in 2011.In March 15, 2011 Michael Heinz released the application,named 'BloodPressure+PuIse Grafer Lite in Appstore.pplication allows toThis a keep the indicators of blood pressure and heart rate,share data with a doctor and see the dynamics of user's results. 7MarItetinqanalgaia> ,ofmobileappa 7 7Two groups of applications were selected: l_/ lon_itorin _ ap lications w ich al ow to get data _aboout pulse and in_dexes_of a blood circulation on the smartphone or a pad,for example,by means of the built-in videof1r'v'I'r" " I} 5 4, ,r: :2 : (gt?a- 5 *- s 7, v /g r, :/ - U (JAnal ics applications whic allow to collect user data,such as a blood pressure and pulse,to analyze the_m and to watch namicsof the hea th. Iapps,related to cardiologyIt . .}. l. i%icuii2tor= i: g apps 2. average annual growth ofthe number of apps so in *'= T__".5_. _5"r. .3.5.ZM1 2012 2013 E1420I2 203[Miami osjvuonnme IAMM IOGIVIMIIPMII I ; 3. Free apps Paid apps l9 l3Average PriseR 85.76Free apps Paid apps I5 9AverageRii2.s7Free apps Paid apps I3 9AverageRi'r4Free apps Paid apps 4 6 Average PriseR7l. l7 Free apps Paid appsl2 l3AverageRir. t6u u u - - o - u u - - n n - - o n u u - n o - - n - u u o - o - - u - o o - u - - o - u - u o n - o u u u - u n u - n u u u u u - - o u n u u u u u - Free apps Paid apps14 l2Average PriseR 46.5 4. ANALVTICS APPSI IBlood Pressure (67) Pulse (58) apps is test- applications giggls) ElppS, DdSEd rollettvarious weight/ Bml(18) on scales inditators,that 02(1) CHADSZ,the applitation Salt(3) tHA2DSZ receives by Ph C! wllestetr_v{t(_2)(6) VASt,HAS- using manual P 535 C "" '9 of bed 10 BLED,GRAEE ierrriltryltdltoi , ,,g: ;;i; ,:; m;; ,,p, g,g, ,g,pm a5 Drugs (8) from another Other (11) devite [5] """""""""" data 5 e-mail - Z8'I save in file - 42_-1/ all - 1 gmicsrrcrilssoft hefaltlltnvgault - 1. ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .DynamicsPERSONALISATION Yes ' *3 3 YES - 23 N " 29No - 51History - 8 5. llOIl| TOD| llG APPS 6. Only three apps 27 apps show the 17 apps show the have the IP.data during the dinamics of users state. ONLHZAPPSUSE measurement.12 apps show the history. PERSUNAUZA1-ION.The number of 31 apps show nothing. apps showing the - Only two apps work results after the only 4 aims 9with high atturaty test is 33. arms mi ahealmof measurements.9 a s export result by e-mail.An atturaty of ii ap s share data with C; n|yS7 measurements of Face 00k and Twitter.ex Ffapm a other apps ranging 7 apps save result as a picture.repsuus from 70% to 95%.26 apps don't support an export.'Km/ m S/ /m/ //m +79223I?282//(go/ tr? /a. ;r'/114// na64/umlcour