The most effective way to generate new customer leads.

THE PROBLEM

Running promotional competitions the traditional way is expensive and clumsy.

•  Complicated to deploy •  Offer low conversion rates•  Boring to enter•  Mono channel•  High sunk costs•  Hard to amend

THE SOLUTION

uWINa is a digital, locally developed and supported competition entry platform that is fun and easy to use for consumers, brand and agencies.

Brands & Agencies

Build an opt-in database in the fastest and most cost

efficient way possible

Consumers

Entering competitions is a hassle, uWINA makes it

fun & easy

VALUE PROPOSITION

THE MARKET

The recently promulgated PoPI Act means that brands have to obtain explicit opt-in permission from consumers before sending them any form of direct marketing communication. The removal of “Like-gating” on Facebook is also going to make it more difficult for brands to gain followers and fans. uWINa addresses both of these issues as it works on an opt-in basis and leads to more likes without the use of in channel like-gating.

PRODUCT

FRONT END EXPERIENCE

SPIN OR SCRATCH

ADMIN DASHBOARD

MANAGE MULTIPLE COMPETITIONS

FULL CREATIVE CONTROL

<Embed/>Embed your uWINa competition and convert browsers

into shoppers.

SETTING UP Assign admin roles Set competition dates Set quantity of prizes Set prize weighting Add new prizes on the fly Set start and end dates Pause competition Unsupported Devices Notification

FEATURES LIST

OTHER Embed competition into website Email notifications to winners Send voucher codes to winners Assign and change admin roles Pause competition Unsupported Devices Notification Manage multiple competitions

DESIGN Customise look and feel: •  Spin button •  Customise prize design •  Add own background image •  Scratch screen front image and bg

image

ANALYTICS Live view of plays, wins, entries etc. Rich analytics by source See which sources drove most traffic Download CSV file from dash Show success of sources

COMPETITIVE ADVANTAGE

uWINa beats all other methods of large scale competition entry on:

•  SPEED (to implement and edit)•  PRICE (per setup and lead)•  CUSTOMER EXPERIENCE

Due to the mobile gameplay aspect of uWINa, our engagement rates are often exponentially higher than other promotional competitions, both online and offline.

EASY SHARING ON SOCIAL

VIRAL COMPONENT

Allow another play once the user has shared on social channels

CUSTOMERS

Retailers: Mr. Price, Mr. Price Sport, Edgars, Game, Spar, Dischem, Famous Brands, Afgri FMCG: Biogen Online Retailers: Homechoice, Stately, mrp.com Liquor Brands: Jagermeister, Savanna Cider, Flying Fish Ad agencies: Ogilvy, The Hardy Boys, Sugar Digital Agencies: Quirk, Amorphous, TNNG, Conversation Lab, Liqorice Resellers: TDMC SMEs: Flux motion, Bella & Boo

COMPETITORS

Heyo - focus on Facebook, no local support Woobox - focus on Facebook, no local support Paper-based forms and competition boxes in store - expensive (high sunk cost) and clumsy SMS & USSD competitions - more 'work' for the consumer to enter

KEY METRICS

USERS: 216 000 ENTRIES: 146182 CONVERSION RATE: 68% COST PER LEAD: R5 – R75

CONTACT

Patrick Carmody patrick@uxfoundry.co.za 082 323 6357