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4

What we’ve been up to

Today’s discussion

Sense Report Analyze Act

Sense

Report

Report

Report

Report

Analyze

Analyze

Analyze

Act

Act

“An Amazing Smartphone App Just Saved A Baby's Life” Business Insider · by Matt Johnston · September 6, 2014

Act

A few challenges

+

Two forces

“The oldest and strongest emotion of mankind is fear…

HP Lovecraft

…and the oldest and strongest kind of fear is fear of the unknown”

“Yeah, but your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should…"

We can know more than we ever wanted to about almost anything

!

(…and increasingly act on it)

What this all means…(Maybe)

The end of mystery

Sensory Extension

The gain from an increase or loss from a decrease in the consumption of a good or service.

Marginal Utility

>Benefit

This is just the beginning

Yet we still lose our car keys……

…..And maybe thats a good thing

Questions?

Thanks