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www.greenpeace.fi Youth in Action Juha Aromaa 2011-05-23

Baltic sea discuss YiA results: spread the word. [Greenpeace case]

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Page 1: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

Youth in ActionJuha Aromaa2011-05-23

Page 2: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

Greenpeace vision

• An Earth able to nurture life in all its diversity.

Page 3: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

GREENPEACE MISSION STATEMENT

• Greenpeace is an independent, campaigning organisation that uses non-violent, creative confrontation to expose global environmental problems, and to force the solutions that are essential to a green and peaceful future.

• Greenpeace's goal is to ensure the ability of the earth to nurture life in all its diversity.

Page 4: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

1971: First Greenpeace actionAgainst atomic tests on Amchitka Island

Page 5: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

1999 Greenpeace Nordic founded

Page 6: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

• Confrontation • Non-violence• Independence• Co-operation

Greenpeace way of working

Page 7: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

What do we campaign on• Based on scientific research.• Most burning environmental issues.• The problem issues are turned into global campaigns.• Regional campaigning as part of global campaigning.• In Finland nuclear campaign and biofuel campaign have are particularly important.

Page 8: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

Greenpeace campaigns

• Forests • Oceans• Climate & Energy• Toxic• Agriculture & GE

Page 9: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

Who do we need to influence:1) The ones who have the power

• Cause of the environmental problem• Decision makers in business• Decision makers in politics

Page 10: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

Who do we need to influence:2) The people who influence those in power

• Customers• Voters• Opinion makers• Media

Page 11: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

CommissionPrepares policy and legislation

European Parliament & CouncilDiscusses the Commission proposal

European Parliament & CouncilFinal decision

Decides together in co-decision procedure

How to influence EU politics

- support national political work of our offices (timeline, briefing papers, power analysis)

- support work on EU presidency

Offer our perspective to the media

Follow-up to decisions

Track & influence policy process (e.g. Commissioners & their staff)

- Meet MEPs and propose progressive solutions / voting lists - ‘Lobby pushes’

Page 12: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

Channels

• Direct negotiations

• Media relations

• Social media

• Direct communication to target groups (newsletters, leaflets…)

• Non-violent direct action

Page 13: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

Don’t forget!

• All your communications has to lead to your vision.• You have to know what you talk about. Use reliable

background information.

Page 14: Baltic sea discuss YiA results:  spread the word. [Greenpeace case]

www.greenpeace.fi

Why to campaing?

• No environmental problem gets solved by itself. • Most problems can’t be solved without some confrontation.• When the result is once achieved it will soon be a natural part

of our daily life.