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Pollfish presentation at Droidcon Paris 2014. App Monetization Mistakes - Mistakes and Tips. At this presentation we share insights on lessons learned, mistakes and best practises for efficient mobile app monetization based on real-world app examples we have seen so far on our platform.
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Mobile App MonetizationTips & Mistakes
Lessons learned so far…
What we do?
Monetizing mobile apps with surveys
Drag & drop – 1 line of code
Less than 2min integration
One permission in manifest file
Monetizing mobile apps with surveys
No space in app’s UI (overlay)
Minimal intrusion
Users engage with the survey within the app
Users win gifts (Happy users)
Lives well with other ad networks (supplementary source of revenue)
High payouts (up to 20x more than ads)
Insights panelLearn about your users
Internal surveysTalk to your users
Running on over 53,000,000 all over the worLD, We still learn every day…
App Monetization Mistakes & Tips #1
Plan a monetization strategy and integrate within your app’s flow and UI design before building your app.
We have seen that...the bad way
Completion rate 0.3%IN 1 MONTH OUT OF GP
Completion rate 28.0%
the good way
App Monetization Mistakes & Tips #2
Positioning, timing, frequency, variety and mood of the user when ad is shown - really matters!Do not make them wait
Do not make them hit accidentally
We have seen that...the bad way
Completion rate 0.1% Completion rate 22%
the good way
App Monetization Mistakes & Tips #3
Who are your users? How do they use your app? Monitor app and user behavior.
We have seen that...the bad way
More women -> new content
the good way
App Monetization Mistakes & Tips #4
It’s not about downloads. It’s about users!Launch on a selected target group. Invest in retention rather than acquisition
We have seen that...the bad way the good way
App Monetization Mistakes & Tips #5
Each platform is different. Same as app store... Same as device… Same as user...
We have seen that...focus on device focus on user
App Monetization Mistakes & Tips #6
No app is dead. It is just abandoned.Don’t be static and outdated. Evolve!
We have seen that...the bad way the good way
App Monetization Mistakes & Tips #7
Be patient.Treat users as your clients.
A short session app can be monetized too.
We have seen that...SHORT SESSION APP INVESTING IN THE LONG TERM
App Monetization Mistakes & Tips #8
Diversify, target differently. Combine formats.
Set revenue targets. Will make you focus to improve performance.
We have seen that...the bad way the good way
App Monetization Mistakes & Tips #8
Choose the right Ad Network. Respect policies. Combine, use mediation.
Update to new SDK formats. User Experience.
We have seen that...NETWORKS EVOLVE TOO, STAY UP TO DATE
Pollfish
developers surveymarch 2014
