Kirsty McPhee

Gen Y LibrariansAnd the changing face of information management

The 4 Generations

? The Traditionalists - Born 1900-1945

? Baby Boomers – Born 1946-1960

? Gen x – Born 1961-1980

? Generation Y – Born 1981-1985

The Traditionalists 1900-1945? Events

?World War I and World War II? The Roaring Twenties? Korean War

? Heroes? ANZACS? Elvis Presley? Sir Donald Bradman? Phar Lap

Baby Boomers 1945-1960? 4 million babies born 1946-1960? Post-war years

? Influences? Jimmy Dean? Marlon Brando? Blue Jeans? Hula Hoops? The Beatles? Mini-skirts and bikini’s

Generation X 1961-1980? Smallest generation? Media explosion

? People? Bill Gates? Bill Clinton

? Beavis and Butt-HeadSociety? Azaria Chamberlain? AIDS? Violence

Generation Y 1981-1995? Net Gen ? Nexters? Echo Boomers ? Generation Next ? Boomlets? Netizens? Generation WHY ? Screenager? Google Generation

Understanding Gen Y

? Street Smart

? Socially Aware

? Life-style centered

? Independently dependant

? Informal

? Etiquette

? Tech-savvy Stimulus Junkies

Attracting and Retaining Gen Y? Purpose and meaning? Responsibility? Promotional opportunity? New challenges and experiences? Fair compensation? Increased employability? Flexibility? Modern and edgy? Passion and optimism? The chance to belong and be engaged

Attracting and Retaining Gen Y? Empowerment? Fairness? Recognition? Personal connection? Involvement? Competency? To be mentored and not directed

The Future of Library Services? Succession planning? Managing Gen Y? Job hopping or career building?? Technology vs Tradition? Ebooks? Marketing? Evolution? Interactive reference services? Next-Gen library Catalogues? Collaboration

Generation Y Invasion

Final thoughts