Super Over Cricket Fantasy League

Software Weaver - Introduction

www.softwareweaver.comProprietary Information. Strictly Confidential.

• Established app development firm based in Australia with over 5 Years in business

• Over 100 iPhone and Android apps delivered to highly satisfied clients

• Previously launched successful outdoor / sports apps: Fitness Tracker apps , Race Pace,

BravesBall

• The company behind ‘The Final Walk’ – a tribute app launched for Mitchell Johnson

What is Super Over?


Super Over is a highly engaging Cricket Fantasy League app that eyes a pre-PSL

launch. The fantasy league would be available on all latest Android and IOS

smartphones.

Super Over has been developed on Viral / Social marketing techniques and

leverages of viralibility to generate social spread

Behavior game mechanics


• The fantasy league flow and mechanics have been designed in

line of the research work done by Amy Jo Kim (https://

en.wikipedia.org/wiki/Amy_Jo_Kim)

• The reference of her work that we have followed is available at:

http://

www.slideshare.net/amyjokim/putting-the-fun-in-functiona

Collecting Points Feedback Exchanges Customization

https://en.wikipedia.org/wiki/Amy_Jo_Kim

https://en.wikipedia.org/wiki/Amy_Jo_Kim

http://www.slideshare.net/amyjokim/putting-the-fun-in-functiona

http://www.slideshare.net/amyjokim/putting-the-fun-in-functiona

How it Works: Facebook Login – Viral / Social spread


• User logs in through Facebook

• Must invite 5 friends to join the game

• Allows for viral/social spread

Franchise Model – City Representation


• The user registers a team with country prefix such as ‘India Tigers’ , ‘Bangladesh Warriors’

• This emulates Premier League franchise model naming convention for international teams.

• People from all countries – not only those participating in World T20- can represent their country in a ‘Virtual tournament’

Squad Selection – Intuitive UX


• User choses a squad of 16 for the season (PSL) that remains fixed for the season

• Intuitive screen design –minimal interaction design ensures higher usability on mobile

Addictive Game Play – Higher User engagement


• Matches enter ‘In Play’ state 24 hours before the scheduled time

• User is required to play a super over (Using Spinning Wheel)

• Higher user engagement – Element of chance is introduced

Not just a manager – But a Team Mate


• User’s Super over score is calculated.

• User picks 4 players for the match while being the 5th himself

• Entices sense of participation with international players

Parallel Leaderboards – Engagement Strategy


Friends Leaderboard shows the user pitched against his invited friends. Option to invite more friends to the party.

Country Leaderboard shows standings within a country. User sees his position relative to all others registered in the same country.

World Leaderboard shows the top teams from each country playing against each other for the ultimate title.

Title Sponsorship


• First season would be PSL

• Second season would be World T20

• Title Sponsor will get• A mention on the Splash Screen i-e My brand Super Over

• Logo on the leaderboard screen

• Up to 5 notifications to the community in a week

• Full Screen Ads/Offers (on selected screens)

• Opportunity to market themselves at Prize Event

• Mention on the Facebook Page / Ads

• Custom – Any ideas by your marketing team negotiable

Seasons available for sponsorships


PSL

February4th-23rd

mailto: [email protected] (PSL closes in less than a month)

World T20

March 8 -April 3rd

Pricing


Thank you

Mobile

Super Over Cricket Fantasy League