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Minneapolis | St. Paul | Rochester | Duluth | Des Moines
Robert Kalman • 612.436.7189 Direct | 612.532.4500 Cell • [email protected]
Delivering your message and driving results on a higher level!
Minneapolis / St Paul has the largest climate-
controlled pedestrian skyway system in the
world, linking nearly 120 blocks of downtown
attractions, businesses and hotels.
CityLites is the
“Exclusive” provider of
skyway advertising in all of our markets!
Who we are…
CityLites USA was created in 1996 to offer an alternative to traditional “out-of-home” media formats, where our skyway media reaches and engages consumers throughout the heavily used skyway systems in the Midwest. Since then, skyway media has grown exponentially to meet demand, becoming the most in-demand media that Out-of-Home has to offer in the markets we represent!
Minneapolis * 260,000+ visitors daily; 1.6 million per week;
6.4 million monthly
St. Paul* 100,000+ visitors daily; 575,000 per week;
2.3 million per month
Mall of America** 140,000 visitors daily; 980,000 per week
3.9 million per month
Rochester 65,000+ visitors daily; 375,000 per week;
1.5 million per month
Duluth 40,000 visitors daily; 225,000 per week
900,000 per month
Des Moines 85,000 visitors daily; 475,000 per week;
1.9 million per month.
*Source: Minneapolis/ St. Paul Downtown Council and Pedestrian Studies
**Source: Mall of America
Markets
CityLites Primary Media…
6’w x3’h Full Panel 2’w x3’h Single Panel
•Break through the clutter and communicate one-on-one with our core audience!
•CityLites Backlit Panels are EYE-LEVEL, EFFECTIVE, & ENGAGING!
•Your message will command attention on our 6 Foot Wide, Fully-Illuminated, eye-catching signage.
Minneapolis
St. Paul
Twin Cities Market 250,000 Impressions Per Month, Per Panel!
Over 8 miles connected by skyway, the largest skyway system in the world! Home to over 700 stores and restaurants connected to the skyway system, that’s more stores than the Mall of America!
260,000+ consumers daily Monday - Friday.
Skyways connect you to some of America’s largest companies like: Target Corp., U.S. Bancorp, Xcel Energy, Ameriprise Financial, Thrivent, Valspar, RBC Dain Rauscher, and Wells Fargo to name a few. Skyways are connected to the Minneapolis Convention Center, home to 100’s of conventions each year! We are also the #2 Theatre District (next to New York), #1 Business District (*per capita), and home to 24 of top 25 largest law firms
Target Field home to the Minnesota Twins, the #1 stadium experience in major league baseball! - ESPN
Downtown Minneapolis alone is the home of 37% of all total office space in the Twin Cities metro area, 26 million sq ft.
Over 23 Million visitors attracted annually!
165,000 Impressions Per Month, Per Panel! 40 city blocks connected by skyway
100,000+ consumers daily Monday-Friday
Xcel Center, River Center, Ecolab, MN Life, Lawson Software, Science Museum of MN, Children’s Museum, Ordway, MPR
Over 8 Million visitors attracted annually!
Downtown Core Consumer
Where Do They Live Education Level DT Worker Market Index Downtown Minneapolis 7% High School or Less 3% 32% 9% Minneapolis Urban 22% Some College 23% 20% 77% Minneapolis Suburbs 42% Bachelor Degree 41% 21% 195% St. Paul 8% Some Grad/Prof School 10% 3% 333% St. Paul Suburbs 15% Grad/Prof Degree Earned 23% 14% 165% Rural 6% College Grad or more 74% 38% 195%
How Long Have You Worked Downtown Demos DT Worker Market Index Marital Status Less than 1 year 10% 18-24 6% 18% 33% Married 65% 1-5 Years 34% 25-34 29% 18% 161% Single 25% 6-10 Years 22% 35-44 27% 23% 117% Other 10% 11-15 Years 11% 45-54 24% 20% 120% 16+ Years 21% 55-64 12% 12% 100% NA 2% 65-74 2% 9% 22% 25-54 80% 61% 131%
Gender Minneapolis Ranking (per capita)
Female 54% #1 Business District (5,000+, per capita) Male 46% #2 Theatre District (next to New York) #8 Email Users #5 Wired City
Occupation Executives/Professionals 37% Avg. Household Income
Technical/Operator 19% $70k+ Management/Sales 14%
Clerical 30% Internet Use White Collar Workers 51% Employees spend 2 hours a day on the internet
(Sources: Minneapolis Downtown Council 2010, 2010 U.S. Census, St Paul Chamber and Property Management/Property Owners and
University of St. Thomas Master’s Department, June 2010)
Benefits to partnering with CityLites USA
• Clutter-Busting Made Simple! Your message isn’t competing to be seen as we are the only
advertising media within the skyways of each of our markets! “Breaking through the clutter has
never been so easy! Thank you CityLites!” -Tony S., Media Planner, HM&M Agency
• You have the ability to influence 4-6+ times daily, an affluent audience that is 51% white collar,
highly educated, and 90% of our audience lives mostly in suburban & secondarily urban
communities.
• CityLites media gives consumers the opportunity to engage your message and spend time with
it vs. other Out-of-Home media forms which may be moving, difficult to read from various vantage
points, or stationary media that consumers are moving by to fast and/or paying attention to traffic
versus your message. Leaving a good chance of your message is going unnoticed!
• You also have the ability to get literature into the hands of your potential consumers through the
use of our brochure racks that are adhered directly to the face of our Backlit Poster Panels and are
refilled daily.
• CityLites media makes a great standalone or addition to any Out-of-Home marketing strategy
that you’re considering in Minneapolis, St. Paul, Mall of America, Duluth-MN, Rochester-MN,
& Des Moines-IA!
Minneapolis Skyway Media Locations
St Paul Skyway Media Locations
ROCHESTER - DOWNTOWN 100,000 impressions per month, per panel!
* Above ground skyway system & underground walking subway system— CityLites is the exclusive advertising vehicle in
both of these systems!
* Retail shops, Entertainment centers, more than 1,700 hotel rooms, over 3,900 parking spaces and the Mayo Civic
Center all interconnected in the system with a average household income of $125k+!
* The Mayo Clinic employs 29,000 medical care professionals who care for one million outpatient visitors per year.
ROCHESTER - AIRPORT 37,500 impressions per month, per panel
* 2 major air carriers with scheduled daily service (American Eagle and Delta)
* Allegiant Air with scheduled service two times per week
* Largest Airport in South East Minnesota
DULUTH 80,000 impressions per month, per panel!
* Over 3 miles of skyway connect the city with over 150 shops and restaurants and 3.5 million tourists per year!
* Major industries include Tourism, Healthcare, Financial/Banking, Mining/Paper/Shipping and Education.
DES MOINES 125,000 impressions per month, per panel!
* Skyway system that links roughly 35 city blocks and 3 miles of the downtown area with 2.8 million visitors annually.
* City population of 200,000 & Metro population of 500,000.
* Major industries include Insurance, Manufacturing, Agriculture and Government.
Rochester | Duluth | Des Moines
Rochester Skyway / Underground Media Locations
Duluth Skyway Media Locations
Des Moines-IA Skyway Media Locations
Media Assets: Recent/Current Full Panel Creative
Media Assets: Recent/Current Full Panel Creative
Media Assets: Recent/Current Single Panel Creative
Media Assets: Brochure Rack Add-On to Backlits
Media Assets: Unique Additions to Backlit Poster Media
Media Assets: Backlits with Wall Clings
Media Assets: Backlits with Wall / Floor Clings
Media Assets: Direct Application Wall/Window Clings
Media Assets: Direct Application Clings On Temporary Wall
Media Assets: Pillar Wrap Dominations
Media Assets: 517 Building Domination
Media Assets: 517 Building Domination
517 DOMINATION – BRAND NEW MEDIA OPTION:
ELECTROLUMINESCENT
LIGHTING!!!
Media Assets: Northstar Escalator Domination
Media Assets: Highland Escalator Domination
Media Assets: Highland Banners
High traffic area to
Target Field /
Target Center / Theatre
/ Restaurant / Bar
District
Media Assets: Highland Dual Wall Backlits
with Wall/Floor Clings
Media Assets: Northstar Skyway Octagon Wrap
& Open Storefront Cling Opportunity
Media Assets: Elevator Door Wraps
22’w x 8’h
144”w x 80”h
Target Field Unique Media Examples
Target Field Unique Media Examples
Target Field Unique Media Examples
Media Assets: Wall Banners in St Paul
CITYLITES MEDIA @
MALL OF AMERICA
Mall of America
250,000 impressions per month, per panel!
Largest retail complex in the United States, with 4.3 miles of total store front footage.
More visitors annually than the combined population of North Dakota, South Dakota, Iowa… and Canada.
More than 40 million visitors annually.
Over 12,500 parking spaces in two ramps.
65% of traffic is local shoppers, with 35% of traffic from outside 150 mile radius.
55% of shoppers are female, 45% male; 52% have HH Income $75K+; 27% have HH Income $100K+; 74% are age 25-54; 48% are college grad+.
Metro shoppers make an average of 7.2 trips to MOA over a three month period of nearly 30 trips annually
North West 1st Level-2 boards 2nd Level-0 boards 3rd Level-1 board 4th Level-2 boards
South West 1st Level-2 boards 2nd Level-0 boards 3rd Level-2 boards 4th Level-2 boards
South East 1st Level-2 boards 2nd Level-0 boards 3rd Level-2 boards 4th Level-2 boards
Transit
1st Level-3 boards 2nd Level-2 boards
East Main Entrance 1st Level-2 boards 2nd Level-1 board 3rd Level-2 boards 4th Level-2 boards 5th Level-1 board
West Main Entrance 1st Level-2 boards 2nd Level-1 board 3rd Level-1 board 4th Level-2 boards
North East 1st Level-2 boards 2nd Level-0 boards 3rd Level-1 board 4th Level-2 boards
Mall of America Media Locations
MOA Media Assets: Vertical Backlit Panels 4’x6’
MOA Media Assets: Vertical Backlit Panels 4’x6’
MOA Media Assets: Elevator Door Wraps
MOA Media Assets: Skyway Floor Clings
MOA Media Assets: Transit Station Domination
TAXI MEDIA
Media Assets: Taxi Door Wraps
• CityLites has an exclusive contract with two of the largest Taxi companies in the Twin Cites
with 350+ taxi’s reaching the downtown Minneapolis / St. Paul, all suburbs, both airports, and
convention centers.
• Each taxi averages 300+ miles a day, compared to a bus’ 117 miles. Taxis accumulate over
4,200+ trips daily, 600+ airport trips weekly, & millions of impressions each month.
• Taxi’s bring your message to the streets 24/7 where people are living, working, and
playing.
• Taxi’s “in-your-face” eye-level door wraps are big, bold, and always on! They are
positioned to demand the attention of motorists and pedestrians alike.
• Taxi’s average over 300 miles per day, operating on the busiest roadways and around the
busiest areas in town, generating repeated exposures all day, 7 days a week.
Taxi Daily Route Map Example
Media Assets: Taxi Media Example
Media Assets: Taxi Media Example
TARGETABILITY
CityLites signage is in perfect positions to target specific areas within our markets
such as the Minneapolis Convention Center, Target Corporation, numerous other
major corporations based in Minneapolis / St. Paul, Sporting Events (Minnesota
Twin, Timberwolves, and Wild), Retail, Theatre, Law Firms, Financial Institutions,
and much more.
Target Marketing CityLites signage is in perfect positions to target specific areas within our markets such as the Minneapolis
Convention Center, Target Corporation, Sporting Events, Law Firms, Financial Institutions, and many more.
For example, Hyundai used a combination of backlit
panels, large banners, door window clings, and floor
graphics to target Auto Show attendees at the
Minneapolis Convention Center.
Event Marketing
H&R Block Green Guys Event Held an event on a single day, 2 weeks in a row. H&R
Block’s Green Guys wore digital QR Codes and interacted
with people having them scan them for a free second look of
their taxes. They also gave away a variety of chotchkies at
both of their 2 hour events.
Skyway Event/Sampling
ABC Parking Ramp Event Utilizing skyway events to promote parking in their ramps
1st Event: 1400 parking coupons to try the ABC Ramps, 20% redemption!
2nd Event: 1950 parking coupons to try the ABC Ramps 24% redemption!
3rd Event: 1400 brochures to promote carpool Wednesday. 117 new cars parked!
CityLites set up sampling areas in Minneapolis and St. Paul to help introduce
SoBe LifeWater and Diet Pepsi Max
SoBe LifeWater Give Away 4 Separate Events in Minneapolis and St. Paul
160 Total Cases, 3 Flavors, distributed!
Diet Pepsi Max Sampling 4 Separate Events in Minneapolis and St. Paul
100 Cases – Approximately 7200 glasses given out to passerby's!
625 Marquette Avenue South | Northstar West Suite 890 | Minneapolis MN 55402
Thank you for the opportunity to present CityLites USA!
We are confident our panels can provide you with great exposure.
We stand behind our product and service to ensure the best
experience with the hope of forming a long term partnership.
…We look forward to working with you!
Robert Kalman 612.436.7189 Cell | (612).532.4500 Direct
Delivering your message and driving results on a higher level!
