Service providers are now beingchallenged by OTT providers

LandlineTelephone

Mobile,Voice

& Content

Television& Video

FixedInternet

Dial UpISPs

IncumbentTelcos

WirelessCarriers

CableMSOs

Traditional service providers used tofocus on a single key service

THE OTT MOBILE REVOLUTIONChanging the industry Landcape

Over-The-Top

Mobile, Broadband & “Cloud” are changing everything

28%

72%

72% of SMBs use mobile apps for business

28% say it would be difficult to survive without them

There are 41 Apps on the average smartphoneand an average person checks their phone every 6.5 minutes

Most used “Over-the-Top” (OTT) apps

by SMBs

More than a quarter of homes in the United States now have only a wireless phone, and no "landline."

That percentage has doubled in the last three years.

Service Providers face severe time/marginpressure to compete with OTT players.

Almost a third of content (video and TV) is watched“on-demand” and on mobiles

of millennials watch TV through Netflix, Hulu, and Youtube and other OTT platforms.42%

Facebook and Google have created an audience about to overtake all of TV in terms of reach.

Closing window of opportunity

EcosystemLed

3-5 years

2-4 years

1-3 years

OTT Led

OperatorLed

Incumbent operators continue tomost relevant in voice & video/TV

Market becomes fragmented across multiple OTT providers

Risk of value shifting away from traditional providers towards ecosystem players

Service Providers need to grab the ATTENTION of their subscribers with fresh new apps and services…

SPRINGBOARD® MediaProviding "second screen" experiences such as discovery, enhancement and socialization of TV and On Demand content to tablets and smartphones.and smartphones.

SPRINGBOARD® Comms

Designed to provide a superior end user experience for integrated voice, video, conferencing and collaboration services across connected devices.

SPRINGBOARD® Hub

Improving visibility in an endless sea of apps with the ability to aggregate, organize, categorize and present branded apps for display on user's favorite devices.favorite devices.

Introducing mPortal SPRINGBOARD®The Mobile Experience Platform (UI and UX) that provides the critical link between service providersexisting service infrastructure, and the successful deployment of IP-based mobile apps & services

(VoIP, UC, Video Entertainment) across an ever-changing array of devices.

– The Mobility Experts www.mPortal.com