How to use Mobile Apps and Virtual Reality in your Olympics/Sport related campaigns?

prepared by Arworks: www.arworks.com

IntroductionThe 2016 Olympic games in Rio is a great opportunity to launch a

successful mobile application campaign. Apps that are related to the Olympics

will immediately get bigger attention if planned and targeted wisely. On the following pages we would like to demonstrate how can your product or

service benefit from the Mobile Channel.

These are core ideas only, the final of app would be built according to your brand’s needs

• VR Olympics museum

• Daily VR• 3D Olympic Tour

Info

• Peep into Rio• Samba di Janeiro• Rio landmarks

VR/AR

• Olympics4me• Pocket TV• Dome broadcast

Live

• Greenbox• Mascots• Geocaching• I bet I can win it

Games• I’m a Pro• Carry the torch!• Fitagochi

Be Active

Concepts

1. AR, VR solutionsThis group consists of ideas that uses Virtual Reality or

Augmented Reality solutions to deliver exclusive content.

VR Peep into Rio

By downloading and launching the VR App the users will be

immediately taken to Rio – like he is actually there.

These are pre-recorded Google streetview-like videos about the main landmarks of the Olympics (main stadium, sugarloaf mountain, streets of Rio, swimming pool). Users can move within the video and discover the city from a personal point of view.This can be extended with live 360° panoramic video feeds from the opening ceremony or certain main sport events.This idea can be enjoyed at a certain designated locations (e.g. malls ) or at home with user’s own phone and cardboard viewer.

Samba di Janeiro

In the mall activation using Kinect and VR the most famous

Brazilian samba dancer will teach users how to dance

Users will see themselves in a 360°panoramic video in the middle of the Rio carnival, but they are wearing a dress with parrot feathers and tinsels, and the samba queen is dancing next to them.

This can be achieved with a kinect, and a big LED wall where your reflection is projected.

Or we can use a VR Glass/Oculus to ensure a real 360° immersive Rio experience.

Rio landmarks

See the landmarks of the Olympics appearing on your

product or print ad in the user’s own home.

We recreate the main attractions of the Olympics (main stadium, Cristo Redentor, streets of Rio, Olympic swimming pool) as realistic 3D objects . Users can hold up a markerprint – it can be a brochure, a logo, almost any printed material or even your product, and can see the models appear in front of them. The models can be magnified, and rotated and can contain additional information.

This idea can be extended with iconic Olympic sports (running, horseback riding, sailing) placed in context also appearing on a markerprint or in 360°panoramic view around the user.

2. Fun&GamesThis group consists of ideas that make users to play with

the content on a daily basis. This can be betting, simple fun games, sporting games, multi player battles, etc.

Greenbox

With a help of a greenbox, user can place themselves in various Olympic themed environments.

There are green walls in certain points of the city. The user can stand in front of it and with a promoter makes a photo of them. Than users are placed in an Olympic environment: They became a member of the national basketball team / sits at the royal tribune in the stadium / becomes a referee in an Olympic match, etc. The picture can be extended with face painting, national flags, mascots and can be posted to social sites. There is a simplified home version of it for tablets too.

With some limitations it can be extended to ”live” video placement too.

Learn

Mascots

Make the mascots move or dance or train them to deliver your

personal message to your friends.

We create 3D models of the Olympics’ mascots that users can see through their phone or tablet. Mascots can make funny movements: dancing, doing sports, and they even can be trained for more complex movements or carrying additional messages. The best movements can be shared via social network, or can be sent to a friend’s phone. The active users are rewarded with badges and virtual gifts and compete on the leaderboard.

Dance

Jump

Find it – VR geocaching

Play with the picture, and find the hidden treasure on the

streets of Rio.Users can find hidden treasures using 360°panoramic pictures of Rio streets and Olympic locations. They can move and zoom within the pictures, and try to collect as many hidden objects as possible. Hints and information are helping them. In the social media we gather their points and they compete against each other.

I bet I can win it

A betting app, so users can bet on anything that is related to the

Olympics – but not with real money, but points collected from

promotions connected to the brand.

They can bet not only the winners, but on any crazy things as well (how many goals will be in the soccer games altogether, what color will be the winners dress, etc.). Users can get points or virtual medals if they score the best and they are the quickest in the games.

There are regional, daily, weekly leaderboards, so thousand of user could feel they are leading the race.

Odds1 : 2,3

3. Be active!This group consists of ideas that encourages users to be

physically active. The results of this are converted to points or rewards that users can use within their app for additional

benefits.

I’m a Pro

Result15:03

Hey, you would come 5th on the semi finals with this result!

The mobile app will rate you as if you were a professional athlete.

Users do their regular sport activities as usual, and the app will compare their performance to the real professionals, even to their idols. ”Congratulation this was an Ian Thorpe 100m!”„Hey, you would come 5th on the semi finals with this result”These information, mini medals, levels can be shared via social network. You can challenge your friends, post your results or be in a leaderboard.

Note: every contestant is ranked by his/her weight/height/age/level of experience and their result is multiplied accordingly to be comparable.

Carry the torch!

The aim is to carry the Olympic torch (virtually) to Rio to the opening ceremony with a real

activity.Users have to do their regular activities (not necessarily just running) and each contestant’s movements will make a small contribution to the long distance to complete. They can always check where the virtual torch is currently, who are the contributors and what distance have they completed.

This can be carried out with existing fitness apps and wearable technologies too. We only ask users to post their results with #torchtorio. In this case the mechanism is the same, but it is a microsite and a facebook campaign that is used to check the results.

Fitagochi

Convert your physical activities to play virtual sports or other

simple games in the app.The app is a small fun game where users have to do Olympic sports or other simple games with their avatars. But certain levels, certain skills can only be achieved if users do some sport for real. Data from wearable devices or fitness apps are gathered and the more they exercise, the more points / betters skills they get or hidden abilities will unlock in their game.

4. InfoThis group consists of ideas that are focusing on the

interesting, live information about the Olympic Games: results, events, timing, etc can be accessed real time in the

app.

Virtual Olympics museum

Users will be immersed in a virtual Olympic museum wearing

a VR Glass.What they see is a timeline in a virtual space with the history of the Olympics, events, great athletes, achievements, video and audio feeds. Users can control the content with head movements and/or bluetooth controller, or with hand gesturesThe activation be placed in designated areas (events, malls, etc.) or can be a public app with a distribution of Glance cardboard VR viewers.

Daily VR sport

Every day is dedicated to a given sport,and the user can

experience the same what the actual athlete sees/feels who is

doing that sport.During each day, users will get special information on that sport within the app and a push notification will be sen, too. This is more of fun than just information: what a bobsled teem views during race; enjoy a basketball match as a team member in 360 panoramic video; walk around a 3D model of a 420 Olympic ship.

Note: Content can be exclusively made for the app or can be existing youtube links, pictures, infos.

BOBSLED

Team: China

S

peed

165Km/h

3D Rio Olympic Tour

Users will enter a 3D experience of the Olympics’ locations and

premises.Within the app users can pick a location, and get info about it:- 3D model of the Stadium- What is there, how to get there- What kind of sports do they host- Geographic location (height, humidity, daily

weather)- Pictures, video gallery- Local cultureThe app can contain text, voices, music, videos panoramic photos and videos, maps and 3D models. The App is useful for the spectators in Brazil, or anybody „at home” who is interested in the Olympics.

5. Live from the Olympics

This group consists of ideas that provide information on the Olympics with a twist, or using cutting-edge technologies.

Olympics4me

Only what interests me – a specially filtered news feed from

the Olympics. Users can choose one main sport and one nation and they will get all the latest and freshest information directly to their phone with links and feeds as well.This requires a dedicated team for approx. 1 month to prepare and monitor every news around the world.

Pocket TV

As if you would a have live TV in your pocket connected to the

Olympic feed all the time. A little helper that keeps you posted about the flow. Users can set the sports, the type of info, the nations that interests him/her.The app shows all the information and broadcasts all the videos about it. If users are unable to watch something it saves for them for later view.

(this idea can be developed as pay-per-view construction too)

Sport: Triple jump Date: 06/16 12:30( Recorded)

Dome broadcast

Users can see all the Olympic broadcasts simultaneously

Using a Head Mounted Display or the user’s phone and a cardboard VR viewer users experience a truly unique form of watching the Olympics. All the feeds are projected to a giant virtual dome’s wall as if there were huge mega-screens everywhere. With the movement of the head user can switch between the „TV screens”. Users always hear the sound from the chosen stream only.

Kép:Fekete kupola a sok képernyővel.

• VR Olympics museum

• Daily VR• 3D Olympic Tour

Info

• Peep into Rio• Samba di Janeiro• Rio landmarks

VR/AR

• Olympics4me• Pocket TV• Dome broadcast

Live

• Greenbox• Mascots• Geocaching• I bet I can win it

Games• I’m a Pro• Carry the torch!• Fitagochi

Be Active

Concepts

Extending the ideas

In what situation can the ideas be used?

- Public Apps: available through store for users’ own phones or tablets- Event: movable installation where we can reach our for customers (malls, POS, street) - Location based: developed for touchsreen TV, kinect or pre-installed tablets

ARworks provides a full service approach: - Idea development and full specification- Content – Video/3D preparation- Integration and fine tuning- Developing user experience and design- Programming and development- Uploading, maintaining and monitoring

This material is a only a quick overview of some possible ideas. You can choose any of them – or request some other mobile

solutions. Anyhow, the final app will be fully personalized to your brand and product and can include any other functions – like social network

integration, promotional mechanism, etc.

Please, contact us for a free demonstration or if you want us to deeper elaborate any of the ideas.

http://www.arworks.com/en/contact2/