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THE MOBILE MARKET
Malaysia
The Mobile Market
APAC trends Consumer Behavior Indonesia
Malaysia Indonesia
APAC Trends
Malaysia Indonesia
The Mobile Market
WHAT WORKED WELL IN THE PAST…MIGHT NO LONGER WORK TODAY
APAC is the largest and fastest growing smartphone market in the world, taking more
shipments than the rest of the world combined
Global smartphone shipments, millions
Source: Canalys
An
nu
al sm
art
ph
one
sh
ipm
ents
(M
)
Mobile usage is exploding in APAC
The average user spends 2.5 hrs/ day on their smartphone
APAC countries
Average time spent on smartphone/day, minutes
Source: Millward Brown
Malaysia Indonesia
Consumer Behavior Indonesia
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
Sources: Indonesia Market Research 2014 from UC Web
Included in
this study
50% smartphone
penetration expected
by the end of 2015
Mobile Market In Indonesia – The Context
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review
Reason #:
Google has the perfect products to capture
the opportunity
… you have tools to tap on
Your
client
The relevant consumers
your clients wants
I) Ads on Search
II) Ads on Mobile
III) Ads on YouTube
IV) Ads on the Display Network
How to reach Indonesian users with Google Ads
Show your clients’ ads alongside Google's search results
I) Ads on search
Source: StatCounter, Apr 2014.
92%
of Indonesian Internet
users
search on Google
Indonesian love searching on Google
nearest
coffee
shop sf
7.43am
FF7showin
gs
11.08am
FF7 theater
buy tickets
5.37pm
FF7 trailer
8.11am
directions
to nissan
dealership
12.41pm
candy crush
download
9.38pm
auto lease
deals
10.01am
comic-con
2013 2.51pm
best pizza
delivery sf
10.26pm
average mpg
suv 10.30a.m
who won
glants game
3.35pm
pizza hut
delivery
11.02pm
And we are searching for all sorts of things...
...forming many consumer journeys
nearest
coffee
shop sf
7.43am
FF7
showings
11.08am
FF7 theater
buy tickets
5.37pm
FF7trailer
8.11am
directions
to nissan
dealership
12.41pm
candy crush
download
9.38pm
auto lease
deals
10.01am
comic-con
2013 2.51pm
best pizza
delivery sf
10.26pm
average mpg
suv 10.30a.m
who won
glants game
3.35pm
tony pizza
delivery
11.02pm
FF7 showings
11:08am
average mpg suv
10:30am
nearest
coffee
shop sf
7:43am
directions
to nissan
dealership
12:41pm
tony pizza delivery
11:02pm
amc theater buy
tickets 5:37pm
comic-con 2013
2:51pm mcdonalds
delivery 1:25am
nearest
buffet
7:35pm
cheapest haircut
options 3:41pm
directions
to nearest airport
10:41pm
local clubs
8:45pm
Best pad thai
3:57pm
nearby dentists
10:02pm
equlizer
showings
11:08am
Nearest
bakery
6:43am
comic books
1:57pm
cheap model kits
3:57pm
nearby
theater
6:45pm
nearest tech store
2:00pm
nearest fish
market
5:00am
plane
tickets
8:00am
nearest
department store
3:30pm
spiciest food
5:28pm
best steakhouse
5:00pm
Best local hair
salon 12:00am
It’s millions of Jakarta’s looking for millions of things
So, how can this benefit your client?
1. People search on Google
People use the keywords (or
search terms) to search for specific
products and services
2. They see your client’s ad If the keywords match what people
are searching. Your client’s ad
appears next to or above Google
search results
3. Your client gets more
When people click on your client’s
ad, they will go to your client’s
website to learn more or buy
customers
How does it work?
Help your clients connect with your customers on mobile phones and tablets
II) Ads on mobile
50% Smartphones
penetration in
2015
A quick refresher
Ads on Mobile help you to reach audiences on-the-go, and offer
them a phone call right away.
Have you client found on the go
Make your ad relevant to your location
Move people to choose your client’s brand
III) Ads on YouTube
Win moments that matter with the Google Display Network
Ads on the Google Display Network
Tempat yang tepat, waktu yang tepat.
Iklan Gambar
di situs web Iklan Teks
di situs web
Iklan Video
di situs web
Iklan di
situs seluler
Introducing Google Display Network
Dynamic
remarketing can
boost CTRs
by450%
Powerful tools such as remarketing
Rangkuman singkat
Rangkuman singkat
ROI
● Extremely Measurable
● …in Near Real Time
R
RELEVANCE
● Targeting User Intent
● Further Target by Language, Geo, Device, etc. R
REACH
● 24x7x365 Delivery
● Google Network reaches >80% of the world R
So… why Google Adwords?
Digital Mind Shaping
Google Partners Academy (formerly Google Classroom)
features sets of trainings that will equip marketers and
advertisers with the necessary skills to successfully run online
campaigns.
Since 2012, we have successfully
trained more than 2000 individuals with
90% of graduation level and trainers’ average
score of 4.3 out of 5
Google Partners Academy
As GOOGLE PARTNER ACADEMY.
SUCCESFULLY TRAINNED 2000
GOOGLE PARTNERS, THEN
INTRODUCING MORE VARIOUS
TRAINING IN INDONESIA
COMPANY
EXPANSION
Company Expansion Plan
Google Certification Program for corporation?
Google Adwords Google Search Video
Google Analytics
OR OR Digital Marketing unit on
BUILT, OPERATE TRANSFER
If the answer YES for those questions, we will help you on this
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Our Services
Our Clients
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2015
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