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Mobile Developer Conference N Y C 8 26 15 Mobile Revolution: Seven Years On Simon Khalaf, SVP, Publisher Products

Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

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Page 1: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

Mobile Developer Conference N Y C 8 26 15

Mobile Revolution: Seven Years OnSimon Khalaf, SVP, Publisher Products

Page 2: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

300B

225B

150B

75B

2011 2012 2013 2014 20152009 20102008

MUSIC

GAMING

ENTERTAINMENT

SOCIALNETWORKING

TRAVEL

RETAIL

MESSAGING

TV

MEDIAMONTHLY FLURRY SESSIONS

Source: Flurry Analytics

Page 3: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

APPS

720,000

DEVICES PER MONTH

2BSESSIONS

PER DAY

10B

Source: Flurry Analytics

Page 4: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

784

440

176

985

590

280

MOBILE ADDICTION CONTINUES TO RISEWorldwide Daily App Usage Distribution (Millions)

REGULAR USERS SUPER USERS MOBILE ADDICTS

Under 16 Times 16 to 60 Times 60+ Times

+34%

+26%

+59%

Q2 2014 Q2 2015

Source: Flurry Analytics

Page 5: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

MOBILE ADDICTS

1 CHINA 1,3052 INDIA 1,2163 UNITED STATES 3194 INDONESIA 2485 BRAZIL 2026 PAKISTAN 1827 NIGERIA 1778 MOBILE ADDICTS 1769 BANGLADESH 152

10 RUSSIA 141

2014

Compared to World Population Rank

8 MOBILE ADDICTS 176

1 CHINA 1,3202 INDIA 1,2733 UNITED STATES 3224 MOBILE ADDICTS 2805 INDONESIA 2556 BRAZIL 2057 PAKISTAN 1908 NIGERIA 1839 BANGLADESH 158

10 RUSSIA 146

20154 MOBILE ADDICTS 280

Source: Flurry Analytics

Page 6: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

158 162

220

3 HOURS AND 40 MINUTES A DAYOn Mobile Devices in the US

Q1 2013 Q2 2014 Q2 2015

+35%

MOBILE TIME SPENT (MINUTES)

20% BROWSER BROWSER

10%

TIME IN BROWSER

DECREASED BY HALF

-50%14% BROWSER

Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015

Page 7: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

US TIME SPENT ON MOBILE

Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015

Page 8: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

US TIME SPENT

52

33Q2 2014 Q2 2015

On Gaming (Minutes)

GAMING

-36%

Source: comScore, Flurry Analytics, June 2015

Page 9: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

US TIME SPENT

45

68

Q2 2014 Q2 2015

On Messaging & Social (Minutes)

MESSAGING & SOCIAL

+50%

including FacebookSource: comScore, Facebook, Flurry Analytics, June 2015

Page 10: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

US TIME SPENT

13

44Q2 2014 Q2 2015

On Entertainment (Minutes)

ENTERTAINMENT

+240%

including YouTubeSource: comScore, Pandora, Flurry Analytics, June 2015

Page 11: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

MEDIA CONSUMPTION IN APPS

Source: Pew Research, Added Value & Millward Brown Digital. Tumblr Content Engagement Study, October 2014., Flurry Analytics

46

96

Q2 2014 Q2 2015

Including Social & Messaging (Minutes)

DAILY MINUTES/US CONSUMER

+108%

Page 12: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

CONTENT IS KING AGAIN

Page 13: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

$21

$33

$23$31

CONSUMERS PAY FOR CONTENTGlobal Mobile Revenues (Billions)

2014 2015

IN-APP PURCHASES MOBILE ADS (EX. SEARCH)

Source: Flurry Analytics, eMarketer, AppAnnie, Apple

Page 14: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

CONTENT DISCOVERYHAS BECOME PART OF

THE SOCIAL EXPERIENCE

Page 15: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

COMMUNITIES HAVE BECOME THE DISTRIBUTION CHANNEL

Page 16: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

US PAID TV SUBSCRIBER GROWTHQ4 2006 to Present (%)

3%

2%

1%

0

-1%

‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14‘06 ‘15

Page 17: Yahoo Mobile Developer Conference NYC - Mobile Revolution: Seven Years On

M D C N Y C

THANK YOU!