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Transform conference 2010 - Fred Burt presentation
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The world is increasingly complex
Complexity is costly
+ Typical knowledge workers:– Check email >50 times a day– Check IM >70 times a day– Visit 40+ websites a day
+ This represents $650 billion in lost productivity due to “information pollution”
Source: RescueTime/Basex research, Wall Street Journal Online, June 16, 2008
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Source: “Simplicity Survey”, Siegel+Gale, January 2009, 1,214 U.S. respondents (Homeowners & Investors age 25+)
75% agree that “complexity and lack of understanding has played a significant role in the current financial crisis.”
Complexity is dangerous
Many brands agree with us
Many brands agree with us
Many brands agree with us
Many brands agree with us
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SIMPLE BRANDS WIN
Simplicity Index 2010
+ Quantitative study in 6 countries with 6,000 respondents across multiple sectors– Is life more complicated?– Which brands are doing a good/bad job?– How much does this ‘simplicity gap’ cost?
+ COMING SOON!
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GOOD NEWS: THE FUTUE IS BRIGHT
Life gets simpler as you get older
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MONEY CAN’T BUY YOU SIMPLICITY
Life is more complicated if you are wealthy
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THE USUAL SUSPECTS?
Financial services come in last, but utilities, broadband and train travel score poorly too
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IS SIMPLICITY RELEVANT TO THE PUBLIC SECTOR?
HMRC
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Our vision: we will close the tax gap, our customers will feel that the tax system is simple for them and even-handed, and we will be seen as a highly professional and efficient organisation
OTS
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