11
Introduction

Marketing strategy and implementation for Airtel

Embed Size (px)

Citation preview

Page 1: Marketing strategy and implementation for Airtel

Introduction

Page 2: Marketing strategy and implementation for Airtel

Current Situation (Balance sheet)

Page 3: Marketing strategy and implementation for Airtel

Current Situation (Balance sheet)

Page 4: Marketing strategy and implementation for Airtel

Current Situation (Balance sheet)

Page 5: Marketing strategy and implementation for Airtel

Current Situation (Share price-1 month)

Page 6: Marketing strategy and implementation for Airtel

Current Situation (Share price-1 year)

Page 7: Marketing strategy and implementation for Airtel

Key Issues

• Jio effect• Voice over LTE implementation issues• Rural penetration• A difficult regulatory environment• Falling margins

Page 8: Marketing strategy and implementation for Airtel

Objectives

• Mission: Hunger to win customers for life• Vision: To enrich the lives of their customers.

Their obsession is to win customers for life through an exceptional experience.

• Values:– Alive– Inclusive– Respectful

Page 9: Marketing strategy and implementation for Airtel

Marketing Strategies

• Relationship marketing• Integrated marketing• Pricing strategies (Customer based)• Product innovation (Leap frog strategy)• Expansion strategy (Foreign investments)• Mass marketing• Fortress or position defense strategy• Strategic tie ups (Microsoft, Lufthansa, Uber, etc.)

Page 10: Marketing strategy and implementation for Airtel

Marketing action plan

• Sponsoring popular sporting and entertainment events

• Guerilla marketing• More investment in R&D• Increase Value Added services portfolio

Page 11: Marketing strategy and implementation for Airtel

Contingency plans