• What is changing about mobile readers?

• What to consider about the mobile experience

• Mistakes to avoid

• What is “structured news” for mobile?

• Design considerations

• How to start thinking mobile

• Tips from the pro’s

What’s on the agenda?

The best mobile experiences are native How you tell a story depends on how a person consumes it.

Video Games Photo Sharing News

DO YOU HAVE ANYTHING?

Actions like swiping - have a texture that is part of the storytelling experience (Snowfall). It adds a new dimension to the storytelling. The reader doesn’t scan with their eyes - they can feel the story. This will become more intense: geolocation, accelerometers, gesture control, Augmented reality, etc.

Mistakes Happen

TV for the Internet Moments

Example: “click here” doesn’t mean anything anymore.

Don’t raise blood pressure: Pushes, slow performance, bad transitions, bad sign up process.

“Mobile experiences fill the gaps while we wait. !Nobody wants to wait while they wait.”

Mike Krieger

This cartoon is about to reach for his phone!

Fundamental Shift

AJ Plus Content

“It’s about making [the text] scannable, quite modular,” — Nathalie Malinarich, mobile editor for BBC News

Content can appear without context.

This is also related to the “death of the homepage”

“It’s about producing something that works on social. The [social media] ‘share’ is a good indication of how much your audience values you.” — Luke Lewis BuzzFeed UK

Do you have suggested sharelines like the L.A. Times? Do you need bullet points at the top of the story to draw in readers?

Every page in your CMS should preview mobile

Learn the vocabularyStick to the standards unless there’s a

compelling argument to create new UI elements

Words from the Pro’s

“Simple is better - we are designing for readers not other

mobile experts.”

Mobile = Side Door!App = Front Door

“It’s pretty odd at this point to imagine a reader only wants stories from any one news organization.” Ben Smith, Editor-in-chief Buzzfeed

In fact, the weekend will not see the dip you are familiar with on your website.! Traffic could peak around 6pm and stay strong through 9 or 10pm.

habit forming

Mobile can be habit forming

Finite self-contained non-updating content set still has value. The “edition”

“Responsive site does not mean you have mobile covered. Just because a story fits a small screen does not mean the experience is basically the same as it is on desktop.” Laura

I have the Plague

• Just what is changing?

• What to consider about the mobile experience

• Mistakes to avoid

• Structured news

• Design considerations

• How to start thinking mobile

• Tips from the pro’s