Mobile Growth Opportunity in India - 2020

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Growth Hacking is OverratedIts common sense backed by data multiplied by attention to detailingBy Deepak Abbot (Twitter: @deepakabbot)Learn Mobile Growth at

Mobile App EcosystemAndroid Apps2.2 mniOS Apps2 mnApps DownloadedMay 201615 bnIndia downloaded 870mn Apps

Smartphone Users : 250mnConnected Users: 180mn3G Users: 100mn60mnMeaningfully ConnectedIndia Internet Base

& the Future looks like this for India

Get Ready for the Exponential GrowthCan we hack growth?

Growth Hacking has No Magical Wand.

Its a combination of:Common SenseAttention to DetailingData Driven DecisionsQuick Iterations & ExperimentationOut of the box thinkingUser Experience

Never RelaxBuilditeratehackhackbuildhackiteratehackhackbuildbuilditerateAttribution TrackingApp DistributionASOReferrals

In-App EngagementSocial PluginsNotifications


AnalyticsUser Behavior

Multi Channel Customer ServiceRemarketing


Driving Acquisition

Late Stage Hack


Acquisition = SurvivalRetention = Winning80% users are lost on Day 1

Act right in first 24-48 hours to WIN

How to Engage/Retain?

Why Users Uninstall37540 respondents across 4 apps in News, Sports, Media & Commerce category


Monetization -- > Growth++

Case Study: smartapp iOS

We made $50,000 in 2 months without spending a dime

Monetization -- > Growth++Case Study: smartapp iOS

No.1 on Producthunt at LaunchFeatured by Apple at launchI8N & L8N compliantPrice Tweaks every fortnightGone FREE for a weekApp ReviewsApp that just worksExtremely low on resources


Dont lie to yourself Analyze whats right

Measure the Right MetricseCPI, CAC, True LTV, Retention, True MAU/DAU

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