Media PitchJackMasseyWelsh

“You have been commissioned by the

Northern Echo to produce a new

magazine or newspaper product. Your

product could be in any style or

genre, but it must be self financed

through sales or advertising. You must

also produce your magazine for a

specified audience segment within the

16 to 25 age group.” –Brief

How I Intend to Meet This Brief

In order to meet this brief I need to complete the

following objectives:

- Aim a magazine that appeals to an ABC1 audience.

- Produce a high quality magazine that is meets the

existing standards set by the Northern Echo.

- Create a “technology” based magazine aimed at 16-

25 year olds.

- Create a magazine that consumers want and is

commercially viable.

- Make a magazine that finances itself through

external advertisers.

Audience Profile

Things to Consider

• Taboo Language

• Nudity

How I Can Tailor to my Audience

Constraints

Press Complaints Commission

- Accuracy

- Harassment

- Discrimination

- Children

Genre Research

Front Cover

Is Piracy Bad?

DPS1

How To Get BIG

On YouTube

DPS2

7 Unusual Ways

To Make Money

DPS3

DPS3 Mock Up V1

DPS3 Mock Up V2

Printing Costs

Personnel Costs

Personnel Freelance Hourly Rate

Journalists £50

Photographers £80

Models £15

Sub-Editors £25

Researchers £40

Lighting Assistant £15

Make Up Artists £20

Equipment Costs

Equipment Hourly Hire Rate

Studio space rental £15

Flash lighting studio

kit

£25.50

Camera £18.75

Additional lens hire £4

travel £7.32

Props £15

Total Expenditure

Printing = £4610.60

Editorial Personnel = £1920

Equipment = £275.32

Advertising Income

£750 Per Page x 4 =

NET Profit

£3000 - £6805.32 =

-£3805.32