Social media in the Heartland

Instagram, Twitter and Google Hangout

Interactive / engagement

• When planning our annual progress edition, Outlook, we knew we wanted an interactive component

• Instagram and Oklahoma City

• Meetups in the community

• Perfect way to engage audience

Contest: Great way to engage

• We made it a photo contest: Envision OKC 20 years from now, in 2033

• Natural theme for sponsor: Camera store

• Great prizes from sponsor: Sony camera, $250 gift certificates to camera store

Announcing the contest

• Announced via instagram, twitter, and on website, NewsOK.com

• Used #okc20yearslater

• Because it took some explanation, we created a video and some instagram images.

Sell the messageusing the medium

Active response

• We asked audience to “do” something: Take thought-provoking photos that signified OKC in 20 years

• Received 114 entries

• Response not huge but active (social media) and passionate.

• Satisfied with response. Will build on this next year

Why the hashtag?

• Using the #okc20years later

• Helped find entries

• Entrants promoted the contest themselves

• Advertised the contest and created energy on instagram and twitter

Winning entries

‘Cloud City’

‘Skyscrapers’

‘Art stands’

‘Instacity’

‘Lake Hefner’

Google Hangout

• How would we announce the winners?

• In the newspaper

• Online

• Social Media

• Google Hangout: A combination of online and social media

Video + shareability

• Google Hangout is a FREE video phone call for up to 10 friends.

• Send invitations to the hangout with a link to the call

• Must have a webcam

• Can save the video for sharing later

• http://newsok.com/outlook

Mobile

• Google Hangout can be used on mobile devices: smartphones, iPads, other tablets.

• http://newsok.com/outlook

• You can use a QR code to view on your mobile device