RCS vs OTT Messengers

RCS VS. OTT MESSENGERIS RCS REALLY A SLEEPING GIANT?IS RCS REALLY A SLEEPING GIANT?

ABOUT OTT MESSENGERS

1. ABOUT OTT MESSENGERS

CUSTOMERS LOVE OTT MESSENGERS AND THEY DOMINATE MESSAGING VOLUME WORLDWIDE


OTT MESSENGERS HAVE IMPRESSIVE RETENTION AND ARE INTRODUCING NEW REVENUE MODELS


SOME OTT MESSENGERS ARE WELL POSITIONED AT THE CENTRE OF O2O AND M_COMMERCE

CARRIERS RESPOND WITH

RCS

CARRIERS BLAME OTT MESSENGERS FOR LOSS OF SMS REVENUE AND WANT US TO USE RCS

2. CARRIERS RESPOND WITH RCS (RICH-COMMUNICATION-SERVICES)


RCS HAS BEEN AROUND FOR YEARS BUT INTEROPERABILITY HAS HAMPERED ADOPTION

Image from Jibe Mobile presentation 2014

This is just with four CarriersThis is just with four Carriers

‣ Slow, long contract process ‣ Confusing to users

JIBE (NOW OWNED BY GOOGLE) LAUNCHED A HUB TO SOLVE INTEROPERABILITY IN 2014

Image from Jibe Mobile presentation 2014


MISSING THE POINT?

3. CARRIERS MISSING THE POINT?

RCS IS A NICE UPGRADE TO NATIVE MESSENGER BUT WILL NOT SCALE INTO A COMMERCE PLATFORM


OTT MESSENGERS ARE POSITIONED TO PROVIDE VALUE TO CUSTOMERS IN WAYS RCS CANNOT

™


OTT MESSENGERS CAN ENABLE TRANSACTIONS WITH LOCAL SERVICES WHILE REDUCING FRICTION


OTT MESSENGERS CONTROL THE AUDIENCE AND ARE POSITIONED TO DISTRIBUTE 3RD PARTY CONTENT

ANY QUESTIONS?about[dot]me/malesniakabout[dot]me/malesniak