HighlandGalvanizers & Colour Coaters

case study

client profile

Highland

Established in 1978, Highland Galvanizers is a well-established Scottish company and has a leading reputation in the Scottish galvanizing market.

The company’s main subsidiary, Highland Colour Coaters, specialises in colour powder coating and is one of only a few UK-based companies with the necessary accreditation to deliver such a service.

{Geoff Crowley}Managing Director, Highland Galvanizers & Colour Coaters

“We want to demonstrate Highland’s USPs and expertise in key sectors, supporting our ambition to be the market leader in Scotland the UK”

our brief

BIG has sought to raise awareness amongst target groups and ultimately drive architects, local authorities, house builders, the wider construction industry and other key sectors to make Highland their first choice for galvanizing and coating.

what we did

BIG co-ordinated the PR campaign which saw the First Minister Alex Salmond officially open Highland’s new £2.5 million Colourgalv Centre

The event generated widespread media coverage and helped position Highland as a market leader, with quality and innovation at the heart of its business

what we did

BIG leveraged maximum PR value from new high profile and unusual business wins and developed creative campaigns on the cost of steel maintenance to local authorities and encouraged a public vote on run-down steel structures which brought Highland to the attention of every local authority in Scotland.

what we did

Brighten Scotland allowed people up and down Scotland to vote for the public structure most deserving of a colourful makeover

The campaign achieved coverage all of Scotland on national, local, trade and broadcast media

end result

By working proactively, BIG has helped Highland become the most recognised name in Scottish galvanizing, enjoying a 45% market share.

The PR campaign has helped raise Highland’s profile and secure contracts in previously hard-to-reach sectors such as automotive and marine.

During 2011, Highland has been quoted in The Herald, The Scotsman, Real Radio, STV, BBC and key trade magazines such as Urban Realm and Construction News.

testimonial

{Geoff Crowley}Managing Director, Highland Galvanizers & Colour Coaters

“The BIG Partnership’s multi-disciplinary approach, covering more than standard journalism, has been invaluable. As a result, our volume of work has remained steady through one of the worst recessions in memory for the construction industry.”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200