1. Sending SMS Outside the US:What you Need to Know

2. Sending messages outside of the USis not important1 3. Support for international SMSis good for businessINTERNATIONAL SMS IS A MUST FOR MULTI -NATIONAL COMPANIES,BUT ALSO IMPORTANT FOR LOCAL COMPANIES Ensure your online app forms supportinternational number formats Ideally check the validity of the phonenumber dynamically Most countries have specific mobilenumber ranges Top destinations to send to based onvisitors to the US are: Canada, Mexico, UK,Japan, Brazil, Germany, China, France,South Korea and Australia.TOP TIPS: 4. Its difficult and complex getting setup tosend internationally3 5. Sending international SMS is easy Get started in as little as 5 minutes for one way messaging Mostly all types of senderIDs are supported including Alpha (e.g.Yahoo) Numeric (e.g. +4477123456) Understand the difference betweentransactional and promotional messaging Understand country feature nuances Pre-register alpha where required Whitelisted message body where possible Understand the concept of SenderIDoverwriteTOP TIPS: 6. The risk of litigation is as high as in the US5 7. Follow simple rules andyou will be fine RISK OF LITIGATION OUTSIDE OF THE US IS VERY LOW RECEIVER DOES NOT PAY TO RECEIVE THE MESSAGE Rules are very similar to email Ensure you have opt -in Ensure you provide information onhow someone can opt -out Understand local regulations andcarrier guidanceTOP TIPS:Copyright 2014 Mblox, Inc. All rights reserved. 6 8. The cost of messages are over inflatedcompared to the US7 9. Pricing is actually comparable US IS MORE AFFORDABLE DUE TO RECEIVER PAYS MODEL AVERAGE PRICE GLOBALLY FOR INTERNATIONAL SMS IS AROUND 3 CENTSTOP TIPS: Dont focus on the price, focus on the ROI Get pricing from multiple vendors Ensure you are comparing like for like e.g. Pre-pay vs. Post -pay Price notification period (immediatevs. 30 days) Direct connections vs. indirectconnections Consider SLAs 10. Sending messages outside of the US is unreliable9 11. Sending SMS is extremely reliable SMS IS RELIABLE EVERYWHERE IN THE WORLD PROVIDED THAT You use direct connections Your provider is passionate about service quality NOTABLE EXCEPTIONS: CHINA & WAR TORN COUNTRIESTOP TIPS: Key features to ask for: Dynamic Sender ID Delivery notification Low latency Direct connections or SS7 Avoid SIM farms Avoid fraudulent routes and fakedelivery notificationsCopyright 2014 Mblox, Inc. All rights reserved. 10 12. SenderID is not important, shortcodes are fine11 13. SenderID is importantThe majority of the worlds SMS has an Alpha SenderID for goodreason. Its more trusted.- E.g. sending a message from Google instead of from+471234556789 or 54600 Use Alpha where possible unless youneed two-way Check your supplier has SenderIDoverwrite Regulations may require certainSenderID (e.g. India)TOP TIPS: 14. Two way messaging is hard and expensive13 15. Two way messaging is easier than you think Long Numbers are the norm for two way messaging and are very affordable One long number can serve the world (but consumer pays higher) Local long codes are the best of both worlds Unlike the USA, shared short codes are possible Two way is supported via keywords Use keywords like REPLY toconfirm to invite a two waydialogue Avoid SIM based long numberswhere possible Avoid roamed long numberswhere possibleTOP TIPS: 16. 15To cover the world you need manymany suppliers15 17. The more suppliers the better, hmm, noYour messaging partner should be working on your behalf to coverthe world. Finding suppliers is like kissing frogs, its very unpleasantuntil you find a prince.TOP TIPS: Limit the number of suppliers to amaximum of 3 global suppliers Research suppliers carefully and ask for: Number of direct connections Number of local offices and messagingexperts A Reach list A true end-to-end test of a reach list Annual message volumes 18. 17Only English is supported as a language17 19. All languages are supportedUnicode allows messages to contain all languages-Note, message length may be reducedConcatenation support is therefore important-Ability to have a long message appear correctly Tell your partner if you havecharacter encoding problems Ensure your partner has fullsupport for concatenationTOP TIPS: 20. 19All suppliers are created equal19 21. SMS suppliers are they created equal?IN A WORD, NOTOP TIPS: Many suppliers resell other Tier 1 aggregators Take what you have learned, and create an RFI / RFP Mblox would be glad to help provide a templateIN 2013 MBLOX SENT 22. 21Follow us on twitter @mblox