TapCrowd mobile apps and mobile marketing for tradeshows

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Mobile apps & mobile marketing for tradeshowsV2.0, December 2014

TOPICSWhy TapCrowd?How does it workReferencesFunctionalities of your appManaging your appAnalyticsMobile marketing for eventsMonitizing your appServices

#2WHY TAPCROWD?

International mobile marketing innovator

Mobile Cloud Marketing

Headquarters Ghent, Belgium

Founded 2010

20 FTE

#2 platforms that put the marketeer in the driving seat

MOBILE APP BUILDING PLATFORMMOBILE MARKETING PLATFORM

#HOW DOES IT WORK

Self-service app building & app management platform

TapCreator is an online platform that allows anyone to create and maintain professional native mobile apps for all popular platforms.

#7

Build an event app in 3 easy steps1 Select a Flavor2 Activate Modules3 Add Content4 Submission time! #Manage your apps using a comprehensive backoffice9

#REFERENCES

ART BRUSSELS

#Tradeshow apps

#References

#References

#REFERENCE CASES

#From a tradeshow app to a new revenue modelAn attractive revenue model

Initially our events apps were simple an extra service towards our visitors.

This has evolved into a new source of revenue through sponsoring, ads inside the apps, and lead generation for exhibitors.

Mobile apps have become a crucial direct communication channel towards our event visitors.

Marleen VanheeMarketing Intelligence & Communications Officer - ArtexisCASEThe BIS beurs app was monetized by a media partner (Corelio) of the event organizer.

3 products were sold to exhibitors:Premium listing (top listing) in exhibitor catalogBanner ads in appSponsoring of photo sharing contest (viral)

#Mobile app functionalities

App functionalities

General InfoList important information regarding your event. From opening hours & event location to ticketing information.AttendeesAllow attendees to easily network which their peers. Efficient networking has finally arrived!NewsKeep your audience up-to-date with the latest event news.Conference BagVisitors can tag content they would like to take with them e.g. product brochures from a certain exhibitor.Session & Speaker RatingRequest ratings from attendees after sessions and speaking slots.Exhibitor CatalogThe exhibitor catalog is a list which offers detailed information on each exhibitor.Personal AgendaYour audience will love creating their own schedule filled with the sessions they want to attend.Interactive FloorplanEasily guide visitors the way with a multi-level interactive floorplan including indoor navigation.Social MediaAn integrated Twitter and Facebook feed with the possibility to send tweets from within the app with the official event hashtag.Ad BannersIntegrated ad banners offer extra visibility for your sponsors.Sessions & SpeakersA list with sessions and detailed speaker information which can be divided into tracks and rooms.Push NotificationsSend last-minute event information to all users of the app. Enable your partners to send sponsored messages.SponsorsList of your event partners with detailed information.Live Q&A & PollsVoting for attendees with live displaying of results, and asking questions to speakers (with moderation)MessagingAttendees can send messages to each other to improve networking. #MANAGING YOUR APP

Easily activate new modules in your app

#Manage content, import Excel files, view reports...

#Backoffice feature overviewManage your app featuresEdit & update app contentImport excel files (attendees, exhibitors, sessions...)Export reportsEasily distribute your app via email and publish in the app storesManage app usersSend emailsSend push notificationsModerate live Q&A questions...

#ANALYTICS

Real-time analytics during your event

#Analytics of banners and sponsor visibility

#Analytics of sessions and exhibitor visibility

#MOBILE MARKETING FOR EVENTS WITH TAPTARGET

Campaign builder to promote exhibitors, sessions...SAVINGS GOAL

Visitors in Hall AUSER PROFILEWe want to reach users with a C-level profile and interest in displaysUSER CONTEXTWe want to target users who are currently not in a sessionACTIONUsers that meet the aforementioned criteria should be sent a push notification.SCHEDULEWe want to reach them when the tradeshow is actually open.GEOFENCEGEOFENCEVisitors in Hall BTradeshow openSCHEDULEUSER PROFILEUSER PROFILEC-Level ProfileInterest in displays.Currently Not in sessionUSER CONTEXTInvite for Barco Session Next Generation of digital signageACTIONSGEOFENCEWe want to target users close or in Hall A or Hall B.

Session InvitationWant to get an exclusive sneak peek at the future of Digital Signage? Attend the session!DismissOK #Use geofences and iBeacons to trigger push notifications

#Manage personalised push notifications

#INTEGRATIONS

TapCrowd integrates with your existing platforms

Your event registration platform, CRM database...

Synchronize attendees, user login/PW, personal programs... #MONETIZE YOUR APP

Premium listings of exhibitorsSell extra visibility to your exhibitors.

Our detailed reports show that premium listed exhibitors get 3x more visibility in the apps resulting in 2x more booth visits.

#Lead capturing via the virtual bagYour visitors can easily store brochures and other content that they like inside the app in the virtual bag. After the event visitors receive an email with the content that the liked.

At the same time, you have email addresses with opt-in (from the app) that you can use to promote exhibitor and sponsor offerings after the event.

BrochuresSelected by visitorMailing list

#Advertisement banners in your appPut advertising inside your app, on the home screen or on every screen of the app.

#Photo-sharing with your logo to social mediaAllow visitors to take pictures with the app. Pictures can easily be shared on social media (facebook, twitter).

Your event logo (or sponsor logo) is automatically added to each picture. This feature is not only fun for your visitors, it provides viral marketing for your event !

#Sponsored push notificationsEasily Send sponsored push notifications to your app users.

#SERVICES

Professional servicesNo time to do it yourself ?No problem, TapCrowd provides affordable professional services, tailored to your needs.

App Submission to app storesContent inputGraphical DesignApp customizationsAPI IntegrationsOn-site supportOn-site servers & technical engineersiPad rental for VIPs

TapCrowd provides end-to-end services for each phase of your project Optional on-site server infrastructure for venues without internet or wifi #Watch a 2 minute video on TapCrowd for tradeshows

Or visit Youtube: https://www.youtube.com/watch?v=bgmSSH0iHLc #MAJOR BRANDS LOVE TAPCROWD

#Contact us ! We are looking forward to talking to you !43info@tapcrowd.comwww.tapcrowd.com

Europe (HQ)Grauwpoort 1B-9000 GentBelgiuminfo@tapcrowd.com+32 9 298 01 92

Turkeynirah Sk 25, Beikta, 34342 Bebek Mh.Istanbultemas@tapcrowd.com

BrazilAv. Eng. Luis Carlos Berrini 1500Brooklin Novo, So Paulo, SPBrazilcontato@tapcrowd.com+55 11 3588 0400

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