This is my (20min) keynote presentation given on stage at the Next 10 Years, a HR Conference by Insilencio. We even launched a new word today: marketeamwork ;-) May 9th, 2014 #next10 www.insilencio.be www.webcomrades.com
Text of Next 10 Years - presentation by WebComrades - for Insilencio
We are (and we werent here 10 years ago)
WebComrades is a mobile development agency, active in the sports, media, design and telco industry. We are happy to investigate all application development opportunities with a clear focus and vision. You might know us from mobile apps that hit #1 chart positions in Europe or caught Intl buzz: e.g. bike share projects in New York, Chicago and San Francisco Bay Area, Zaragoza andAntwerp. ! Fun fact - Elle Magazine nominated our team as Young Talents to Watch in 2014. (but were actually not that young ;-)
all application development 2010 2014 100% sports applications todaysince +
Whos on mobile today?
CONGRATULATIONS! YOU ROCK
SORRY,DAVE. IM AFRAID I CANT ACCEPT THAT.
Google Confidential and Proprietary Smartphones are Always On, Always with You 8 dont leave home without their device 77% Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q52: To what extent do you agree to each of these statements?, Top2 Boxes; scale from 5 completely agree to 1 completely disagree. "I dont leave house without my smartphone" Google Confidential and Proprietary Smartphones Are Used Everywhere 9 At home 96% On the go 86% In a store 77% 96% 86% 77% 76% 75% 71% 70% 59% 57% 56% 48% Home On-the-go (e.g., while commuting, walking) In a store Work Cafe or coffee shop Restaurant Public transport At a social gathering/function/event Airport Doctor's office School Place of Use Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q16: Where do you tend to use your smartphone? Please first select at which locations you ever use it - even if only seldom. Google Confidential and Proprietary Smartphones Have Become so Important to Consumers that Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q52: To what extent do you agree with each of these statements?, Top2 Boxes; scale from 5 completely agree to 1 completely disagree. I would rather give up TV than my smartphone. "I would rather give up my TV / desktop PC than my smartphone" would rather give up TV than their smartphone 22% (and this was mid 2013) Google says
Whats in it for you? Google Confidential and Proprietary Smartphones are a Major Access Point for Search 13 42%search on their smartphones every day Base: Private smartphone users who use the Internet in general and who are searching via search engine, Smartphone n= 916 Q31: How often do you do searches (via Google, Yahoo!, Bing, etc.) on your smartphone? Google Confidential and Proprietary Smartphones Inform Our Daily Life 14 Apartments, Housing info 22% Job Offers 23% Product Info 58% Restaurants, Pubs & Bars Travel 33% 43% Base: Private smartphone users who use the Internet in general, Smartphone n= 1.000 Q23: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all. Smartphones Inform Our Daily Life Apartments, Housin 22% Job Offers 23% Product Info 58% Restaurants, Pubs Travel 33% 43% (and this was also mid 2013)
Google Confidential and Proprietary Offline Ad Exposure Leads to Mobile Search 33Base: Private smartphone users who use the Internet in general, n= 1000 Q43a: Thinking about the last 6 months, how often have you used your smartphone to do a search in response to an ad you have seen in a magazine, on a poster, on TV or in a shop/business? Ad location TV 33% Shop/business 33% Magazines 27% Posters / Billboards 25% 42% have performed a mobile search after seeing an ad Note: its marketeamworkI just invented that word.
Remember You are not the audience.
Youre just being a part of it. Google Confidential and Proprietary Demographics 38 Area 46% 54% 29% 32% 21% 13% 5% 42% 27% 32% 36% 28% 27% 0% 7% Female Male 18-24 Years 25-34 Years 35-44 Years 45-54 Years 55+ Years Urban Suburban Rural Single Living with partner Married Widowed Divorce/separated Age Gender Marital Status Base: Private smartphone users who use the Internet in general, n= 1.000 S2. Please indicate your gender. / S1. What is your age? / D3. In what area do you live? D2. What is your marital status? Google Confidential and Proprietary Demographics 39 24% 21% 34% 20% 63% 3% 17% 15% 4% 21% 18% 18% 8% 3% 2% 26% Secondary general completed or below Secondary technical or vocational completed Higher non-university Higher university Employed (full-time/part-time) Retired Student Unemployed / housewife or househusband Less than 1000 EUR 1.000 - 1.999 EUR 2.000 - 2.999 EUR 3.000 - 3.999 EUR 4.000 - 4.999 EUR 5.000 - 5.999 EUR 6.000 EUR and more Don't know/ no answer Employment Status Education Income Base: Private smartphone users who use the Internet in general, n= 1.000 D4. What is the highest level of education that you have completed? D5. Which of the following best describes your employment status? D8. Which of these ranges comes closest to the total (monthly) income of your household before anything is deducted for VAT, National Insurance (Social security), pension schemes, etc.?
Quick & dirty conclusion in only 5 min
Lets do something about it.
LOADING ACTION PLAN
focus on idea1
focus on idea1 issue
focus on idea1 issue solution
There is no app that rules them all.
and do that thing very well1 ps: ideas can come from anyone.
think business2 research first execute small analyze feedback re-build start lean
If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster.
stay focused, critical, open3
Even if you all agree with the boss.
More than 1 mio apps in the Store. Why even consider your app? this is how the app store users think
aim for mainstreamers4 the experts already know
aim for mainstreamers4 the masses
aim for mainstreamers4 the masses reach or wwide niche
Our try-out app for Bike Share Antwerp > Official Antwerp > Official Zaragoza Spain > the first in NY > the first in Chicago > the first in Bay Area / San Francisco example
go for both a responsive site and a native app 5 but with different goals
Mobile/responsive sites are for the masses. Sites are excellent for SEO. Apps are for the loyal fans. Apps need stores and have charts. Apps consume content & usage. Apps are great for the CEO.