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Reboot Citizen Media:
Mobile Reporting
Marc Barto
@marc_in_london
Digital Shoreditch 2013
Mobile Reporting?
Be your own media
Using only your smartphone or tablet
Video reporting has changed...
WHERE IS THE INSTAGRAM APP ON THIS THING?
Now
These digital skills were first created for citizen journalists, NGO's and campaigners on the ground to report the news around them.
Now local councils, entrepreneurs and brands are asking how they can get these skills for themselves and for their audience.
Why do we need mobile video for?
Why do we need mobile video for?
It is not about video...It is about the conversation around
the video
Video is still the most powerful content to create online conversation around your campaign, brand or product.
A video shall be designed as a call to action:- Register / Donate / Sign a petition / Buy / Promote...
And...- we are too busy for video-editing- in a 24/7 news cycle, videos need to be uploaded right away- Social media time is NOW not later
How does it work?
“When the people formerly known as the audience use the tools they now have to inform one another”
Citizen Journalism?
Professor Jay RosenDepartment of Journalism
New York University
● First to upload
● Size matters
● Security
● No Edit
Why report with a mobile phone?
Random acts of journalism
Why we don't like (most) citizen videos
- Wobbly cam- Bad sound- poor storytelling
Visual storytelling
Random acts of journalism
Why we don't like (most) citizen videos
- Wobbly cam- Bad sound- poor storytelling
How to interview?
http://www.youtube.com/watch?v=oA8r4hOnRr4
Interview equipment
Which Microphone?● Depends on your budget
(from £10 to...)● Choose a battery powered microphone
with 3.5mm minijack plug (standard)
Adaptor:● Depends on the model of phone you have● But usually really cheap
For Iphone:● Easiest choice is iRig, includes
both mic and adaptor● Cheap (£35)
● Battery fully charged
● Phone storage space available
● Cables (data cable, phone charger)
● Video host account configured for
upload
Huge check-list
Keep your video short!
Youtube attention span
● About 10% of viewers clicking away after 10 seconds and 53% after one minute
GET IT SEEN
A few things you should do before sharing
your video.
Distribution
Upload tips
● Catchy title● Don't forget the tags!● Add a clear description
(the 5 W's)● Links
Thank you!
More info:mobilereporter.org/training
Contact us:[email protected]
Twitter:@marc_in_london
