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Baltic sea discuss YiA results: spread the word. [Greenpeace case]
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www.greenpeace.fi
Youth in ActionJuha Aromaa2011-05-23
www.greenpeace.fi
Greenpeace vision
• An Earth able to nurture life in all its diversity.
www.greenpeace.fi
GREENPEACE MISSION STATEMENT
• Greenpeace is an independent, campaigning organisation that uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions that are essential to a green and peaceful future.
• Greenpeace's goal is to ensure the ability of the earth to nurture life in all its diversity.
www.greenpeace.fi
1971: First Greenpeace actionAgainst atomic tests on Amchitka Island
www.greenpeace.fi
1999 Greenpeace Nordic founded
www.greenpeace.fi
• Confrontation • Non-violence• Independence• Co-operation
Greenpeace way of working
www.greenpeace.fi
What do we campaign on• Based on scientific research.• Most burning environmental issues.• The problem issues are turned into global campaigns.• Regional campaigning as part of global campaigning.• In Finland nuclear campaign and biofuel campaign have are particularly important.
www.greenpeace.fi
Greenpeace campaigns
• Forests • Oceans• Climate & Energy• Toxic• Agriculture & GE
www.greenpeace.fi
Who do we need to influence:1) The ones who have the power
• Cause of the environmental problem• Decision makers in business• Decision makers in politics
www.greenpeace.fi
Who do we need to influence:2) The people who influence those in power
• Customers• Voters• Opinion makers• Media
www.greenpeace.fi
CommissionPrepares policy and legislation
European Parliament & CouncilDiscusses the Commission proposal
European Parliament & CouncilFinal decision
Decides together in co-decision procedure
How to influence EU politics
- support national political work of our offices (timeline, briefing papers, power analysis)
- support work on EU presidency
Offer our perspective to the media
Follow-up to decisions
Track & influence policy process (e.g. Commissioners & their staff)
- Meet MEPs and propose progressive solutions / voting lists - ‘Lobby pushes’
www.greenpeace.fi
Channels
• Direct negotiations
• Media relations
• Social media
• Direct communication to target groups (newsletters, leaflets…)
• Non-violent direct action
www.greenpeace.fi
Don’t forget!
• All your communications has to lead to your vision.• You have to know what you talk about. Use reliable
background information.
www.greenpeace.fi
Why to campaing?
• No environmental problem gets solved by itself. • Most problems can’t be solved without some confrontation.• When the result is once achieved it will soon be a natural part
of our daily life.