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The Evolution of African VOD 2015

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Nollywood – 2500 movies made a

year.

Nollywood generated US$10 billion in

revenues in 2013.

Swahiliwood – 500 movies made a

year.

TV is the Lion King of video

content distribution

The Internet is the

Queen of content

distribution

Mobile is the Crown Prince.

Estimated 525 million smartphones in

Africa by 2020.

600 million mobile connections in 2014, 947

million mobile connections by 2020.

US$97 billion mobile infrastructure

investments by 2020.

32% of Africans in large Mobile markets

still need access to Mobile phones.

390 million mobile internet users by 2020.

Kenya has 67% smartphone penetration in

2014.

2.5 million+ mobile broadband

connections (3G/HSDPA) in South Africa in

2012.

298 million total internet users in Africa. 150

million are Mobile internet users.

Tablets dominate long form Mobile video

consumption.

Feature & Smartphones dominate short

form Mobile video consumption.

Original & medium specific content wins.

300% increase in mobile video views in the

USA in 2012.

Content is King.

A connected TV ecosystem needs cheaper

data costs which increase video

consumption.

Local cached content improves audience

experience.

Enterprise solutions for content owners

increases video libraries continent wide.

The King needs a palace which will be an

evolved connected TV ecosystem.