Quick Snapshot

Wk 14 -2013

MCCS

ABP NEWS Week: 14 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Hindi News at #3 among National genres

GEC

Hin

. M

ov.

Reg (

GEC

+M

usi

c...

Hin

. N

ew

s

Kid

s

Musi

c

Info

tain

ment

Sport

s

Eng. M

ov.

Life

styl

e

Rel.

Bus.

New

s

Eng. Ent.

0

10

20

30

40 37.4

16.5 16.3

4.5 4.2 3.7 1.3 1.2 1.0 1.0 0.9 0.3 0.2

% Genre Share

Source : TAM Period : Wk 14 - 2013

Hindi Movies showing a jump of 22% reason IPL

Marginal drop in Hindi News Genre Viewership

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0 5.5

4.7

% Genre Share

Wk 7-14'12 Wk 7-14'13

Source : TAM Period : Wk 7-14 Year : 2012 & 2013

ABP News & India TV almost neck to neck

Aaj Tak India TV ABP News Z News News 24 IBN 70%

5%

10%

15%

20%

25%

21%

18%

15%13%

8% 8%

% Mkt Share

Wk 7-14'13

Source : TAM Period : Wk 7-14’13

NDTV India slided to # 7 position with market share of 7

News 24 gaining pace week on week

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News IBN 7 NDTV India

0

10

20

30

40

5040

3631 31

22 21

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 7-14’13

Aaj Tak

ABP News

India TV

Z News

IBN 7 NDTV India

0

10

20

30

40

50 4843

39 38

28 25

CS 4+

Reach

in M

n.

ABP News maintaining its # 2 position

ABP News among top 2 in most of the markets

Chnls Mumbai Delhi Chattis'grh Bihar Guj Maha MP Punjab Raj UP WB East West North South NEW AIAaj Tak 16 18 15 16 24 19 30 20 25 17 26 23 20 20 48 20 21ABP News 13 10 19 28 18 18 16 14 16 15 10 20 18 13 19 15 15DD News 2 1 1 7 2 4 3 2 4 3 2 5 3 2 21 3 3IBN 7 5 5 5 10 5 5 6 15 7 12 3 4 5 9 0 8 8India TV 29 28 14 17 19 22 9 13 11 14.6 5 13 21 18 0 19 18Live India 1 1 0 0 0 3 2 0 2 1 3 1 2 1 0 1 1NDTV India 5 8 6 2 6 5 9 5 9 7 3 5 5 8 4 7 7News 24 6 9 11 12 11 6 8 8 9 13 2 5 7 10 0 9 8Samay 1 1 15 0 1 1 3 2 4 1 3 5 1 2 2 2 2TEZ 8 3 3 1 3 5 4 4 3 7 31 9 5 4 0 5 4Z News 14 15 11 6 10 12 10 17 11 10 13 10 12 13 6 13 13

Channel Kol

Aaj Tak 7 * Universe Change in Kolkatta mktABP News 8 Cross analysis not possibleIndia TV 1 hence only 14'2013 data availableZ News 2IBN 7 2NDTV India 2DD News 2Live India 2Samay 0TEZ 71News 24 1

Source : TAMPeriod : Wk 7-14’2013

Market Share %

ABP News scoring high Reviews & Reports

Source : TAM Period : Wk 14’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Genre Aaj TakABP News India TV Z News

Grand Total

News Bulletin 17% 15% 19% 16% 86

Reviews/Reports 28% 24% 21% 3% 17

Religious/Devotional 20% 0% 28% 5% 9

Cricket Match 34% 11% 25% 11% 6

Film Based Magazines 32% 17% 9% 1% 5

India TV high on Religious/Devotional

Network Performance

MCCS Zee Net TV Tday India TV Net. 18 Ndtv Net0

5

10

15

20

2523

22 21

1514

6

% Mkt. Share

% Mkt. Share

Source : TAM Period : Wk 7-14’2013

MCCS ruling the chart

Thank You