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What is Hispanic Heritage Month? How can Members and their staff observe HHM? The Hispanic Leadership Network highlights 5 ways to engage Hispanics this HHM.
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The Hispanic Leadership Network Guide for Hispanic Heritage Month 2013
WHAT IS HISPANIC HERITAGE MONTH?
“HISPANICS HAVE PLAYED AN IMPORTANT ROLE IN THE SETTLEMENT AND DEVELOPMENT OF OUR COUNTRY.”
Spanish Explorers
Hernando de Soto Juan Ponce de Leon Vasco Nunez Balboa
St. Augustine, FL The oldest continuously occupied European-established settlement in the U.S.
“HISPANIC HERITAGE MONTH PAYS TRIBUTE TO THIS VIBRANT COMMUNITY AND THEIR
CONTRIBUTIONS TO OUR RICH AMERICAN STORY.”
5 WAYS TO ENGAGE HISPANICS
THIS HISPANIC HERITAGE MONTH
GET TO KNOW THE ENTREPRENEURS
1. Tour A Local Hispanic-Owned Small Business
AMERICAN HISPANICS ARE THE FASTEST GROWING GROUP OF SMALL BUSINESS CREATORS
1.7 million
3.2 million
2002 2013
Projected number of Hispanic-owned businesses in U.S.
Source: U.S. Hispanic Chamber of Commerce and Geoscape, 2013
• Reach out to your local Hispanic Chamber of Commerce • Highlight a job creator in your
district • Invite the press to attend as well
ACKNOWLEDGE THE HISPANICS IN YOUR DISTRICT
2. Give a Floor Speech
RECOGNIZE A HISPANIC LEADER OR VETERAN IN YOUR DISTRICT
3.4% 4.6%
11.4% 12.0%
13.0%
1.4% 1.9%
5.0% 6.0% 6.0%
1971 1989 2004 2010 FY2011
Active-duty Soldiers with a Hispanic heritage sorted by year and rank
Enlisted Officer
Source: h=p://www.army.mil/hispanicamericans/english/about/staDsDcs.html Based on the 2000 Census, the projected populaDon for 2010 and beyond shows significant growth in Hispanics in the U.S.
GET TO KNOW YOUR COMMUNITY
3. Establish a Hispanic Advisory Committee
Committee members should include • Business leaders • Religious leaders • Academic leaders • Local government officials
Invite the Committee Members to meet with you regularly and offer insights into the issues that matter to the Hispanic community.
INVITE THE COMMUNITY TO GET TO KNOW YOU
4. Conduct Mobile Office Hours
Hispanic communities may not have an institutional knowledge of the services a congressional office can provide.
Go into Hispanic neighborhoods and bring constituent services to them.
ENGAGE HISPANIC MEDIA
5. Commemorate Hispanic Heritage Month
with Op-Eds & Social Media.
Write an Op-Ed highlighting the contributions of Hispanic Americans or addressing issues of concern to Hispanics in your area.
By introducing yourself to Hispanic media, you’ll make relationships that may result in future appearances and interviews.
It isn’t necessary to speak Spanish in order to engage Hispanic media.
HISPANIC MEDIA HAS TREMENDOUS REACH
1.80
3.60
1.50
3.45
1.47
4.66
1.44
5.40
1.15
3.61
Viewers Ages 18-49 Viewers Ages 2 and Older
Primetime Broadcast Network Viewership (in millions)
Univision FOX NBC CBS ABC
Average nightly number of viewers, June 27 -‐ July 24, 2013. Source: Nielsen, 2013
Popular hashtags for engaging Hispanics on Twitter are #HHM2013 and #latism.
HISPANICS USE SOCIAL MEDIA MORE THAN ANY OTHER ETHNIC GROUP
34.5%
23.4%
23.4%
57.0%
49.8%
56.1%
5.4%
13.7%
9.1%
1.5%
7.7%
4.0%
1.6%
5.4%
7.3%
Daily Time Spent on Social Media Sites by US Internet Users, by Race/Ethnicity, Feb 2012
None 1-5 hours 6-10 hours 11-15 hours 16+ hours
Black
Hispanic
Total
Note: ages 18+ numbers may not add up to 100% due to rounding: access via any device, including laptop, smartphone, or tablet Source: BIGinsight, “American Pulse Survey,” Feb 21, 2012
For more information, including a more in depth plan for your district, please reach out to the Hispanic Leadership Network.
